Marketing Essay

3883 words - 16 pages

A REPORT ON SUNSHINE VIETNAM COMPANY [Title page] PAGE \* MERGEFORMAT 21
Prepared for:Lecture: Doti CheeUnit1, Marketing PrinciplesAcademy of Banking International Training ProgramHanoi, VietnamPrepared by:Pham Minh Ha - KatieF04- 049 (F04B)No of words: 2999 words (main body)Executive SummarySunshine Company is a Singapore based company with 10 year old history as an innovative company with operations in Singapore and China. Sunshine company intends to expand its market to Asia and selected markets in Vietnam for business development. This time the company wants to create a new product to hit the market in Vietnam. Company directors were tasked marketing room to create a research product and bring a professional approach to marketing Activities and, in particular, the above new product launches. In addition, the marketing department writes a preliminary report which an overall best practice approach to successfully launch marketing of the Exciting new products in Vietnam. Here are some of the issues will be discussed in the report on marketing new products in Vietnam:- Analysis of external and internal factor of Sunshine Vietnam.- Explain the various elements of the marketing concept.- Analysis the benefits and costs of a marketing orientation for Sunshine.- Identify and explain macro and micro environmental factors which influence marketing decisions.- Identify market segments to be used for products in different markets.- Explain how buyer behaviour affects marketing activities in two different buying situations.- Identify targeting market for products.Tables of content1. Title page……………………………………………………………………………………….12. Executive Summary……………………………………………………………………………23. Introduction…………………………………………………………………………………….54. Task1. Investigate the concept and process of marketing………………………………………61 a. Explain the various elements of the marketing process…………………………………...61a.1. Marketing audit.………………….................................................................................61a. 2. SWOT...

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