Marketing Essay

3598 words - 14 pages

Company BackgroundStarbucks start their business since Year 1971 with first located in Seattle, Washington. The founder of the Starbucks is Jerry Baldwin, Zev Siegl and Gordon Bowker. Starbucks just sold the only coffee, coffee bean and some of the dessert. Howard Schultz becomes the Director of Retail Operation after 10 years. The first store out of USA was located in Tokyo, Japan. Starbucks already have about 17,000 stores in 55 countries in the world. (Starbucks. 2012) Starbucks Malaysia join-venture between Starbucks Coffee International, inc. , USA and Berjaya Group Berhad and it name as BStarbucks. In Year 1998 17th of December, they have first store Starbucks in Malaysia which located in Kuala Lumpur. After that, Starbucks Malaysia also expended into Sarawak and Sabah. Starbucks is leading the speciality coffee company and industry benchmark in Malaysia and already had over 125 stores. In Starbucks Malaysia, they dress capable accomplices with their remarkable preparing and advancement projects. The majority of their store accomplices are sustenance administration experts and school understudies, and what they all have in as a relatable point is their enthusiasm for incredible espresso and quality client administration, which eventually helps them bond as a family and manufacture fulfilling vocations at Starbucks. The dedication of our accomplices is a real excuse for why we are distinguished as the heading forte espresso organization and the industry benchmark in Malaysia.In its deliberations to adjust as the planet quickly advances, Starbucks Malaysia presented the new drive-thru idea stores on account of consistency. This new stage gives clients the choice to revel in their favourite espresso on the go, or at the store if they like to extend their legs and unwind. The mission of Starbucks Malaysia is "To inspire and nurture the human spirit - one person, one cup, and one neighbourhood at a time." (Starbucks, 2012).Situation AnalysisMacro EnvironmentMacro environment stand for the significant outside and wild elements that impact an association's choice making, and influence its execution and systems. There are including political, economic, social, and technology.PoliticalFor the political which mean that he political circumstance of an organization straightforwardly or in a roundabout way influences any organization, either through political choices, assessment, remote approach or decision emergency. (H,Liew, 2013) When this things are not stable in a nation its generally challenging to tell what might happen the following day. For example, Malaysia government announce that the budget in year 2014 will take the goods and services tax (GST) into 6% so that Starbucks Malaysia May change the price due to the tax changing.EconomicA country's economy is one of the factors that affect corporate profit or loss. According to the Malaysian economy figures reported in 2013, Malaysia's economy is gradually increased over the past few years. This...

Find Another Essay On Marketing

marketing Essay

592 words - 2 pages No organization will be able to survive, if it fails to market what it wants to. In India a saying goes like this -' Bolne wale ki basi bhi bik jati hai, na bolne wale ki taja bhi nahi bikati' (those who make marketing efforts are able to find customers even for rotten ones and those who remain silent in their marketing effort are not able to find customers for the fresh ones).This shows how important marketing is. Gone are the days of sellers

Marketing Essay

2460 words - 10 pages Executive Summary:The purpose of this report is discuss: What is marketing? Why "marketing is important and the role it plays in the profitability of the company.I use a toothbrush company: Oral-B as the example, talk about the influence of marketing to a company by Marketing philosophies, Marketing environment, Market analysis (STP) and Marketing mix (4"P"s).By this process, I find out: Marketing is a very important tool for company to win the


2478 words - 10 pages 1. Introduction:1.1 Purpose.The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company.1.2 Background.Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded the


1094 words - 4 pages Marketing PAGE \* MERGEFORMAT 1 IntroductionMarketing is simply stated as the process a business takes to introduce product(s) and or service(s) in to the marketplace to potential consumers. In this paper I will describe Marketing and the philosophy behind it while explaining the important role Marketing plays in the success of an organization. I will also give some examples of how marketing can be used by a business by introducing what is


835 words - 3 pages Marketing is more than advertising and selling a product. The American Marketing Association (AMA) defines marketing as "an organizational function and set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." Marketing is an analysis of a product at various stages of implementation into the public. It also dictates certain

Marketing - 3483 words

3483 words - 14 pages Marjeting Concepts1. What is marketing? What is the marketing concept and discuss its evolution. How does the marketing concept differ from the production and sales concepts? What are the conditions that must exist before an exchange can take place? Describe the variables of the marketing mix and how they interact.(i) Marketing: Marketing is the systematic process of identifying and anticipating the needs of actual or prospective customers for


1030 words - 4 pages Online Marketing Definition Online marketing has many different definitions. However, the most straight forward is “Any positive communication between distributor and purchaser through the digital area (Internet, forums, chat, e-mail, the web, etc.) Which provides for the exchange of requested or necessary information directed to a potential customer’s purchase and a continuing and profitable customer/seller relationship.” (Forester, 1999, p.3


1986 words - 8 pages Marketing Marketing is about understanding the customer needs and making sure that the products fit the customer’s needs as well as finding ways to influence the customer’s behaviour. Aims and objectives An aim is a statement of purpose that outlines what the business wants to achieve, it is a general goal e.g. to gain profit. An objective is a statement of how the business will achieve their aims it contains specific numbers and

Marketing - 789 words

789 words - 3 pages Marketing can be interrupted in several different ways depending on the services or product that is trying to be sold. There are many ways to advertise a product; one can promote a product visually on a newspaper, magazines, television commercial, or on the internet; it can also be advertised orally by word of mouth. I would define marketing as the way to advertise and promote a product that one is trying to sell. The purpose of this paper is to


1715 words - 7 pages This essay is a critical literature review of Relationship Marketing in relation to customer satisfaction, customer loyalty and technology. In this review, I will provide a brief orientation of relationship marketing; identify the benefits of relationship marketing for companies and customers and critically analyse the concept of RM with regards to customer satisfaction, customer loyalty and analyse the role of technology in relationship


1676 words - 7 pages Marketing Proposal For U17/9, Jalan Bukit Melawati Project84 units of Double-Storey Semi-Detached HousesThis marketing proposal is undertaken in response to the double storey semi-detached project development in U17/9, Jalan Bukit Melawati, 40160 Shah Alam, Selangor.Our company has stressed the important of exclusive appointment to enable it to pay full concentration on the project and to avoid any conflict of interest or double sales.Project

Similar Essays

Marketing. Essay

2269 words - 9 pages Marketing is marketingIntroduction: "Marketing is marketing, irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market

Marketing Essay

1681 words - 7 pages Toyota Marketing MixMarketing 400December 4, 2009Toyota Marketing MixThe given study is grounded on the concept of marketing mix which is an inherent part of the marketing actions of a company. The marketing mix is an accumulation of the four elements of the market which are product, price, place and promotion. Each of the four elements have equal implication for the effectiveness of a company's marketing strategy. The companies operating in all

Marketing Essay 891 Words

891 words - 4 pages Define MarketingDefining marketing is not an easy task. My first thoughts of marketing were to define it as selling something to someone else or advertising a product to a consumer. It is true that advertising is a part of marketing and effective marketing leads to successful transfers of goods or services. This paper will present several different definitions of marketing. Based on these definitions the importance of marketing in organizational

Marketing Essay 1025 Words

1025 words - 4 pages Definition of MarketingI have always related marketing to advertising until reading more about this subject. This paper attempts to define marketing based on reading material and personal definition. To further define marketing, two different resources will be offered as well. The importance of marketing will be covered including three examples to support my explanation.MarketingMarketing is a process involving the execution of a conception and