This website uses cookies to ensure you have the best experience. Learn more

Marketing Plan For A New Product Launched In Argentina On 2010.

4506 words - 18 pages

TRABAJO PRÁCTICOPlan de Negocios1° Cuatrimestre 2010Contenido4Reseña Institucional 4Visión 4Misión 4Valores 5Productos 6Análisis Macroeconómico 6PBI 6Población 6Docentes 8Inclusión Educativa 8Recursos Educativos Argentina. 11Análisis Microeconómico 11Mercado Papelero 11Situación actual de la empresa 13Propuesta de Trabajo 14Análisis Estratégico 14Matriz FODA 14Conclusión 15Estrategia de Crecimiento 16Estimación de la Demanda 17Investigación de Mercado 20Objetivos 21Plan de Marketing 21Factores Claves del Éxito 21Estrategias del Marketing Mix 21Producto 22Promoción 26Precio 27Bibliografía Reseña InstitucionalÁngel Estrada tiene una trayectoria de más de 140 años al servicio de la educación y la cultura. La empresa ha sido capaz de mantener intacta su firme vocación orientada hacia la calidad, el compromiso y la innovación permanente. Ángel Estrada es hoy sinónimo de vanguardia en materia de tecnología, procesos productivos y desarrollo de productos escolares y de oficina.Con una planta integrada por más de 400 personas, Estrada considera a su gente como un recurso primordial para lograr la concreción de sus objetivos.Ángel Estrada concentra sus actividades de logística para sus productos en Esteban Etcheverría donde entrega más de 20 mil toneladas anuales. El centro de distribución ocupa una superficie de 20 mil metros cuadrados, que permiten abastecer de manera ágil y eficiente los pedidos de sus clientes, tanto en el mercado interno como en el exterior.En la provincia de La Rioja se encuentra la planta de producción, con una superficie total de aproximadamente 72 mil metros cuadrados. En ella se lleva a cabo la producción de más de 16 mil toneladas de conversión de materiales, lo que equivale a 70 millones de unidades destinadas tanto al consumo nacional como el internacional. La Planta cuenta con un sofisticado y avanzado plantel de máquinas automáticas, que le permite sumar mayor eficacia y rapidez en cada una de sus cadenas de producción.VisiónÁngel Estrada continuará liderando la generación de productos innovadores que brinden soporte a ideas y contenidos vinculados a todos los ámbitos de la actividad humana.MisiónÁngel Estrada compite a nivel global brindando productos innovadores de máxima calidad, acompañando el avance tecnológico haciendo uso eficiente de los recursos que tiene, maximizando la creación de valor para los clientes, empleados, accionistas, proveedores y comunidad en general dentro de un marco estrictamente ético.ValoresIntegridad: honestidad, transparencia, respeto, solidaridad.Búsqueda de la excelencia, a través de...

Find Another Essay On Marketing Plan for a New Product Launched in Argentina on 2010.

Marketing Plan to Launch New Product

4578 words - 18 pages through new products developed internally. They are more likely to have had a formal new product process in place for a longer period of time than unsuccessful companies. They are more likely to have a strategic plan that includes a certain portion of company growth from new products.Organization StructureSuccessful companies are more likely to house the new product organization in R&D or engineering and are more likely to allow the marketing and

New Product Marketing Plan Plantronics Headset Lanyard

6773 words - 27 pages Plantronics prior to putting the product out on the market is an important step that will help the company be able to respond to unforeseen events quickly, and effectively. Conclusion Plantronics marketing team has worked through the phases to reach a marketing plan which will be ideal for the introduction of its new product, the Bluetooth Lanyard. The company believes this is an item that Bluetooth earpiece users want, even though they may

Create a Marketing Plan for a marketed product in your country

2791 words - 11 pages year 2002. Unfortunately, sales started to decline in year 2003.Our partnership with Bintai Kinden Corp. Bhd. has maintained our status as a market leader in this field for the past several years. However, competitors are growing in numbers and competition is getting very aggressive. Therefore, we plan on marketing ourselves aggressively in the coming year. We will produce our first company brochure, which we'll use as a handout at the cyber cafes

Marketing Plan for a Gaming Company entering a new market

1969 words - 8 pages Executive Summary:The following marketing plan forms the basis for the introduction of a new chain of games by Indiatimes. The analysis allows up to outline the best strategies to follow for the achievement of the company's strategic goals. India games content will be marketed as a unique platform while striving to reinforce the company's status as the leader in innovation and successful product launches. The marketing strategies will enable to

