Advertising And Art Essay

2387 words - 10 pages

ADVERTISING AND ARTThere is a distinct connection between art and advertising. There are three major visual arts, sculpture, painting, and architecture. Of these three arts, very effective advertising is made possible by sculpture and painting. A formal definition of art is "For a work of art is the definition in comprehensible form of essential truth as the artist becomes aware of it in experience." A relationship arises between a work of art and the observer that is complex, intangible, and undemonstrable and varies greatly with each observer. The beauty that results from obtaining a complete understanding of a work of art is derived from the sense of enrichment, of greater breadth and depth in the life of the observer when he realizes this beauty as a lasting and vital contribution to his life. The artist must bring out two factors in any work of art, namely objective facts of the subject which the artists attempts to bring out in his analysis and the synthesis of the results of that analysis. A photograph is distinct from art. It is a record, essentially a mirror image, of the facts of appearance and contains little if any of the timeless and characteristic quality necessary of a work of art, if those facts are to become significant.There are three arbitrary, but distinct groups of artists working today: fine artists, commercial artists, and illustrators. The difference between artists is determined by the intended audience. The fine artist produces a single piece of art, which is displayed in showings, galleries, and museums, and expects his audience to come to him. The commercial artist goes after anaudience numbering in the millions, by producing inexpensive printed reproductions. Another difference is that fine art virtually never incorporates a written message whereas commercial art virtually always includes one. The illustrator produces pictures, drawings, and illustrations under supervision of an intermediary in the commercial art field.Advertising can be called controlled, identifiable persuasion utilizing means of mass communications. "Professor Max Wales told his classes in advertising at the University of Oregon: 'Often advertisers choose to promote product benefits that are psychological, emotional, even silly. To explain these benefits in words proves embarrassing. Or ridiculous. So advertisers explain them indirectly--through art. The art director, then, rather than the copywriter, writes the ad.' Wales cites the many ads showing products being enjoyed in luxurious or intriguing settings." The purpose of advertising is to bring together all of the various elements into one area to achieve an interaction that will communicate a message within a given context. The message may be conveyed and even manipulated by carefully juggling the visual elements. These elements are essentially words, photographs, illustrations, and graphic images, combined with a controlling force of black, white, and color.The purposes of advertisements are:...

Find Another Essay On Advertising and art

Writings on the Wall Essay

1253 words - 6 pages artists use their own style to create them using creative components. These artists are even making it into the corporate world. Street artists are making the transition to commissioned artists, and it’s becoming more common for major corporations to seek out street artists to work for them. For instance, Smirnoff, Coca-Cola, MTV, and even Microsoft hire street artists for advertising campaigns (Art Career Project website). The corporations that

Concept Art War is Over! John Lennon, Yoko Ono's Campeign Christmas 1969

607 words - 2 pages nature of the components of the campaign. So, why are not all advertising campaigns considered works of art? The definition of art lies in the hands of people and society, but anything unique, unusually thought provoking, elegant, and efficient is art in my book, and just may fall into the category of conceptual art.

Advertising and Politics

1214 words - 5 pages be seen promoting other subject matter such as opposing sides on incoming laws. Overall, the goal of government advertising is to inform individuals of the politics around them and help them to choose a view on something such as an election candidate. I would argue that advertisements contain both negative and positive aspects that are essential to persuading the public to a specific campaign. The documentary Art and Copy, directed by Doug Pray

Relation Between Advertising and Our Consumer Culture

2860 words - 11 pages ). The early advertise agency just bought some space in media and sold to customers. As the development of advertisement, art design and unique idea were added into advertising, and then it formed advertisement industry. Advertisement industry “adjusted its marketing practices to the novel situation created by consumer culture”. (McFALL, 2004:110) Advertisement is not only an assistor to the increase of consumption economy, but also a contributor

The Pop Art Movement

1614 words - 6 pages imagery and aesthetic of popular art and advertising within their work” (The Art Story Foundation ). These two movements were two movement that were linked to the Pop Art movement. Throughout the Pop art movement there were some greatly known artist who made a huge impact on the Pop art movement. One of the artist in the Pop art movement was Andy Warhol. “Warhol’s turning point in his career was in the 1960’s, when he started painting items

