Marketing Essay

1094 words - 4 pages

Marketing PAGE \* MERGEFORMAT 1
IntroductionMarketing is simply stated as the process a business takes to introduce product(s) and or service(s) in to the marketplace to potential consumers. In this paper I will describe Marketing and the philosophy behind it while explaining the important role Marketing plays in the success of an organization. I will also give some examples of how marketing can be used by a business by introducing what is called the (Marketing Mix) - Product, Place, Price, Promotion.MarketingMarketing can be described in many ways. The American Marketing Association defines marketing as 'the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large' (AMA, 2010). By doing marketing research a business can connect the consumer, the public, the marketer, and the customer by using information to help in identifying opportunities that will help a business to grow and analyze what can make them much better.The business dictionary states that Marketing is a 'process through which goods or services move from concept to the customer' (Business Dictionary, 2010). The thinking is to look at the needs of the customer and satisfying them. There are really four ways or elements to put this into practice. The first is identifying and developing a product or product line. Next determining the price it will be sold to the consumer at, third is determining a channel or way to distribute the product to the customer and last would be developing some type of strategy to market or promote the product(s).This philosophy is much different than selling in that there are certain techniques and tricks one can use to get people to let go of their hard earned money. Marketing incorporates some values in the exchange where sales may ignore them. Marketing looks at the big picture and how the business processes the strategy to integrate create and ultimately sell a well-developed and solid product.In my mind, I see marketing as a certain activity of production, promotion and providing services and goods to business and customers. I believe it is a process a business takes in creating a great product and managing and directing the business in a way that allows them to sell a good that is satisfactory to the customer and what they want to purchase.Marketing is a way to build and stay within a certain market and be competitive while still trying to acquire new customers and retaining them. It is the one of the most critical functions of a business to stay competitive and profitable.Importance of Marketing in the Success of an OrganizationSince marketing is one of the greatest tools that an organization can use to drive their product to its customers or group. The process begins with Marketing Concept, or in other words the business need to find out the customers needs before development of a product, then make it the company's goal to...

Find Another Essay On Marketing

marketing Essay

592 words - 2 pages No organization will be able to survive, if it fails to market what it wants to. In India a saying goes like this -' Bolne wale ki basi bhi bik jati hai, na bolne wale ki taja bhi nahi bikati' (those who make marketing efforts are able to find customers even for rotten ones and those who remain silent in their marketing effort are not able to find customers for the fresh ones).This shows how important marketing is. Gone are the days of sellers

Marketing Essay

2460 words - 10 pages Executive Summary:The purpose of this report is discuss: What is marketing? Why "marketing is important and the role it plays in the profitability of the company.I use a toothbrush company: Oral-B as the example, talk about the influence of marketing to a company by Marketing philosophies, Marketing environment, Market analysis (STP) and Marketing mix (4"P"s).By this process, I find out: Marketing is a very important tool for company to win the

Marketing

2478 words - 10 pages 1. Introduction:1.1 Purpose.The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company.1.2 Background.Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded the

Marketing

835 words - 3 pages Marketing is more than advertising and selling a product. The American Marketing Association (AMA) defines marketing as "an organizational function and set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." Marketing is an analysis of a product at various stages of implementation into the public. It also dictates certain

Marketing - 3483 words

3483 words - 14 pages Marjeting Concepts1. What is marketing? What is the marketing concept and discuss its evolution. How does the marketing concept differ from the production and sales concepts? What are the conditions that must exist before an exchange can take place? Describe the variables of the marketing mix and how they interact.(i) Marketing: Marketing is the systematic process of identifying and anticipating the needs of actual or prospective customers for

marketing

1030 words - 4 pages Online Marketing Definition Online marketing has many different definitions. However, the most straight forward is “Any positive communication between distributor and purchaser through the digital area (Internet, forums, chat, e-mail, the web, etc.) Which provides for the exchange of requested or necessary information directed to a potential customer’s purchase and a continuing and profitable customer/seller relationship.” (Forester, 1999, p.3

Marketing

1986 words - 8 pages Marketing Marketing is about understanding the customer needs and making sure that the products fit the customer’s needs as well as finding ways to influence the customer’s behaviour. Aims and objectives An aim is a statement of purpose that outlines what the business wants to achieve, it is a general goal e.g. to gain profit. An objective is a statement of how the business will achieve their aims it contains specific numbers and

Marketing - 789 words

789 words - 3 pages Marketing can be interrupted in several different ways depending on the services or product that is trying to be sold. There are many ways to advertise a product; one can promote a product visually on a newspaper, magazines, television commercial, or on the internet; it can also be advertised orally by word of mouth. I would define marketing as the way to advertise and promote a product that one is trying to sell. The purpose of this paper is to

Marketing

1715 words - 7 pages This essay is a critical literature review of Relationship Marketing in relation to customer satisfaction, customer loyalty and technology. In this review, I will provide a brief orientation of relationship marketing; identify the benefits of relationship marketing for companies and customers and critically analyse the concept of RM with regards to customer satisfaction, customer loyalty and analyse the role of technology in relationship

marketing

1676 words - 7 pages Marketing Proposal For U17/9, Jalan Bukit Melawati Project84 units of Double-Storey Semi-Detached HousesThis marketing proposal is undertaken in response to the double storey semi-detached project development in U17/9, Jalan Bukit Melawati, 40160 Shah Alam, Selangor.Our company has stressed the important of exclusive appointment to enable it to pay full concentration on the project and to avoid any conflict of interest or double sales.Project

marketing

1159 words - 5 pages Executive SummaryMarketing is possibly the most important function of a business as it has a direct impact on productivity and sales. Effective marketing strategies are a stepping stone to develop brand awareness and customer loyalty which ultimately lead to increased sales and achieving strategic goals such as profit maximization. Marketing strategies used by successful businesses include:Market segmentation, product/service differentiation and

Similar Essays

Marketing Essay 2269 Words

2269 words - 9 pages Marketing is marketingIntroduction: "Marketing is marketing, irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market

Marketing Essay

1681 words - 7 pages Toyota Marketing MixMarketing 400December 4, 2009Toyota Marketing MixThe given study is grounded on the concept of marketing mix which is an inherent part of the marketing actions of a company. The marketing mix is an accumulation of the four elements of the market which are product, price, place and promotion. Each of the four elements have equal implication for the effectiveness of a company's marketing strategy. The companies operating in all

Marketing Essay 891 Words

891 words - 4 pages Define MarketingDefining marketing is not an easy task. My first thoughts of marketing were to define it as selling something to someone else or advertising a product to a consumer. It is true that advertising is a part of marketing and effective marketing leads to successful transfers of goods or services. This paper will present several different definitions of marketing. Based on these definitions the importance of marketing in organizational

Marketing Essay 1025 Words

1025 words - 4 pages Definition of MarketingI have always related marketing to advertising until reading more about this subject. This paper attempts to define marketing based on reading material and personal definition. To further define marketing, two different resources will be offered as well. The importance of marketing will be covered including three examples to support my explanation.MarketingMarketing is a process involving the execution of a conception and