Marketing Essay

5921 words - 24 pages


Họ tên


Công việc


Nguyễn Thị Hồng


Phân tích SWOT.
Thích nghi hóa sản phẩm của Ikea tại Mỹ.
Thuyết trình.


Đinh Thị Tuyết Trinh


Phân tích và hệ thống tất cả các điểm khác biệt của Ikea.
Thế mạnh của Ikea tại Mỹ.
Thuyết trình.


Văn Trình Hiền Nhi


Tìm hiểu về các định chế, khách hàng Mỹ.
Tìm hiểu P (Process) của Ikea.


Nguyễn Ngọc Rạng


Showroom, bán hàng bằng catalogue.
Thuyết trình.


Trần Thị Kim Thoa


Tìm hiểu về thị trường Mỹ.
Thuyết trình.


Lê Thái Trung


Lịch sử, quá trình hình thành của Ikea.
Tìm hiểu P (Physical Evidence).


Nguyễn Ngọc Băng Châu


Phân tích 4P.


Lạc Việt Xinh


Dịch vụ khách hàng.
Tìm hiểu P (People).
Thuyết trình.

CHƯƠNG 1: LỊCH SỬ HÌNH THÀNH VÀ PHÁT TRIỂN CỦA IKEAIKEAIKEA là tập đoàn chuyên kinh doanh đồ gỗ của nhà tỉ phú Thụy Điển Ingvar Kamprad. Trải qua trên 50 năm thành lập, IKEA ngày nay trở thành một tập đoàn đa quốc gia khổng lồ với các trung tâm thương mại đồ gỗ đặt tại 31 nước khác nhau và 76.000 nhân viên. Doanh số hàng năm của IKEA đạt khoảng 17,3 tỉ euro. Với hàng trăm cửa hàng trải khắp Châu Âu, Châu Á, Úc và Mỹ đang làm ăn rất phát đạt phục vụ hơn 410 triệu khách hàng, IKEA thực sự là gã khổng lồ đáng nể nhất trong ngành bán lẻ.QUÁ TRÌNH HÌNH THÀNH VÀ PHÁT TRIỂNNgười sáng lập IKEA là Ingvar Kampard. Ông sinh năm 1926 ở miền Nam Thụy Điển.IKEA chính thức được thành lập năm 1943.Năm 1947, Kamprad...

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