The advertising plan for Sparkle new jewellery product

1972 words - 8 pages not stupid. Simply putting up advertisement on TV, radio or newspaper alone will not help in marketing the new product even though they are there everyday.Consumers are likely to take them as trash because we cannot generate a need in them to buy our products. The traditional way of get ur attention,respond to the ad and buy the product is not very useful here as our target audience are unlikely to make rash purchase. We suggest the use of a

Marketing plan for shoes company -New Balance

7824 words - 31 pages that display by Foot Locker. The products that sell through Foot Lockers are mostly running shoes with basic features and poor appearance.1221 is a latest model for running shoes that introduced last October in Australia. It has lots new features and improved appearance but its sale volume is still limited due to lack of advertising. Therefore, this marketing plan is aimed to penetrate more market shares through better distribution channels and

Marketing plan for Volkswagen -New beetle Cabriolet

2877 words - 12 pages goal is to be a market leader in the quality car market that makes a fresh product in customer mind. Also,¨ Sales objectives:Sales Volume target is 6000 for the first year since we are the new product¨ Financial objectives:The net profit should be increase from zero to 25 millions.Reach the target level of an average of 25% return on investment over the next years.¨ Marketing objectivesPosition the Volkswagen brand as a global leader

Bonder by Father's Choice: The assignment was to create a complete marketing plan for a fictional product

5620 words - 22 pages families who would purchase the product for the target market.This marketing plan provides a 1 year marketing based strategy for launching and promoting of Bonder© to the Australian market.This marketing plan outlines the challenges involved in bringing Bonder © into the consumer market. Strategies to meet corporate and marketing objectives were formulated by undertaking a rigorous situation analysis of the product.Table of Contents1

International Marketing - Carlsberg plan to use the World Cup to test market of new product "Golden Goal Beer" at 6 countries

5422 words - 22 pages brands. However, most newly launched products have a life cycle of only one to three years and brewers end up having to constantly launch new products or else suffer decline in sales. Foreign beer companies are likely to continue to struggle, due to their lack of commitment to constantly spend large sums on marketing and promotion, and due to the lack of products that appeal to local tastes and preferences such as freshness and trendiest

Marketing plan Paper Phase I Cold Stone Creamery A new Flavor

1525 words - 6 pages Marketing is the key to a successful business and in today's economy every organization should have a marketing plan in place. The organization discussed in the following paper is Cold Stone Creamery, the paper will entail a brief overview of the organization, and a description of a new product that Cold Stone Creamery will introduce. Since marketing is so important there is an explanation of how marketing is important to the success of Cold

Research on the Demand for a New Jam Product

1348 words - 6 pages happens during normal cell activity. In Scotland they are known as pieces and jam or jelly pieces. The jam sandwich was an affordable food which was a major part of the diets of the lower/working-class people of cities such as London and Glasgow. One plausible reason for this was that the ingredients that the jam sandwiches were made from cost little to manufacture and due to taxes being lifted on sugar in 1880, it became widely available as a cheap

Similar Essays

New Product For Marketing Essay

2207 words - 9 pages persuade our audience to spend their money on our product. We will use integrated marketing communications to get our product across and to send a consistent message that our spices come from the best products available! The promotional media plan for our brand of spices is to reach as many 25 to 44 male and female as possible. We want the frequency of our advertising to be unique. When designing a sales promotion advertisement the headline should

Marketing A New Product For Cadbury's

7279 words - 29 pages got a lot large room for expansion into South Africa, Asia and South American regions. Cadbury's could look to develop new products in new markets. Due to the growing product range Cadbury's could launch new products. Cadbury's could diversify into new markets e.g. Breakfast Cereal Market.ThreatsCadbury's have got a lot of competitors in the market and must be wary of their position as market leader. The pricing on their products is too high

A Marketing Plan For Marketing A U.S. Product In A Foriegn Country. Swiffer/Mexico

820 words - 3 pages this method of advertising in television.Once the product has reached its launch date, Swiffer can continue to use media based promotion. However, the need for advertising frequency will be less than needed prior to product launch. Swiffer could continue to promote on a bi-monthly basis in advertising sections of newspapers and offer clip-able coupons for the customer to use at their disposal.Swiffer currently uses the same types of marketing

Marketing Plan Of A Product Essay

556 words - 3 pages marketing strategies. Marketing strategies are the specific steps you plan on taking to promote the product. For example, an online marketing strategy may include establishing social media network accounts for the product and establishing a company blog as a way of sharing information with customers, receiving feedback from customers and ultimately driving visitors to the company website where they can buy the product. Marketing strategies describe how