Marketing Case Mahindra And Mahindra Entering Us Market

6343 words - 25 pages

Mahindra and Mahindra~ Entering the US market with a SUV ~Executive SummaryMainly known for being a tractor manufacturer along with other farm products, Mahindra and Mahindra has recently began to produce sport utility vehicles which they would like to bring to the North American market along with an upcoming diesel-electric hybrid SUV model as well. The company enjoys a global reputation for bringing performance and productivity together in their tractors, helping them secure favorable perceptions of being an excellent company.Given its background in producing vehicles for sale mainly in India, Mahindra and Mahindra lacks exposure to the global market and faces a slew of barriers that raise the following three critical issues:Unfamiliarity to the US marketCarrying only a core competence in manufacturing tractorsStiff competition from hybrid vehicles such as Toyota, Ford or HondaIt is highly recommended that to tackle these issues, Mahindra and Mahindra should first consider further market research to understand the tastes and culture of the US consumer. Concurrently, the company can test out their SUV in a brand new market such as Egypt or Brazil first in order to minimize the possible effects of failure in a huge market such as USA. Failing in such a lucrative market may even cause damage to the sales of their existing tractors in this region.Moving forward, the company should enter into discussion with Ford Motor Company in USA to bring their new hybrid SUV model to the North American market through a possible joint venture. This would build on their previous relationship with Ford as both companies worked together to launch car models in India already.Finally, to remove their image as a tractor company, Mahindra and Mahindra will have to engage in heavy advertising and promotion to build their new brand in the US market, perhaps harping on their new diesel-electric hybrid technology which truly provides a cheap solution for the price sensitive consumer in USA.Introduction - The Company and BackgroundThe Mahindra Group (Mahindra and Mahindra) has become a very established auto manufacturer mainly dealing with the utility vehicle market segment in India. The company is involved in producing Sport Utility Vehicles (SUVs), Utility Vehicles (UVs), pickup trucks, tractors and three-wheelers for the dynamic Indian market. Having been in this south-east Asian market for over 60 years, and being renown for its Jeep in India, the Mahindra Group has truly branded itself as an automaker known for making general purpose utility vehicles.What is interesting about this company is that it has grown into a conglomerate that services many other industries such as Trade and Financial Services, Information Technology, and Infrastructure Development. Mahindra and Mahindra has formed strategic alliances with companies such as Renault SA and Nissan USA. Furthermore, to follow its global growth strategy, the company has achieved strong acquisitions of manufacturing...

Find Another Essay On Marketing Case - Mahindra and Mahindra entering US Market

Russian Standard Vodka: Strategies for global branding and expansion into the US Market.

2573 words - 10 pages , the premium positioning of Russian Standard is the key of its success. With a keen marketing campaign, focusing on its premium quality even in Russia would attract more consumers. Indeed, Stolichnaya, the number 1 standard quality brand in Russia, positioned itself as a premium brand in the US, and owns 13.9% of its market segment. In order to compete with the other brands, Russian Standard could develop a partnership with a liquor producer in

Identify the methods use to market this new service in relation to market segmentations, targeting, positioning and marketing mix.

3650 words - 15 pages during the early identification of alternative ferry routes. Travel forecasts were used to assist in the selection of the preferred alternative.3.0 MARKET SEGMENTATION We all understand that customers are not all alike. This provides a challenge for the development and marketing of profitable services. Not every offering will be right for every customer, nor will every customer be equally responsive to our efforts.Segmentation is an informed means

Aer Lingus: Buying behaviour and target marketing, The extended service marketing mix. Creating a competitive advantage - Market research

924 words - 4 pages "marketing mix" to address these needs and wants. The organisation has extensively researched and analysed this market segment through "Programme for a Better Airline". The extent to which the airline as built up an understanding is reflected in the impressive results and business growth that the organisation has experienced. It seems as though they have "hit the target" with their market analysis and marketing mix.They have successfully positioned

Mutual Fund Performance in Bull and Bear Market: The Case of Pakistani Mutual Fund

2205 words - 9 pages Chapter 2 Overview of the Mutual Funds in Pakistan 2.1 History of Mutual Fund There are main two types of mutual funds are available open end and closed end funds for the Pakistani investors. Close End mutual funds are traded in stock exchange, directly every investor can buy or sell these funds in the stock market. Prices of these funds are determined on the basis of demand and supply of the shares rather than net assets value in case of

Currency and Interest Rate Swap: A Case Study of the Australian Foreign Exchange Market

3038 words - 12 pages coming up as a result their outstanding amount of the swaps in the market (Price and Henderson, 2009). The growth of the swaps in the market, we find that there has also been an increment in the marketing of the long-term forward currency contracts; this includes other major currencies found in the international market. Therefore this paper will look at the importance of legal tender and interest rate swap in the determination of the long term

Mutual Fund Performance in Bull and Bear Market: The Case of Pakistani Mutual Fund

