This website uses cookies to ensure you have the best experience. Learn more

Marketing Analysis Of Famous Amos (Singapore)

3878 words - 16 pages

Executive SummaryFamous Amos was established in the year 1983 in Singapore. It is now under Kellog's Company since it was bought over in year 2001. Famous Amos offers cookies with nine varieties of flavours. It products also includes muffins and brownies. They serve the consumer with its finest and freshly made cookies. They believe in making the chip for the future generation. Famous Amos Cookies are also recognised as the best chocolate chip cookies in the world. Their cookies also meet the needs and wants of the audience. Famous Amos is also widely distributed in the island.Famous Amos targets audience are mainly the cookies and chocolate lovers. However, they segment their products Geographically; around the world, Demographic; targeting kids, young adults and adults, Psychographic; interest in chocolate cookies, and Behavioral Segmentation; can be used in any occasion.Famous Amos strength is mostly on its superior quality product and its weakness is mainly on its marketing skills, which is promotion. This is because, they did not advertise as frequent to inform the consumer about its existence. Famous Amos opportunity is having international expansion and threats that it may face is the increase in aging population when its target audience are mostly young adults.Famous Amos competitor is Mrs. Field and Little Jerry's Place. Mrs. Field is its major competitor as they are selling mostly the same and it is also known.However, Famous Amos still stays competitive by continuing to produce new products and packaging designs to strengthen their competitive positions.Company Profile of Famous AmosFamous Amos was found by Wally Amos. He was a veteran who worked as a talent agent with William Morris Agency. He started with sending home-baked chocolate cookies to celebrities mainly to attract them before opening a store in Los Angeles, California on 10 March 1975. By 1985, his sales had grown to more than $10 million. By then the people around the world could see how "famous" Famous Amos is.However, between 1985 to 1989, Famous Amos went through four different owners since inception. The President Baking Company bought the brand from the Shansby Group in 1992 before Keebler foods purchased the President Baking Company in 1998. Kellogg's Company then bought over Keebler in 2001. Thus, Famous Amos is now part of Kellogg's Company.It was only then Famous Amos came to Singapore. Famous Amos was first established in Singapore in the year 1983. It serves the cookies lovers varieties of cookies flavour to choose from. Famous Amos is categorized as one of the Food and Beverage industry and Bakery sector in Singapore which they specialised in cookies, muffins and brownies. With 13 stores located island wide, their minimum requirements of Corporate Structure for each store are one Service Provider and a Baker. These are number of employees who serve the customers at each branch of the stores.Famous Amos also then came out with a new way in reaching the market....

Find Another Essay On Marketing analysis of Famous Amos (Singapore)

An Analysis of the Historical Representation of Japanese War and Occupation in Singapore

1684 words - 7 pages An Analysis of the Historical Representation of Japanese War and Occupation in Singapore: Introduction Built in 1887, the National Museum of Singapore (NMS) is the nation’s oldest museum. By using diverse and new ways of representing history and culture, NMS seeks to be an unconventional museum experience for visitors. (National Museum of Singapore, 2013). In the Singapore History Gallery, a segment is dedicated to depicting the Japanese

Analyzing business conditions in Spain and SWOT analysis of a Singapore company

1978 words - 8 pages accessories per month. (Our Facilities: Singapore Plant 2007)An image of the complete GSS™ system (GSS ™ Features: the Complete System 2007)Analysis of Business conditions in SpainPolitical EnvironmentSpain is under parliamentary monarchy, with King Juan Carlos I as head of state. The ruling party is currently the Spanish Socialist Workers' Party (PSOE) lead by Prime Minister, José Luis Rodriguez Zapatero, the party recently

Analysis of Marketing Through History

1115 words - 4 pages wanted to create and build brands. This brought about sweeping changes in the marketing field including copyright laws, research techniques, and sources of compensation. Firms were now paying closer attention to the message their advertisements were sending and began researching what customers wanted (Foner & Garraty, 1991). It was not long before the industry caught on that famous individuals could enhance sales. In 1934, Jack Armstrong

Analysis of Groupon Marketing Strategy

1569 words - 6 pages advertisement can capture the attention of users and if the advertisement content is so attractive, the users will further process to Groupon to look at the deals. d) Enlarging new customers: A research on the consumer purchase behavior is an estantial needs. The analysis data will provide more information on who, how, and why to buy, and also understanding the competotors marketing strategic plan. Secondly, by analyzes majority subscribers age

Analysis of the famous Mitsubishi case under the light of Men-Women and Japanese-American Intercultural communication

2485 words - 10 pages confusing. To me, the kiss on the cheek was a clear message that I adore you. It was only years later that I understood that for the French, a kiss on the cheek is just saying hi. This kiss just meant totally different things for both of us.Unfortunately, this intercultural miscommunication does not only happen in personal relationships; it also occurs in many international deals with millions of dollars on stack. One such example is the famous case of

