This website uses cookies to ensure you have the best experience. Learn more

Marketing Plan Phase I Essay

1674 words - 7 pages

IntroductionMary Kay Inc. has been a driving force in the cosmetic industry for over forty years. By empowering women world wide with financial independence through the sale of these extraordinary products, Mary Kay has become a house hold name by addressing the needs of its consumers. With that said, Mark Kay Inc. will be launching a product that will address the need of facial skin care for men. Vivid Sport facial scrub is the answer to a question that has been long awaiting an answer; "What about us?" In the following analysis, there will be an overview of the company, a description of the product, an explanation of importance, a SWOTT analysis, followed by a marketing research approach. This will outline the corporate marketing plan for Vivid Sport.OverviewMary Kay Ash founded Mary Kay Inc. on September 13, 1963. The world head quarters are located in the Dallas suburb of Addison, Texas. "The vision of Mary Kay Cosmetics is to "provide women with an unparalleled opportunity for financial independence, career and personal fulfillment" and "to achieve total customer satisfaction by delivering the products and services that enhance a woman's self-image and confidence." Mary Kay Cosmetics sells a range of skin care products through half-a-million or more independent salespeople worldwide, also known as "beauty consultants" or independent beauty consultant. These beauty consultants sell their products directly to consumers, often using Mary Kay Cosmetic's parties or shows. The product line consists of more than 200 beauty products, including skin care, cosmetics, fragrances, sun protection products, body care, and a new men's skin care line coming out in may. Mary Kay cosmetics are sold worldwide. The company is well known for offering new cars to its top selling independent beauty consultant or sale directors, along with other prizes. Mary Kay Inc is a private owned company as 1985, before this the company was traded on the New York stock exchange.Skin Care for Men ProductsIn this day and age, more and more men are becoming interested in taking better care of their skin and a simple skincare routine of cleansing and moisturizing will greatly help to promote healthy skin. The effects of the sun, climate, and other natural factors can diminish skin's vitality. Therefore, the first and most important way to care for skin is to cleanse it free of oils, dirt, pollutants, and free radicals. The facial skin of a man is thicker and tends to be a bit oilier than that of a woman's. Not to mention, men's skin withstand much more abuse due to the irritation of shaving everyday. For this reason, we are proposing a new and unique deep cleansing face scrub just for men, called Vivid Sport facial scrub. Vivid Sport facial scrub is an energizing, non-abrasive, foaming gel scrub that gently exfoliates the skin and will leave your skin feeling purified, invigorated and smooth for a close, clean shave. Vivid Sport facial scrub is simple and gentle enough for a man...

Find Another Essay On Marketing Plan - Phase I

Marketing Plan Phase I Essay

1364 words - 5 pages Marketing Plan Phase I: Market Segmentation for Happy Paws DaycareThis paper will define the market segmentation for Happy Paws Daycare. This paper will analyze HPD's mission statement, geographic location and product mix; using this information this paper will perform an complete SWOTT analysis. This will ultimately be used to outline the opportunities and dangers that the management of Happy Paws must keep in mind in order for Happy Paws to be

Marketing Plan: Phase I Essay

1308 words - 5 pages motor fuel for sale and distribution. Raw vegetable oil cannot meet the bio-diesel fuel specifications, and I not registered with the EPA or is not a legal motor fuel.The Importance of MarketingDue to adapting to the changeable environment, companies and organizations will formulate marketing strategies that suit with current competence and marketplace and maintain them. Therefore, developing an effective marketing plan, is vital to the success

Wal-mart/Marketing Plan Phase I

1934 words - 8 pages Marketing Plan: Phase IOne important aspect of marketing is the development of a sound marketing plan. A marketing plan summarizes what a marketer has learned about a particular marketplace and indicates how the organization plans to reach its marketing objectives (Kotler and Keller, 2006). The contents of the market plan may include an executive summary, situational analysis, a marketing strategy, financial projections, and implementation

Marketing Plan Phase II

1961 words - 8 pages will require proper marketing plans to ensure success. To recap, Phase I Marketing Plan included: introduction of new product, explanation and features of product, and the marketing approach.Phase II of Speak Easy's approach for the Voice Translator marketing plan will include identifying the target audience, explaining how this niche of the market will be reached, describe the purchasing consumer along with researching the behavioral

Marketing Plan Phase IV

5242 words - 21 pages to ensure success. To recap, Phase I Marketing Plan included: introduction of new product, explanation and features of product, and the marketing approach.Phase II of Speak Easy Corporation's approach for the Voice Translator marketing plan will include identifying the target audience, explaining how this niche of the market will be reached, describe the purchasing consumer along with researching the behavioral characteristics of the potential

