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Marketing Plan Essay

1279 words - 5 pages

AN IDEA FOR AN ADVERTISING CAMPAIGN AND THEIR EXPLANATION

In today's very competitive marketplace a strategy that insures a consistent approach to offering a product or service in a way that will outsell the competition is critical. However, in concert with defining the marketing strategy it must also has a well defined methodology for the day to day process of implementing it. It is of little value to have a strategy if you lack either the resources or the expertise to implement it.
In the process of creating a marketing strategy it must consider many factors. Of those many factors, some are more important than others. Because each strategy must address some unique considerations, it is not reasonable to identify 'every' important factor at a generic level.
The following plan is intended to provide a basic marketing plan for a fictitious company. The company in question wil operate in any of the E.U countries and provide internet cafe services,. The information in the plan has been sourced from various textbooks and online research It has been found that the company should target the market aged 16 to 40, both single and married, and purchasing for personal use.
The main point of this study is the explanation of an idea for an advertising campaign of the family enterprise. This enterprise will offer computer equipment and Internet services. The services will include selling computers equipment, Internet café and an amusement arcade.
Students can use computers and the Internet for learning and personal reasons. The owner has planed to open separated part with amusement arcade (room) where soft drinks and sweet snacks will be available.
Owner did survey of using computers and Internet. This survey was completed at the beginning of September 2009. Pollster (owner) used the questionnaire including 10 questions. Pollster had surveyed almost 700 students between ages of 18 and 24 studying at this district. In order to prepare this report pollster used a statistical method. Owner did research on similarities among students based on mode of studies – full time and part time. 99,9% of the students interviewed, used Internet more than one time a day. Only 0,01% of students do not use internet. Most of the students used Internet for learning. There is every indication that they tried the Internet as a very important learning assistance.
Vision
our vision is t be known as the best and creative computer training center and internet provider in the area
Mission
"bringing the whole world closer."

Goal
Our goal is to increase and gain more market share.
We need to improve co-hesiveness within our team members.
We must encourage creativity and research work.
Keeping current image of the enterprise,
To open new branches at the city,
To every tree years put new range of services,
To gain an advantage on local market,
To gain real income from business activity,
To gain at least 5% rate of return.

Objective
We want to...

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