Canadian ad culture

2159 words - 9 pages billboard advertising companies rent space for signs, billboards, and displays only. The final sector is other advertising services, which are firms that provide different services ranging from commercial art to copywriting. These sub sectors allow for higher rates to be placed on indivualized and special services (Strategies). The field of communication offers such a vast amount of jobs. There are many opportunities in this service field. The

Analysis of the Intellectual Manipulation of Ads

1115 words - 4 pages Advertising as an influence, both negative and positive, on social constructs of body image has been the subject of debate about the responsibility ads have to their audience. Given that there are more effective means of protecting potential viewers from the negative aspects, ads, considered as art, should not have restrictions placed on them that would violate the advertisers' First Amendment rights. Opposition to loaded, modified, or

Andy Warhol: The Pop Art Movement.

937 words - 4 pages The ArtistNo other artist is as much identified with Pop Art as Andy Warhol. He was a modernist painter who wanted to get rid of the difference between 'fine art and 'commercial art', and wanted to show the world that art can be found in everyday objects, such as magazine illustrations, comic books, advertising campaigns, etc(Andy Warhol Biography). He started to paint familiar images such as money, comics, dollar signs, food, groceries, women's

Pepsi’s 2003 Advertising Campaign

1488 words - 6 pages Pepsi’s 2003 Advertising Campaign Nowadays PepsiCo Inc. is among the most successful consumer product companies in the world. It divides into two major domestic and international businesses, beverages and snack foods. In order to attract the broadest number of customers, advertising plays a significant role. In this essay, the advertising campaign of Pepsi in 2003, which was unveiled not only on TV, but outdoor

This essay is concerned about the The Features of Advertising Language And Analysis of Advertising English Through Classification.

4979 words - 20 pages The Features of Advertising Language AndAnalysis of Advertising English Through ClassificationI. An introduction to Advertising1. Definition:American Marketing Association (AMA) defines advertising as "the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media." Today, with the development of the technology and the diversity of

The Acceptance of Digital Art

1166 words - 5 pages technical; therefore, it is not artistic. Computer artists must contend with the close mindedness of the traditional art world. The digital media artist is thought to be less skillful than a painter or sculptor because the production of his artwork seems simple, requiring less skill and training. Another problem for digital artists is the similarity between their work and commercial advertising graphics. The value of digital prints has also been

Similar Essays

Sex Sells: The Art Of Advertising

977 words - 4 pages way does not truly view females as equals to males, and as women’s self-esteem lowers from the images we see in advertisements, it makes it harder and harder to gain the confidence to fight back and insist for equality.Women’s bodies have been used for years in advertising to market items. As the years have progressed, the use has been more and more demeaning and in recent years, bordered almost on the pornographic. Amazingly, this sells

Changes During The Pop Art Movement

1051 words - 4 pages resulted as images were made popular through mass-media advertising and comic strips, and other everyday objects, such as pop bottles, beer cans, and other supermarket products. The images were then presented in bizarre combinations, distortions, or exaggerations in size. The original human-made object is always kept in its true form in some way. (Art Fundamentals, 305) The introduction of American Pop art resulted in a major reaction

Advertising : Best Way To Do It.

2100 words - 8 pages them to the client for approval.Art directors are in charge of planning the visual presentation of the client's message. The copywriters create a message with words, and the art directors create a message with pictures and designs that reinforce the strategy and copy of the advertising. If the art director is working on a filmed commercial, they combine film techniques, music and sound, and actors to influence the viewers. The art directors

Marketing Essay

586 words - 2 pages matter and presentation of advertising. The creative director oversees the copy chief, art director, and their respective staffs. The media director oversees planning groups that select the communication media--for example, radio, television, newspapers, magazines, Internet, or outdoor signs to disseminate the advertising.Public relations managers evaluate advertising and promotion programs for compatibility with public relations efforts and