marketing assignment

1751 words - 7 pages ✓ Expert Reviewed
VIEW DOCUMENT
Preview

Marketing Assignment 2This assignment will be ground on description of the potential critical success factors when entering in an international market. The issues in the context of artistry in international market and will go ahead to justify why the critical success factors must be assessed and understood before it must be approved.To be more competitive in the market, there are some modes of entry into a foreign market that the company must put into consideration.Joint ventures, leasing, alliance, franchising and moreJoint venture, is an agreement between two parties, to develop for a finite, a new entity and asset by contributing equity, that is to say that, two company has to come together to form a joint venture (Nayab, 2010) (Anonymous, 2010).ADVANTAGESBuild up a strong a strong name, if one part is a foreigner.Both sides have to bring ideas.Sharing of riskExperts from both sidesCombination of technologyDISADVANTAGESReward sharing.Sharing of vital information's from other parties.Conflict over asymmetric investmentsCultural clashesIf, how and when the relationship want to terminateLICENSINGMostly international licensing is an agreement, to manufacture or sell products. The licensing gives them the legal right from the authority body, it can be yearly or as a percentage revenue on the time of royalties (Filling An internation patent for maximumu protection, 2007) (Anonymous, Canada Business Network, 2012).ExampleMore percentage of the millions make in a year in sales at Calvin Klein Inc comes from the licensing of a underwear's and jeans and perfume (Jack, 2011).Example 2After IBM emerging its efforts to licensing, its thousands of technology patents a few years ago now attribute $1 billion in sales a year (Jack, 2011).ADVANTAGESEasy expand without risk and capital.Much attraction for the other companies that are new and,Low government riskDISADVANTAGESIt is very lower than in other entry mode.Risk of having a trademark and reputation by an incompetent.Loss of your licensing can make you lose market place.FRANCHISINGA franchising, is a system in which a company pay money to another company in order to use right of the franchiser trademark to sell product in order to be identified or become popular in the market (Anonymous, Strategic Options forEntering International market, 2011) (Mellie, 2011).ADVANTAGESLow cost,Makes you popular in the market,Gives a good name, etcDISADVANTAGESFranchises, can turn to be your competitors,Can demote your reputationCan require a huge capital, if you choose a big companySTRATEGIC ALLIANCEThis is a system where...

Find Another Essay On marketing assignment

CROSS CULTURAL MARKETING ON THE INTERNET-Tutorial Major Assignment For Marketing

1344 words - 5 pages because people respond to marketing messages through their own cultures. Marketers need to present messages that different cultures can understand, relate to, and trust.If an organisation is looking to increase traffic on their site, there are many eyeballs to be had in the global online arena (Zeff & Aronson, 1999) and mostly the English speaking world...

Bonder By Father's Solution: The Assignment Was To Create An Entire Marketing Plan For A Fictional Product.

5620 words - 22 pages target audience also consists of the target market's partners, friends and families who would purchase the product for the target market.This marketing plan provides a 1 year marketing based strategy for launching and promoting of Bonder© to the Australian market.This marketing plan outlines the challenges involved in bringing Bonder © into the consumer market. Strategies to meet corporate and marketing objectives were...

Examine The View That Marketing Theory And Concepts Portrayed In The Old-Fashioned Advertising Literary Works Have Only Restricted Application In Guiding Small Business Advertising Practice.

1689 words - 7 pages Every business wither it's small or big, aim to meet the needs of their actual and potential customers. In order for them to do this, they need to follow some sort of theory and concept. This assignment will be looking at the marketing theory and marketing concepts which are portrayed in the traditional marketing literature, and how they have limited application in guiding small business marketing practice.Marketing plays a vital role...

Social Marketing Reflects Corporate Social Responsibility

1052 words - 4 pages Introduction This assignment will initially describe social marketing and then indicate how corporations affect stakeholders through companies’ social marketing and responsibility. Following that, the importance and functions of corporate social responsibility (CSR) and social marketing will be demonstrated. Finally, it will explain how organizations reflect CSR and make a short conclusion to indicate the relationship between social marketing...