3254 words - 13 pages ) -0.07*** (1.686) 0.68 Note: The values below the coefficient in the parenthesis are t-value. The * indicates significance at 1%, ** cognizance at 5% and *** at 10% respectively. In the estimation of Fama and French there are 5 mutual funds have positive alpha in the bull market condition with the highest 0.04 of AFF while remaining twenty three mutual funds gain negative alpha, with the lowest result of -0.04 of MIF and UIF fund. In the case of

Mutual Fund Performance in Bull and Bear Market: The Case of Pakistani Mutual Fund

1090 words - 4 pages McDonald., J. G. (1974) ‘Objectives and Performance of Mutual Funds, 1960-1969’, The Journal of Financial and Quantitative Analysis, 9(3), pp. 311- 333 Otten, R and Bams, D (no (2000), ‘European mutual fund performance’, Published in European Financial Management, 8(1), pp 75-101 Özlale Ümit and Iker Serkan Ømis, (2008), ‘Assessing Selectivity and Market Timing Performance of Mutual Funds for an Emerging Market The Case of Turkey

International Management III Case 7: Softbank Corporation: Internet and Web-Related Acquisitions, Market Expansion and Global Strategy in 2001/2002

1161 words - 5 pages not recover its investment expenses, and that this will impact significantly on performance.Question 2: Analyse and evaluated Softbank's market niche in the internet and E-commerce industry?Most companies, whether big or small, direct their marketing to select niche audiences. Even the country's largest manufacturers target carefully pinpointed market segments to maximize the effectiveness of their programs and often tackle different niches for

Integrated Marketing Campaign Principles and Practices Case Study: Ballet (Performing Arts company)

1945 words - 8 pages databases for Friends of HKB, people who have signed up for the e-newsletter on HKB's website and audience who completed a performance survey. HKB has been using the databases only for e-newsletters as well as to announce the one-a-year Hong Kong Dance Awards.Optimizing the database of the completed performance surveys, HKB should further explore marketing activities for smaller market segment within the Ballet Enthusiasts and Arts Lovers. By doing so, the feeling of exclusiveness and elitist will be enhanced among the Ballet Enthusiasts. Also, enriching database marketing will build loyalty among the Arts Lovers.

This piece of work is a market research into Mcdonalds and its current situation in terms of sales, problems and marketing issues.

3039 words - 12 pages sales in Europe, the company's second-biggest market, fell 0.9 percent. (Copyright 2003, Reuters News Service).Our aim therefore is to approach the management problems from a marketing research perspective. We have therefore defined the marketing research problems as seen below under objectives.3.0Objectives·To measure consumer perception and attitudes towards the brand.·To find out the reasons for the declining sales. Whether it is

The Pay-By-Phone System Marketing research,come up with a product and a market research on it to see if it should go on the market. Executive Summary Objective & Methodology Detailed Findings...

3118 words - 12 pages relevant the attitude and adoption of mobile-only payments at vending machines by demographics.First of all, the majority of the target market purchases from a vending machine once a month, while the second highest is once a week. 85% of the respondents are most likely to be caught without change, and when they do 28% of them don't buy at all, while the rest asks a friend for a change. Additionally, 86% of the respondents who have a credit card

Similar Essays

Marketing Plan For A Gaming Company Entering A New Market

1969 words - 8 pages Executive Summary:The following marketing plan forms the basis for the introduction of a new chain of games by Indiatimes. The analysis allows up to outline the best strategies to follow for the achievement of the company's strategic goals. India games content will be marketed as a unique platform while striving to reinforce the company's status as the leader in innovation and successful product launches. The marketing strategies will enable to

Motorola Marketing Strategy Analysis Of Motorola With Introduction, Situation Analysis, Swot Analysis, Problem Analysis With Entering Bottom Of Pyramid Market.

2174 words - 9 pages Bottom Of Pyramid Case StudyIntroduction & Situational Analysis:Motorola, Inc. provides technologies, products, and services for mobile communications. It operates in three segments: Mobile Devices, Home and Networks Mobility, and Enterprise Mobility Solutions (Motorola.com 2008). The case study focus is of Motorola's mobile device technology, where it holds 2nd place after Nokia for world market share at 17.9% in mobile sales

Outsourcing And The Us Labor Market

1684 words - 7 pages . "Outsourcing And The US Labour Market." World Economy 34.2 (2011): 192-222. Business Source Premier. Web. 6 Mar. 2014. . Bae, Sang Hoo, Chung Sik Yoo, and Joseph Sarkis. "Outsourcing With Quality Competition: Insights From A Three-Stage Game-Theoretic Model." International Journal Of Production

Brand Identity And Marketing Case Analysis

787 words - 4 pages Developing a successful company brand and marketing strategy is challenging. There are several key components when developing the strategy including the SMART (specific, measurable, attainable, relevant, and time-sensitive) tactic described by International association of business communication, (2013). After the review of the OfficeMax Case study, it was apparent that their strengths were in customer numbers during school season. Given this