SWOT, PESTEL, Porter's 5 Forces and Value Chain
Bloomberg L.P is a business news corporation based in the United States of America.
The company headquarters are located in Midtown Manhattan, New York City. It was
founded by Michael Bloomberg in 1982 with his business partners Duncan
MacMillan, Merrill Lynch and Thomas Secunda (Bloomberg, 2010). The company
runs a business news agency, radio station, website and a business TV channel and
prints a business newspaper named Businessweek. It provides financial services, asset
management services and stock exchange updates to its subscribers, viewers and
associated financial institutes. It holds around one third of the international financial
data market. Bloomberg is a private company and does not show its profit and
revenue statement publically. However, in 2009, Bloomberg L.P received $6.25
billion revenue from this $16 billion financial industry (The New York Times, 2009).
Since the 1990s, Bloomberg has secured a strong position in Wall Street due to its fast
and authentic messaging services informing investors about the securities' prices and
market trends. The Wall Street investment gurus consider Bloomberg's stock market
graphs before investing in any portfolio or long-term financial products. The company
generates more than 85 per cent of its revenues from in-depth financial analysis
articles, for which it charges $20,000 per year from its subscriptions (The New York
Times, 2009). Its total number of subscribers is 310,000 worldwide. Furthermore, its
total number of employees is 15,000 in 192 different locations, making it one of the
largest privately owned companies in the US (Bloomberg Press Room, 2012). It
keeps updating its services, adds more services in its portfolio to better maintain its
market position and attracts more customers to extend business (Roberts, 2012).
PESTEL (Political, Economic, Social,
Technological, Environmental and Legal)
analysis is a business measurement tool that is
used to assess the position and market growth of
any organisation (Chapman, 2010). It is also
known as PEST or PESTLE analysis and helps
in understanding the relevant opportunities and
risks of business expansion. It helps in reducing
the risks associated with an unfamiliar
environment while working on organisational plans (PESTEL Analysis, 2012).
In terms of political journalism, Bloomberg introduced a sophisticated and
comprehensive web-based service last year to provide information about political
activities. The people whose decisions are linked to the Federal Government policies
can get updated data, analytical information and news arranged by its highly
professional editorial board, including regulatory professionals, industry players,
economists and political journalists. (BGov, 2012). The new venture provides detailed
information about governments and their political manoeuvres. It serves as an
accountability forum for governmental action by...