Marketing Strategy Analysis of Coca Cola

3197 words - 13 pages Task:As a marketing consultant, working for Coca-Cola, you are required to provide them with a report based on your analysis of the situation highlighted in the attached report form the Guardian newspaper and your own research.Your report should cover the following areas;A marketing audit of their businessOne new marketing objective for Coco-Cola. You should indicate the actions the company would have to undertake for the next twelve months to

Marketing case analysis of Handspring Inc

832 words - 3 pages own products.Global expansionThey globally expanded into English speaking countries like New-Zealand, Australia Singapore Hong Kong Malaysia. Thus consumer did not have problems adjusting to Handspring's Standard English model and thus they were quickly able to grab market share.My opinion :Most of the resources or key capabilities that Handspring posses are also present within companies like Palm Inc. which has a present market share of 75%. The

A Marketing Analysis of County Galway

5668 words - 23 pages Table of Contents1.Introduction2.Why Galway?3.Galway in Brief4.PESTE Analysis of County Galway5.Organisational Structure6.County Galway Tourism Development7.County Galway SWOT Analysis8.Marketing Mix9.Conclusions10.References1)IntroductionIt's not all that difficult to market County Galway: it already viewed by its locals as having a rich heritage and it is seen in long tradition nationally as the Cultural Capital of Ireland.In the course of

Dewars- Analysis of the Integrated Marketing Plan

2646 words - 11 pages analysis of their IMC and finally gives an opinion of the plan related to the stated objectives.Current SituationUnited Distillers (UD) is the owner of the Dewar's brand, and the leading international producer of both Scotch whisky and gin. The company employs 10,000 people.The United States is the company's main market for the product. While it is profitable, it is also the one in which legal constraints with regard to the sale, promotion and

Marketing Analysis of Fantasticc Golf Company

4059 words - 16 pages Marketing Analysis of Fantasticc Golf Company Table of Content Section                                                  page Executive Summary                                             3 Introduction                                                  4 Mission statement                                             6 Consumers’ analysis                                             6 Target market

Final Marketing Project on Nestle Kit Kat- Nestle Pakistan Ltd. This is a final marketing project having complete details on the marketing activities of Kit Kat, a famous branded chocolate by...

7884 words - 32 pages Contents: Final Marketing Project KIT KAT By Yasir Saeed HISTORY OF NESTL� and KIT KAT Nestle is one of the world's largest food company which is represented on all the five continents. It runs some 500 factories in 75 countries employing over 220,000 workers globally. In Pakistan Nestle has become a household name which manufactures and markets a wide range of dairy

Similar Essays

Top 5 Most Famous Landmarks Of Singapore

814 words - 3 pages Most globetrotters would agree that Singapore is one of the best Asian countries especially when it comes to tourist destinations. To complete your Singapore getaway, peak into our list of Singapore's most famous landmarks. Singapore is a first world country thus placing itself as the fourth wealthiest country in the world in terms of GDP (PPP) per capita, according to Wikipedia. Likewise, Singapore also ranks as having the best quality of

An Analysis Of Macroeconomic In Singapore

2311 words - 9 pages base.Reference:I."Principles of Economics" (Ninth Edition), Lipsey + Chrystal.II."An Encyclopedia of Macroeconomics", Brian Snowdon and Howard R. Vane.III."Economics", John Sloman.IV."An Introduction to Macroeconomics", Paul Wonnacott and Ronald Wonnacott.V."Macroeconomics Analysis and Policy", Lloyd G. Renolds and Dennis Starleaf.VI.http://app.sprinter.gov.sg/dataVII.http://www.imf.org/external/pubind.htmVIII.http://www.odci.gov/cia/publications/factbook/geos/sn.html#EconIX.http://www.geoinvestor.com/statistics/singapore/fiscal.htmX.http://www.fe.doe.gov/international/singapore.htmlXI.http://www.mas.gov.sg/annual0203/d_economic/economic_c.html

An Analysis Of Marketing

2787 words - 11 pages An Analysis of Marketing As defined by Kotler and Armstrong (1994) marketing is “a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. Marketing is an extensive topic. Primarily when we consider what is marketing we think about the advertising, publicity and selling of a product or service. In actual fact the prime concern of

Marketing Analysis Of Legend

1870 words - 7 pages in consumer notebook market. Due to accurate analysis of customer behavours and deeply research on segment, Legend Group Limited launches the new successful consumer notebook computer firstly in China. Its marketing strategy plays an important role on the successful product. So, effective marketing management on a product is essential to a company.BibliographyHill, N. 1994, Marketing, 2nd Edition, Busines Education Publishers Limited