Marketing Plan Phase III

2029 words - 8 pages superior competitors, it goes into decline and is eventually withdrawn.However, most products fail in the introduction phase. Others have very cyclical maturity phases where declines see the product promoted to regain customers. (Marketing Teacher [MT], 2005)Strategies for the differing stages of the Product Life Cycle.Introduction.The need for immediate profit is not a pressure. The product is promoted to create awareness. If the product has no or

Marketing Plan: Phase IV

5331 words - 21 pages Drive Alert IntroductionWithin the next seven years, 70 million Americans will become retirement age. As the aging process progresses, a development of low vision and other visual disabilities hinders driving performance. Adding the global numbers of aging drivers and the world may see well over hundreds of millions of drivers with poor eyesight. Phase I of our marketing plan incorporated seniors as a target group. Reflecting societies wants and

Marketing Plan: Phase II

2022 words - 8 pages Untitled Marketing Plan: Phase II Replay Radio is the new product introduced by XM Radio. This product is intended to revolutionize satellite radio. The proper marketing strategy and plan will ensure that this product will be a success. This paper will summarize the product's life cycle and describe the product's attributes. Team B will also identify a price strategy, analyze the impact of channel management, identify a

Marketing Plan - Phase IV

5544 words - 22 pages Marketing Plan - Phase IVIntroductionEvery successful business needs a plan. The better the planning, the less likely unexpected problems arise. This paper will present an overview, and a marketing strategy for the Sierra Milling Company's customized motorcycle and automobile parts.OverviewThe Sierra Milling Company, located in Cheyenne, Wyoming, is a small operation specializing in providing customized fabrication of parts and fixtures for

Marketing Plan Phase III

1737 words - 7 pages Marketing Plan Phase III PAGE 2 Marketing Plan Phase III PaperShahram DashtipourJudge Edward SingletonMelissa KlineCruz MaldonadoUniversity of PhoenixGroup I.D. WH06BSM03Prof. Richard HartmanMKT 421 - MarketingJuly 5, 2007Pricing StrategyPricing strategies take into account the forgotten "P," (Pricing), positioning. Speak Easy is a new product that will enter the market in the beginning position of the lifecycle, allowing flexibility in any

Marketing Plan Phase 3

1622 words - 6 pages This paper is the third phase of developing a marketing plan for Riordan Manufacturing's biodegradable water bottles and will focus on product attributes, anticipated pace through the product lifecycle, factors impacting movement through the product life cycle, life cycle impact on marketing, positioning of the product, differentiation strategies and an appropriate pricing strategy.Product AttributesRiordan an established manufacturer of plastic

Similar Essays

Marketing Plan Phase I Essay

1479 words - 6 pages Speak Easy PAGE 1 Marketing Plan Phase I"Speak Easy Project"Melissa KlineShahram DashtipourCruz MaldonadoJudge Edward SingletonEdgar MunozMarketing 421University of PhoenixGroup WH06BSM03Professor Richard HartmanJune 21, 2007Overview of Speak EasySpeak Easy Corporation is a creative and innovative electronic company located in the Silicon Valley, California. Speak Easy employs 130 hand picked engineers from the best and brightest of the

Marketing Plan: Phase I Essay

1365 words - 5 pages Marketing Plan: Phase PAGE \* MERGEFORMAT 1 Running head: MARKETING PLAN: PHASE 1Marketing Plan: Phase 1MKT/421University of PhoenixMarketing Plan: Phase 1Ice cream is a famous frozen dessert that is usually made from milk and cream, which can be combined with different fruits and other ingredients to add flavor. But people now a day's are very health cautious. This is why at Breyers we are coming up with a new herbal and organic ice cream

Marketing Plan: Phase I Essay

1550 words - 6 pages Drive AlertIntroductionWithin the next seven years over 70 million Americans will become retirement age. As the aging process progresses, seniors eyesight becomes worse. Adding the global numbers of aging drivers and the world may see well over hundreds of millions of drivers who may have poor eyesight. Phase I of our marketing plan will try to incorporate seniors as a target group. Reflecting societies wants and needs help with new discoveries

Marketing Plan: Phase I Essay 1428 Words

1428 words - 6 pages Marketing Plan PAGE \* MERGEFORMAT 2 Marketing Plan: Phase 1Zulema Buckner, James Lee, Arika MobleyLeslie Stacks, Michelle WalkerMKT 421University of PhoenixKen LeCourAugust 15, 2007Marketing Plan: Phase 1Satellite radio is the new emerging industry with just a pair of competitors, and XM Satellite Radio has established itself as the 800 pound gorilla of this fledging market. Nearly 4 out of 5 satellite radio listeners subscribe to XM Radio