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Marketing 21st Century Essay

880 words - 4 pages

Describe Holistic Marketing

Actually, an individual might label holistic marketing, as a branding edifice that bring into line every necessary part together to build a lifelong reputation overall. However, holistic marketing is “similar to a shepherd gathering his sheep. As a business develops a marketing strategy, every division of a company must come together and certainly be sure that each department is taken into account. If the shepherd allows one sheep to go astray, the strategy will be imperfect, as though a significant section of the business was not considered in the bigger picture” (Hamilton, 2011).

Provide an overview of the core dimensions associated with holistic marketing

Integrated marketing is combining marketing tactics, which communicates a plan that is “consistent identity from message to message, and medium to medium, and (more importantly) delivering consistently on that identity” (Quintana, 2014). In addition, the writer mentions, “Kraken Rum, Red Bull, and GoPro are three companies that represent integrated marketing right” (Quintana, 2014).

Internal marketing ensures that the all-inclusive staffs support the company’s propositions, and all employees must present superior services to shoppers (Kotler & Keller, 2012). For example, Zappos’ customer services “delivers the ‘WOW’ through their products and services” (Zappos Retail Inc., n.d. b).

Performance marketing means measuring every section of the business and adjusts accordingly. However, accuracy is to check every aspect of the firm repeatedly. If the company is from the same excellence as their merchandise, it is almost impossible to surpass.

Relationship marketing is gratifying everyone with the services and products you offer. To maintain loyal consumers, the company must treat employees, customers, and suppliers honorable. Most importantly, companies can give current customers free coupons, free shipping, or free calendars to help build a relationship. The writer says it like this, “Treat your employees as you want them to treat your customers” (Spencer, 2012).

New Marketing Realities relating to major societal, new consumer and company capabilities:

New consumer “capabilities in the text mentions globalization, consumer buy power, consumer information, and others new marketing realities” (Kotler & Keller, 2012, pp.12, 13). We realize that globalization is possible through the innovation of technology. Globalization deals with integration of making it easier for communication, shipping, and transportation to take place (Kotler & Keller, 2012, p.12). For example, suppliers are able to transfer products around the world faster. Since shipping is more consistent, traders can simply track a larger package more easily than several smaller crates. In addition, transportation is obtainable so people can certainly book a trip anywhere on the map more quickly and reach their destination faster than ever before.

With “consumer buying power”, the...

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