Marketing Assignment

1751 words - 7 pages

Marketing Assignment 2This assignment will be ground on description of the potential critical success factors when entering in an international market. The issues in the context of artistry in international market and will go ahead to justify why the critical success factors must be assessed and understood before it must be approved.To be more competitive in the market, there are some modes of entry into a foreign market that the company must put into consideration.Joint ventures, leasing, alliance, franchising and moreJoint venture, is an agreement between two parties, to develop for a finite, a new entity and asset by contributing equity, that is to say that, two company has to come together to form a joint venture (Nayab, 2010) (Anonymous, 2010).ADVANTAGESBuild up a strong a strong name, if one part is a foreigner.Both sides have to bring ideas.Sharing of riskExperts from both sidesCombination of technologyDISADVANTAGESReward sharing.Sharing of vital information's from other parties.Conflict over asymmetric investmentsCultural clashesIf, how and when the relationship want to terminateLICENSINGMostly international licensing is an agreement, to manufacture or sell products. The licensing gives them the legal right from the authority body, it can be yearly or as a percentage revenue on the time of royalties (Filling An internation patent for maximumu protection, 2007) (Anonymous, Canada Business Network, 2012).ExampleMore percentage of the millions make in a year in sales at Calvin Klein Inc comes from the licensing of a underwear's and jeans and perfume (Jack, 2011).Example 2After IBM emerging its efforts to licensing, its thousands of technology patents a few years ago now attribute $1 billion in sales a year (Jack, 2011).ADVANTAGESEasy expand without risk and capital.Much attraction for the other companies that are new and,Low government riskDISADVANTAGESIt is very lower than in other entry mode.Risk of having a trademark and reputation by an incompetent.Loss of your licensing can make you lose market place.FRANCHISINGA franchising, is a system in which a company pay money to another company in order to use right of the franchiser trademark to sell product in order to be identified or become popular in the market (Anonymous, Strategic Options forEntering International market, 2011) (Mellie, 2011).ADVANTAGESLow cost,Makes you popular in the market,Gives a good name, etcDISADVANTAGESFranchises, can turn to be your competitors,Can demote your reputationCan require a huge capital, if you choose a big companySTRATEGIC ALLIANCEThis is a system where corporative agree on a different firms, mostly on a short-term durations (S & S, 1992).ADVANTAGESTechnology exchange;Global competition,Industry convergenceDISADVANTAGESCan use it to acquire partners strategyPartners can use the strength gained against each other.The strength porter can decide to control the resource.Artistry considering moving into international market, there are some successful...

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