This website uses cookies to ensure you have the best experience. Learn more

Marketing Plan: Phase Ii Paper

1382 words - 6 pages

This paper will discuss phase II of the marketing plan for Wedo's Tacos. Phase II will indentify the target market and discuss segmentation criteria and the impact of the data on the target market. The paper will also describe the consumers and organizational buyers of Wedo's Tacos and the factors which influence purchasing decisions as well as discussing the impact on marketing strategies. Lastly the paper will analyze current competitors and define and discuss the competitive landscape of Wedo's Tacos.The Target MarketThe target market is the second most important factor in any marketing plan. The target market will define the need of the consumer and target those needs as a group of individuals the organization wishes to appeal to. (Perreault & McCarthy, 2005)Wedo's Tacos will appeal to many people across a broad spectrum of age and ethnic backgrounds. The target market will be individuals and families between 20 and 50 years of age. This group will be culturally mixed because the local area of Menifee as well as the southern California population is mixed both ethnically and culturally. Families in southern California are always on the go so this product will appeal to people with an active lifestyle who can call in for an order to go or come in and sit down or stand up at the stand up taco bar in a casual rustic atmosphere and have their tacos within minutes of arrival.Market segmentation involves two steps, defining the broad market product, and segmenting the products to be target marketed. For Wedo's Tacos the broad market product is simply tacos. The product is then segmented to kinds of tacos and who they appeal to. For example, the Al Pastor tacos will be a central and southern Mexico style taco which is made up of marinated pork or beef on a rotating or rotisserie vertical stack with a whole pineapple at the top. A vertical flame cooks the meat while it rotates. The taco is prepared by slicing off the cooked marinated meat and then adding a slice of pineapple with onions and cilantro. This taco is a rare find in the southern California area. This taco will certainly appeal to peoples of central and southern Mexico as well as other cultures because of the unique taste.The Baja fresh fish taco is a hit everywhere and will be targeted to those groups who desire a fresh low fat taco which appeals to health conscience people. The fajita taco is a south-western Texas to California style taco with a colorful blend of fresh green, red, and yellow bell peppers as well as mushrooms, steak, chicken or shrimp which will appeal to the southwest people. One important target group is the typical American from almost every corner of the United States who craves a tasty, spicy, and savory taco.When considering a food product, the demographics are widely diversified in southern California. Psychographic values are as widely diversified as well. People from most, if not all groups enjoy tacos. Mexican food and tacos have been a major staple of the...

Find Another Essay On Marketing Plan: Phase II Paper

Marketing Plan: Phase II (Pepsi) Essay

1251 words - 5 pages Introduction: In phase II of our marketing plan, Pepsi is consistent in introducing a new product and service that will easily outsell its competition. In achieving this goal, marketers have defined critical factors that will determine the buyers and consumers of our product. In creating an effective marketing strategy, Pepsi will address key characteristics that effect the decisions and purchasing power of consumers that involve market

Marketing Plan: Phase III Paper

2036 words - 8 pages This paper will discuss phase III of the marketing plan for Wedo's Tacos. Phase III will discuss four specific aspects of the marketing plan, the attributes of the new products and service, the factors and impacts of the product life cycle, differentiation and strategy of the product and service, and lastly the appropriate price strategy for the products and services of Wedo's Tacos.The attributes of new products and servicesThe previous phases

Marketing Plan Phase II Paper

1578 words - 6 pages within the household. To solely look at individual car purchasing behavior is to ignore an increasingly important part of the decision-making process within families.When identifying the organizational buyers and consumers One of Toyota's primary thrusts is to broaden Toyota's appeal in introducing their hybrid vehicles fashioned for a younger age bracket and for those people with long commutes. Toyota established the hybrid marketing group to

Marketing Plan "Phase II Paper"

1620 words - 7 pages demographic, geographic and psychographic segments. The company will then have to decide who the organizational buyers and consumers will be. Competitors must be considered and analyzed for the product before it is made known to the world. All these components are just part of the marketing plan that Merck has for its Universal Drink.Segmentation CriteriaMerck & Company's target market is young females between the ages of 18-20, women with medical

Marketing Plan Phase 3

1622 words - 6 pages This paper is the third phase of developing a marketing plan for Riordan Manufacturing's biodegradable water bottles and will focus on product attributes, anticipated pace through the product lifecycle, factors impacting movement through the product life cycle, life cycle impact on marketing, positioning of the product, differentiation strategies and an appropriate pricing strategy.Product AttributesRiordan an established manufacturer of plastic

