Marketing Case Study Westminster College International Business Assignment

1019 words - 5 pages

Marketing Microwave Oven To New Market Segment Case Study
BUS 340 International Business

I. Brief Statement:
White Appliances is an international company that manufactures and markets appliance globally. White Appliances has a line of microwave ovens manufactured in the United States and Asia, exported to Europe and the U.S. Their primary markets are the U.S. and Europe; however White Appliances has also entered the Indian market and their primary buyers, within India, are high income consumers.
II. Central Issue:
White Appliances wants to have a well established market within India. As such the main issue here is that, at the moment they are not able to expand the market, due to the Indian population having little to no knowledge on the use of microwave ovens, the oven not fitting the dishes required to cook traditional Indian dishes, and being expensive.
III. Alternative (or Potential) Solutions with SWOT Analysis
Solution I: Introducing the Microwave oven through the use of organized cookery classes, cooking contests, and in-house demonstrations.
Strengths: One of the main problem is that Indian customers do not know how to utilize the microwave to its full capacity, thus with this solution customers will be more informed which could possibly increases demand for Microwaves. Secondly, indian consumers are hesitant to buy microwaves because due to its limited uses. However, with the use of organized cookery classes and cooking contests, people perception could change and that could lead to higher sales.
Weaknesses: First, White Appliances is making the assumption that people will be interested in the events and will take part in them, so it might not work because people might not take part in it. Furthermore, it could be very costly as the potential market is very large in India, and to be able to reach the whole potential market. So White Appliances might not be making a profit for few quarters, which would be detrimental to the long-term sustainability of the company.
Opportunities: If this marketing strategy is successful and is well established in the indian market sales will go up as demand increases. Also, the business can launch different types of products after being well established in the market which means people will recognize the brand. This will could also lead the business to be more competitive in the market.
Threat: There are already well established competitors in the market such as Samsung and LG which could make it even more difficult for White Appliances to get into the market.
Solution II: Setting up a call service where customers can get their questions about the microwave oven answered.
Strengths: This will allow customers from across India to access the resources of the solution without the need to have been taught how to use the device beforehand. In addition there are a large number of companies that could be partnered with in order to achieve this strategy in a short time. Finally, this is a...

Find Another Essay On Marketing case study - Westminster College International Business - Assignment

Avon Case Study- International marketing

3089 words - 12 pages importance in the firm's international activities. Furthermore, the company still has to improve specific aspects of its strategy if it wants to maintain its position on the American market and in its international activities.I. Avon's marketing strategy in the U.S.A.Since it's creation in 1886, Avon has gone through many changes in its marketing strategy. Throughout the years, Avon has tried to adjust its strategy in order to maintain/increase its

International Business: Microsoft Case Study

5278 words - 21 pages cultures, every business function managing a workforce, marketing output, purchasing supplies, dealing- with regulators, securing funds-is subject to potential cultural problems.An international company must be sensitive to these cultural differences in order to, predict and control its relationships and operations. Further, it should realize that its accustomed way of doing business may not be the only or best way. When doing business abroad, a company


2775 words - 11 pages INTERNATIONAL STRTEGYASSIGNMENT: Case study: WaitroseWord count: 2945Abstract:This assignment describes focus differentiation strategic models used at Waitrose organisation and its competitive industry. Waitrose environmental is analysed by internal and external factors. Different types of methods have been discussed in this assignment (e.g. PESTEL analysis, SWOT analysis).Introduction:Waitrose founded in 1904 by Wallace Waite, Arthur Rose and

International and Agri-business Case Study

3180 words - 13 pages International and Agri-business Case StudyAbstractThis case study focuses on the problem occurred in Chundu Group. The case provides specific false cause of large company without advanced management strategy. The article examines the start, development, mature, decline stage of the company. The research methodology is qualitative and inductive. First, we discuss the business environment and organisation of company Chundu. Second, we provide the

Softbank Corporation Case Study - International Business Management

2070 words - 8 pages The Softbank holding company controls over 600 internet and technology-related companies all over the world. It has become one of the largest distributors of software and technology-related products as well as a provider of internet based information. Softbank Group has its foot in many fields of business: IT-related distribution and E-commerce, Financial services, Publishing and marketing, Internet infrastructure, Technology service and