Consumer Behavior In Marketing Ethics

1224 words - 5 pages Page 1 of 7 BTEC Higher National Diploma in Business Unit Number and Title 19.Marketing Planning Assessor Name Ms. Uzma Farooq Assignment No. 2. Assignment Start Date 15/05/2014 Assignment Due Date 19/06/2014 Assignment Title Be able to formulate a marketing plan for a product or ...

Marketing Management

1174 words - 5 pages Marketing Management BSP022 Semester 1Marketing ManagementCOURSEWORK ASSIGNMENTOutline Marketing PlanAssignments to be conducted in groups of 4/5The motor industry is experiencing a significant increase in demand for alternatives to carbon fuel driven vehicles. According to media reports the uptake of low-carbon cars, has more than doubled...

Dunkin Donuts Longest Message To Mom

714 words - 3 pages the market. As a market leader, Dunkin' Donuts continued to challenge its main competitor, Mr. Donut through this impressive campaign. For the purpose of this assignment, I will discuss Dunkin' Donuts marketing strategy and how the company used the two components of the marketing mix, promotion and place. I'll begin with the marketing strategy.Market StrategyMarket strategy is a process of...

Marketing Campaign

8164 words - 33 pages ASSIGNMENT ON MARKETING MANAGEMENT ASSIGNMENT ON MARKETING MANAGEMENT BY RAHUL GUPTA Q.1 Write a short note on product life cycle? Answer  Introduction: Product life cycle management is the succession of strategies used by management as a product goes through its product life cycle. The conditions in...

Hospitality Marketing

1940 words - 8 pages Assignment: Since students in Hospitality programs across the country are required to take a "Hospitality Marketing" course in addition to a "Principles of Marketing" course, there must be some fundamental or additional information differences between these two courses. One would assume there would be some differences within the established four P's of marketing (product, price, place, promotion). For this question explore and clarify those...

Gatorade In Myanmar

3133 words - 13 pages PHYU LAE ZAW HND 1(semester 1) MARKETING PRINCIPLES ASSIGNMENT 1 � ...

Global Market Planning And Segmentation

1677 words - 7 pages versus Coca-Cola’s strategy A main strategy for organizations is to be customer focus. What does the customer really want? The voice of the customer (VOC) is extremely important for an organization to continue to cultivate. Additionally, the marketing manager’s has the assignment of planning and implementing programs that will warrant a long-term competitive advantage for their organization. As examined, segmentation has been a marketing...

Other marketing assignment Essays

Marketing Assignment

1119 words - 4 pages the mission “to offer high quality products and services, with a commitment to perfection” in mind all the time (Charles & Keith, 2013). 2.0 MARKETING CONCEPTS - THE MARKETING MIX According to Blythe (2012), marketing is a management process which identifies and fulfils customers’ needs and at the same time, makes profit. By having appropriate marketing concepts, Charles and Keith manages to develop within few years from an unnoticeable small...

Marketing Group Assignment Project

7353 words - 29 pages success as they were able to break even in their first year of operation in 2006 by netting sales revenue of more than S$1 million�, an impressive feat for a new start-up company.Due to the sore lack of knowledge on search engine marketing (SEM) among businesses and the public alike, Tan and his colleagues had to call up companies one by one...

Marketing 388 Assignment 1 Avon Women

1951 words - 8 pages Factors in Avon's microenvironment leading to shape its marketing strategies:The company's top management: In 1988 Avon's CEO James E. Preston introduced various changes and applied modifications to Avon's business structures which directly affected its marketing strategies. Andrea Jung who later became Avon's new CEO partnered with Mattel and made more changes such as the "Let's Talk" campaign and the alliance with Roche Consumer...

The Family Corner: Marketing Plan Assignment

6800 words - 27 pages Proposal AssumptionsAssumption One:For the purposes of this marketing plan we have used the assumption that the company, as outlined in this proposal, is subject to a beginning marketing budget slightly elevated than the local competition's current budget. This assumption is based on the fact that the proposed company is just beginning its growth stage (because it is a start-up company) and as most business, we allotted for introductory...