Advertising And Art Essay

2387 words - 10 pages

ADVERTISING AND ART

There is a distinct connection between art and advertising. There are three major visual arts, sculpture, painting, and architecture. Of these three arts, very effective advertising is made possible by sculpture and painting. A formal definition of art is "For a work of art is the definition in comprehensible form of essential truth as the artist becomes aware of it in experience." A relationship arises between a work of art and the observer that is complex, intangible, and undemonstrable and varies greatly with each observer. The beauty that results from obtaining a complete understanding of a work of art is derived from the sense of enrichment, of greater breadth and depth in the life of the observer when he realizes this beauty as a lasting and vital contribution to his life. The artist must bring out two factors in any work of art, namely objective facts of the subject which the artists attempts to bring out in his analysis and the synthesis of the results of that analysis. A photograph is distinct from art. It is a record, essentially a mirror image, of the facts of appearance and contains little if any of the timeless and characteristic quality necessary of a work of art, if those facts are to become significant.

There are three arbitrary, but distinct groups of artists working today: fine artists, commercial artists, and illustrators. The difference between artists is determined by the intended audience. The fine artist produces a single piece of art, which is displayed in showings, galleries, and museums, and expects his audience to come to him. The commercial artist goes after an

audience numbering in the millions, by producing inexpensive printed reproductions. Another difference is that fine art virtually never incorporates a written message whereas commercial art virtually always includes one. The illustrator produces pictures, drawings, and illustrations under supervision of an intermediary in the commercial art field.

Advertising can be called controlled, identifiable persuasion utilizing means of mass communications. "Professor Max Wales told his classes in advertising at the University of Oregon: 'Often advertisers choose to promote product benefits that are psychological, emotional, even silly. To explain these benefits in words proves embarrassing. Or ridiculous. So advertisers explain them indirectly--through art. The art director, then, rather than the copywriter, writes the ad.' Wales cites the many ads showing products being enjoyed in luxurious or intriguing settings." The purpose of advertising is to bring together all of the various elements into one area to achieve an interaction that will communicate a message within a given context. The message may be conveyed and even manipulated by carefully juggling the visual elements. These elements are essentially words, photographs, illustrations, and graphic images, combined with a controlling force of black, white, and...

Find Another Essay On Advertising and art

Concept Art War is Over! John Lennon, Yoko Ono's Campeign Christmas 1969

607 words - 2 pages On the First of December 2004, Kevin Concannon gave a lecture at the Myers School on Yoko Ono and John Lennon's War is Over! campaign of 1969. The word "campaign" in particular is noteworthy because Ono and Lennon's art was carried out through multiple different mediums, yet all sought to convey the same concept. Billboards, storefront posters, concerts, performance...

Andy Warhol: The Pop Art Movement.

937 words - 4 pages The ArtistNo other artist is as much identified with Pop Art as Andy Warhol. He was a modernist painter who wanted to get rid of the difference between 'fine art and 'commercial art', and wanted to show the world that art can be found in everyday objects, such as magazine illustrations, comic books, advertising campaigns, etc(Andy Warhol Biography). He started to paint...

The Pop Art Movement

1614 words - 6 pages The Pop Art Movement Pop art got its name from Lawrence Alloway, who was a British art critic in 1950’s. The name “Pop Art” reflected on the “familiar imagery of the contemporary urban environment” (kleiner, 981). This art form was popular for its bold and simple looks plus its bright and vibrant colors. An example of this type of art is the oil painting done by Andy Warhol, “Marilyn Diptych” (Warhol, Marilyn Diptych) in 1962. The Pop art...

Relation Between Advertising and Our Consumer Culture

2860 words - 11 pages Nowadays, it is a consumption society which contains both homogeneity and diversity. As one of the biggest contributor of customer culture changes, advertising is an essential and inevitable element in our daily life which could be visible anywhere and experienced different stages. Early advertisements are generally seemed as “simple, crude and naïve”, while the contemporary advertisements are “persuasive, subtle and intelligent” (McFALL,...