Titan Case Study- International business law

1944 words - 8 pages limit, the problem of bribery throughout the world.Scope of researchIn order to find a case that corresponded to a topic which was covered during the seminar, I started out by looking for articles which talked about corruption. When I came upon an article that seemed to cover international business law, the Titian case, I continued to search for related articles.Most of the articles mentioned the Foreign Corruption Practices Law of 1977, so it

Business Case Study - Singapore Airlines - College 2019 - Case Study

555 words - 3 pages Perrotta 2 Noel Perrotta April 4, 2018 Business Policy and Strategy Case Study #3 Singapore Airlines is clearly in a tough spot. Trying to figure out how air travel will be impacted just a week after 9/11 is a monumental task. It’s wise that they are concerned about their $100 million plan to upgrade seats into “spacebeds” in their premiere cabins. But I think that canceling this plan after they have already announced it would be a terrible

Case Study: Swatch And The Global Watch Industry International Business, Repositioning Strategies, Marketing, Management Issues, And Recommendations For Growth

1734 words - 7 pages similar demise in the early 1990's and successfully repositioned itself and became a major profit driver for the group. It achieved this by carefully selecting its marketing programs and drastically trimming its product line from 2,500 to 130. This strategy needs to be applied to Swatch, which focuses on the basic and middle-priced market. This is supported by the fact that the number of resellers dropped from 3,000 in the early 1990's to 1,200 in

Case study 1: Ethical Leadership - International Management - Assignment

3466 words - 14 pages hospitals. She should suggest the Board of Directors to include the managers of other departments in the meeting to take their views also before making the final decision. (Latiff, 2017) Case study 2: Social and Cultural Challenges Ques3. The benefits of the influence of social responsibility on Amway’s leadership Social responsibility is defined as the concept of doing business activities in an ethical and honest manner. As per the social

International Marketing Strategy: A TGI BUSINESS CASE FOR CAMEROON

2584 words - 10 pages advertising; attitudinal information across the spheres of media, health, holidays, food, drink and finance; data covering thousands of brands across several hundred product categories. All in all, TGI offers clients a very flexible, and ultimately indispensable, marketing research tool.The TGI Network is operated by KMR Group. Kantar Media Research Group (KMR Group) is an integrated international research, information and software group.TGI recently

international business marketing

2257 words - 10 pages very less risks and investments. 4. UK based Tesco in Korea This case focuses on the international business strategies adapted by UK based Tesco in the South Korean market and how it marked a niche for itself through its growth and expansion in the host country. Tesco grew as the second largest grocery chain in Korea. This business is the most successful and biggest overseas business for Tesco, launched in 1999 with 2 stores grew up and expanded

Similar Essays

Case Study On Sony: Battling The Economy Of Marketplace Mmu College Principles Of Marketing Assignment

1595 words - 7 pages Company Case Chapter 3. Sony: Battling the Marketing Environment’s “Perfect Storm” 18. What microenvironmental factors have affected Sony’s performance since 2000? A few years ago, the market leader of consumer electronics was monopolized by Sony Corporation. Every consumer had at least one of Sony devices. But today, the market changed, but Sony didn’t. Embracing their rigid conventional technologies culture, competitors undertook Sony with a

Dah Makan International Marketing Assignment

1750 words - 7 pages , Farm to Fork Sdn Bhd of Dah Makan is one of the successful SMEs in Malaysia. (dahmakan, 2017) Dah Makan is currently working on mobile distribution hubs with brick-and-mortar model in Malaysia. (Kandasivam, 2017) The target foreign market for Dah Makan is India. This essay is going to address the economic issues in India and providing implications and outcome of the economic issues on Dah Makan’s marketing strategies. The methodologies used

International Marketing Axiata Uniten Kshas Assignment

3107 words - 13 pages EXECUTIVE SUMMARY In this project, we choose Axiata as our company. This assignment goes into detail about the company, the new products and the marketing strategies to be implemented. These strategies are based on proper understanding of the marketing mix, cognitive marketing implementation and financial. SWOT analysis is executed to find the company’s weaknesses and threats as well as revealing the opportunities and strengths that the company

Marketing Brief Plan International Because I’m A Girl Campaign Global Marketing Assignment

2139 words - 9 pages,d.dGo (Accessed: 20 August 2016). 2. Keller, K.L. (2013) Strategic B. Available at: (Accessed: 20 August 2016). 3. Nations, U. (no date) International day of the girl child - 11 October. Available at: