Marketing C212 Retail Store Marketing Proposal

3936 words - 16 pages

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

Styling Consultation

People have tendency of buying “sets.” When you go to furniture stores, they already have matching sets that are already combined for you so that you do not have to work hard to make them look nice together. Clothing stores have the same strategy through window displays. A lot of people purchase clothes as the display mannequins dressed. It is harder to mix and match the items or find something else to go with a specific item. Also every person has different skin tone, which makes the color combination of clothing a bit of a challenge. Hence, providing styling consult service at a store will be beneficial to acquire new customers.

Alteration Service
I grew up in Korea. As you can imagine, most of population in Korea have smaller physique than most of people here in the United States. I am not as petite as general population, so I had to get my clothes altered every time I shopped. The most impressive service the stores in Korea offer is alteration service. It is one way to have factory made clothing to be felt as tailored clothing. In the end, everyone has different body type.
Enhancing Online Shopping Experience
As technology develops, online shopping is growing bigger and its online profit margin is becoming larger. For this growing population, we can track the merchandises and find out what kind of items the customers spend money on. We gather the data and analyze the pattern and what style the customer is looking for. We send e-mails to the customers when getting new items that fit the customer’s dress preference with style suggestions.

The background that I consider the options above will be advantageous is following:
Pinterest, Polyvore, and jseverydayfashion.com
Can you tell the common ground of the three mentioned? They are websites that provide a lot of styling tips and give ideas how to coordinate clothing items you have. Without doubt, they are one of the top destinations for so-called younger professional generation. People have tendency to look nice, express themselves at the same time. The fashion as a whole is universal, and it influences and is influenced by all ages, genders, races, culture, politics, even science. Everyone has to wear clothes after all.
And there is Stitch Fix. Its slogan is “For busy women on the...

Find Another Essay On Marketing C212 - Retail Store Marketing Proposal

Marketing Proposal Essay

587 words - 2 pages The purpose of this research is to determine if advertising plays a key role in the attendance at Johnson and Wales University sporting events. We are trying to determine if an appropriate amount of money is being spent on advertising compared to other universities. In the process, we will establish if there...

Marketing Plan Proposal Essay

577 words - 2 pages BackgroundNTT DOCOMO was created in 1991 and it is one of the world's largest mobile communications company. NTT DOCOMO (2009) has mention that it is part of the Mobile Network in Japanese everywhere. NTT DOCOMO (2009) noticed that they included huge range set of services and products, as well as creating the world first 3G commercial mobile...

Proposal for Marketing the Chautauqua Festival

1862 words - 7 pages A.SummaryThis project launch is worth investing in because the Chautauqua Festival will indeed bring an enormous profit. It is a musical and entertainment event, which targets teenagers between the ages of 12-19 living in Peel Region and Toronto. When marketing this event, various techniques may be used. This includes television commercials, radio advertisements, flyers and internet websites. The total budget for this project will be...

Defining Marketing Paper

1097 words - 4 pages "Marketing plays a big part in economic growth and development. One key reason is that marketing encourages research and innovation, the development and spread of new ideas, goods, and services" (Perreault et al, 2004, pg. 7). Most people think marketing is sales and advertising. True, sales and advertising are activities that are incorporated into the marketing process. However, the words sales and advertising do not adequately convey the...

Transaction and Relationship Marketing

1167 words - 5 pages Transaction Marketing and Relationship Marketing I have researched two different styles of dynamic marketing practices ‘Transaction’ Marketing and ‘Relationship Marketing’, depending on the kind of business (service) and products that you are selling. Also in addition, what type of customer (audience) you’re wishing to attract, including short and long term customer relations goals for business. Transaction marketing (also known as...

Market and Research Paper

901 words - 4 pages Market Research and Mix PaperMarketing and the management of marketing focus on the planning and strategies used by marketers in today's business world. Marketing strategies focus on the target audience and are directly related to what is called the Marketing Mix. The purpose of this paper is to define and describe what the elements of the marketing mix are. This paper will also examine what the impacts of marketing on Kudler Fine Foods a...

Defining Marketing

1265 words - 5 pages Marketing is used in every business; marketing can be as simple as word of mouth or an elaborate campaign. When businesses want to be more widely known, they rely on marketing to get the word out about the company and the products or services that they provide to a diverse customer base. This paper will cover a personal definition of marketing along with definitions of marketing from two additional sources. In relations to the definitions...

Marketing strategies

777 words - 3 pages IntroductionMarketing strategies are affected and influenced by external factors. Although these factors are uncontrollable, they can be influenced by marketing activities. Marketing decisions are based on consideration of the five environmental factors which are social, economic, political/legal, technological, and competitive. Consideration of these factors can aid in the reduction of possible problems and maximize the opportunities. All...

Management Masrketing

6633 words - 27 pages Title: Marketing Management Word Count: 6527 Grade: 85 1.1 Explain the meaning of the marketing concept as it applies to modern organisations The meaning of marketing concept is a business philosophy which states that the satisfaction of customers? wants is the economic and social justification for an organisation?s existence.To implement the...

Defining Marketing Paper.

679 words - 3 pages Marketing can be defined in different ways, depending on the product you are trying to sell. There are many ways to market a product; you can market a product visually on a newspaper, television commercial, magazines, or on the internet. You can also market a product orally by radio, word of mouth, or by phone.My definition of marketing is to advertise and promote the product you are trying to sell. Marketing the product well will lead...

Wal-mart/Marketing Plan Phase I

1934 words - 8 pages Marketing Plan: Phase IOne important aspect of marketing is the development of a sound marketing plan. A marketing plan summarizes what a marketer has learned about a particular marketplace and indicates how the organization plans to reach its marketing objectives (Kotler and Keller, 2006). The contents of the market plan may include an executive summary,...

Similar Essays

Wgu C212 Marketing Vvt2 Task 1

1845 words - 0 pages EdgeMark New Services and Marketing Marketing C212 February 2nd, 2015 EdgeMark New Services and Marketing EdgeMark Cinemas are a chain of movie theaters located in 37 states with 475 theaters in those states covering the west coast, east coast, and Midwest. EdgeMark’s profits, like other cinemas, have been in a small but constant decline over the last 12 years. Industry Wide Average of 2.05% ticket sales decline per year for...

Debenham's Department Store Marketing Perspective Essay

2597 words - 10 pages Net debt stands at USD1.017b, including capitalized fees of USD12.2m, and underlying earnings per share is USD0.119. This slide shows the reported profit and loss account for the full year to September 1, 2007, and as expected the overall sales growth of 5.1% has been primarily driven through new space additions, the combination of the acquisition of nine Roches stores in the...

Marketing Research Of Big Store Retailers Essay

3816 words - 15 pages 2004HDMM109 Marketing Research INTRODUCTIONBackground:Nowadays the big store-chain retailing has become a major part of Shanghai's burgeoning retail infrastructure. They began by sprouting up throughout the Puxi districts of central Shanghai and are now expanding throughout the city and its...

The Impact Of Snowboarding On Retail Marketing

1836 words - 7 pages The Impact of Snowboarding on Retail MarketingNovember 9, 1996Marketing 388Introduction:The ski industry has been around since the beginning of the century. Since that time the retailing industry of the ski world has been on a steady increase. At the beginning of this decade the increase began to skyrocket. However, skiing was not...