Canadian ad culture

2159 words - 9 pages Introduction The topic of discussion in this paper is advertising in Canada. It will argue that the Canadian advertising industry strives to protect themselves from competition in the United States. The paper will discuss how the Canadian advertising industry allots their money to different forms of media to ward off the United States competition. Tracing the history of advertising from the early 1960’s to the present day, will help to show why...

Analysis of the Intellectual Manipulation of Ads

1115 words - 4 pages Advertising as an influence, both negative and positive, on social constructs of body image has been the subject of debate about the responsibility ads have to their audience. Given that there are more effective means of protecting potential viewers from the negative aspects, ads, considered as art, should not have restrictions placed on them that would violate the advertisers' First Amendment rights. Opposition to loaded, modified, or...

Pepsi’s 2003 Advertising Campaign

1488 words - 6 pages Pepsi’s 2003 Advertising Campaign Nowadays PepsiCo Inc. is among the most successful consumer product companies in the world. It divides into two major domestic and international businesses, beverages and snack foods. In order to attract the broadest number of customers, advertising plays a significant role. In this essay, the advertising campaign of Pepsi in 2003, which was unveiled not only on TV, but outdoor...

Advertising: What makes us buy, what makes us spend?

2103 words - 8 pages PAGE Advertising: What makes us buy, what makes us spend?Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it."Leo BurnettAdvertising sector is growing constantly from 20th century till today. Because...

The Acceptance of Digital Art

1166 words - 5 pages The Acceptance of Digital Art Digital art has a fifty-year history of innovation and experimentation with new technology. The Pioneers of digital art were not artists but people who were exploring new visions through computers and the writing of computer programs. According to the Digital Art Museum, which is a joint venture between London Guildhall University and two independent art galleries, digital art can currently be classified...

Controversial Advertising

3044 words - 12 pages Introduction Advertising texts and images seem to be the most visible and ubiquitous icons of consumer society. The Advertising industry indeed has simultaneously become one of the most powerful and apparently most uncritical institutions of today as well as this, people seemingly have accepted billboard advertising as an usual part of their environment. Nevertheless there sometimes develop certain advertising campaigns undergoing general...

Modern Art

1138 words - 5 pages Art Assignment'Modern art refers to the then new approach to art that placed emphasis on representing emotions, themes, and various abstractions.'(Wikipedia, 2010)The quote above means that art was starting to be looked at from a different perspective and new, cutting edge approaches to modern art were emerging into the world with some movements such as

Similar Essays

Sex Sells: The Art Of Advertising

977 words - 4 pages It is an expression that everyone knows and has heard countless times—sex sells—and the fact of the matter is, in our society it does. Unfortunately for women in this country, as well as around the world, many of the sexy images we see in magazines and on television are negative portrayals of women—women as vulnerable, women as submissive, and women as simply sex objects for men to play with. A nation that defines women in this...

Changes During The Pop Art Movement

1051 words - 4 pages Changes during the “Pop Art” Movement “Pop art” was a 20th century art movement that utilized consumerism and popular culture. Andy Warhol, for example, changed the imagery of everyday objects, as well as entertainment figures, through distorted shapes, sizes, and bold colors. As the decades passed, the style of “pop art” slightly changed as well. Later artists, such as Tom Wesselmann and Allen Jones presented their subject matter in a...

Advertising : Best Way To Do It.

2100 words - 8 pages Have you ever wanted to improve the way ads run on TV, radio, the Internet or on billboards? If so, you might be interested in a career in advertising. Advertising is about helping manage advertisements of new products and working to improve the perception of products by the media. It's about attracting buyers. The main idea is to take a product like a soft drink, for example, and create promotional campaigns that get people excited about the...

Marketing Essay

586 words - 2 pages The type of career I will be looking into in this report will be in advertising, marketing, promotions, public relations and sales managers. I chose this career because I found the type of work needed to be successful in a career in marketing would suit me very well. I am interested in looking further into this as I move on to college. This report will not...