Marketing Plan Phase IV

5242 words - 21 pages to ensure success. To recap, Phase I Marketing Plan included: introduction of new product, explanation and features of product, and the marketing approach.Phase II of Speak Easy Corporation's approach for the Voice Translator marketing plan will include identifying the target audience, explaining how this niche of the market will be reached, describe the purchasing consumer along with researching the behavioral characteristics of the potential

Marketing Plan Phase III

2029 words - 8 pages superior competitors, it goes into decline and is eventually withdrawn.However, most products fail in the introduction phase. Others have very cyclical maturity phases where declines see the product promoted to regain customers. (Marketing Teacher [MT], 2005)Strategies for the differing stages of the Product Life Cycle.Introduction.The need for immediate profit is not a pressure. The product is promoted to create awareness. If the product has no or

Marketing Plan: Phase I

1365 words - 5 pages Marketing Plan: Phase PAGE \* MERGEFORMAT 1 Running head: MARKETING PLAN: PHASE 1Marketing Plan: Phase 1MKT/421University of PhoenixMarketing Plan: Phase 1Ice cream is a famous frozen dessert that is usually made from milk and cream, which can be combined with different fruits and other ingredients to add flavor. But people now a day's are very health cautious. This is why at Breyers we are coming up with a new herbal and organic ice cream

Marketing Plan Phase I

1364 words - 5 pages Marketing Plan Phase I: Market Segmentation for Happy Paws DaycareThis paper will define the market segmentation for Happy Paws Daycare. This paper will analyze HPD's mission statement, geographic location and product mix; using this information this paper will perform an complete SWOTT analysis. This will ultimately be used to outline the opportunities and dangers that the management of Happy Paws must keep in mind in order for Happy Paws to be

Marketing Plan: Phase I

1428 words - 6 pages Marketing Plan PAGE \* MERGEFORMAT 2 Marketing Plan: Phase 1Zulema Buckner, James Lee, Arika MobleyLeslie Stacks, Michelle WalkerMKT 421University of PhoenixKen LeCourAugust 15, 2007Marketing Plan: Phase 1Satellite radio is the new emerging industry with just a pair of competitors, and XM Satellite Radio has established itself as the 800 pound gorilla of this fledging market. Nearly 4 out of 5 satellite radio listeners subscribe to XM Radio

Marketing Plan - Phase IV

5544 words - 22 pages Marketing Plan - Phase IVIntroductionEvery successful business needs a plan. The better the planning, the less likely unexpected problems arise. This paper will present an overview, and a marketing strategy for the Sierra Milling Company's customized motorcycle and automobile parts.OverviewThe Sierra Milling Company, located in Cheyenne, Wyoming, is a small operation specializing in providing customized fabrication of parts and fixtures for

Similar Essays

Marketing Plan "Phase Ii Paper"

1346 words - 5 pages Marketing Plan "Phase II Paper"The purpose of business is to succeed, to be profitable and increase its presence in the market. Any business that has a new product to present to the market must first do a tremendous amount of research to ensure that success. Research involves more than just a survey that may have sufficed in the past. Today businesses must consider what segment of the population is the target market, and not stop there since

Marketing Plan: Phase Ii Essay

2022 words - 8 pages Untitled Marketing Plan: Phase II Replay Radio is the new product introduced by XM Radio. This product is intended to revolutionize satellite radio. The proper marketing strategy and plan will ensure that this product will be a success. This paper will summarize the product's life cycle and describe the product's attributes. Team B will also identify a price strategy, analyze the impact of channel management, identify a

Marketing Plan Phase Ii Essay

1961 words - 8 pages Marketing Plan II PAGE 6 Marketing Plan Phase IIShahram DashtipourJudge Edward SingletonMelissa KlineCruz MaldonadoMarketing 421University of PhoenixGroup WH06BSM03Professor Richard HartmanJune 28, 2007IntroductionSpeak Easy's Voice Translator is a new product that will assist people of all ages and backgrounds with the ability to communicate in other languages without having to know the language. The product is revolutionary for its time and

Marketing Plan Phase Ii Essay

1347 words - 5 pages Marketing Research for Happy Paws DaycareThis paper will explore the concept of marketing research as it relates to Happy Paws Daycare. Potential forms of market research will be identified, products and services will be defined and product life cycles will be mapped out. This paper will demonstrate how market research will be implemented to the benefit of HPD.Market ResearchAs mentioned before, Happy Paws Daycare will focus on "young dual