Marketing Concept Of Ikea Brochure Sport Management Essay

835 words - 4 pages

Marketing Mix of IKEA analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the business & marketing strategies of IKEA.
Let us start the IKEA Marketing Mix:

IKEA is one of the leading global retail chains spread across the world. Products offered by IKEA cover a wide range and the offerings are in the company’s marketing mix. IKEA offerings can be broadly divided into outdoor furniture, baby and children’s products, eating, bathroom stage, desks, mirrors, beds and mattresses, chairs, cooking, clothes storage, decoration, leisure and safety products. Apart from this IKEA also keeps kitchen cabinets and appliances, lightning, small storage, sofas and armchairs, storage furniture, Swedish food, tables, textiles and rugs, tools and hardware, TV and media furniture and wireless charging. All these give an overview of all the products and goods which are available at IKEA stores.

Image: pixabay


IKEA competes with various global retail chains as well as local supermarkets. Low prices constitute the IKEA vision, business idea and concept. IKEA makes low cost furniture for household and offices. It focusses on cost control and efficient operational details. This allowed IKEA to lower its prices over the decade to 2010 during a period of global expansion. IKEA allows not only lower prices but also freebies at the IKEA restaurant form Monday to Saturday.


IKEA has got an excellent place and distribution strategy as a part of its marketing mix. Distribution is based on the following principles. IKEA has a global distribution network i.e. a large distribution network. It has huge volumes on manufacturing side and flat packages i.e. it is useful in increasing value to weight ratio. IKEA has over 25+ distribution centres and has business operations in more than 50 countries. Over 9,500 products are sold at IKEA. Procuring materials in proximity with supply chain to reduce transport costs and using more of ocean transport than road transports by building DCs in proximity to ports are some strategies adopted by IKEA. Products are transferred from suppliers to IKEA stores directly. This reduces handling costs, reduces transport and lowers the carbon footprint. Also. warehouses are attached to retail stores.


IKEA focuses a lot on its marketing activities. IKEA uses promotion tools like TV, print, online ads, billboards etc in its marketing mix. IKEA launched a UK-wide advertising campaign which was named home is the most important place and used signs like "Not for Sale" written on them as a part of the...

Find Another Essay On Marketing concept of IKEA brochure - sport management - essay

Managing service quality is the most important task facing managers of sport organizations (Sport management: theory & practice )

2731 words - 11 pages Sport management: theory & practiceManaging service quality is the most important task facing managers of sport organizationsAccording to Morris and Johnston (1987) the difference when dealing with managing services as opposed to manufacturing management is that the customer is in attendance at the actual production processes. Sport is considered to be a service, when talking about a sport game, a gym, a leisure activity, or even an event

College Athletics - Should Schools Pay Their Athletes? - Sport Management / Athletic Administration - Essay

2164 words - 9 pages 1 Student Athletes or Cash Cows? Student Athletes or Cash Cows? Lee Dioses Thomas College One of the biggest myths told today is the concept of student athletes. There is a healthy balance of being a student in college and playing a sport that the NCAA has not found yet. There has been research over the last decade that proves that lifetime fitness and living longer. Habits made in college are habits maintained for lifetimes so playing a sport

Pain Management. The Influence of Psychological Aspects in a Sport Injury Rehabilitation. by Rafael Cortez

1954 words - 8 pages injury. Journal Sports Medical Physiology & Fitness, 25,151-154.üEccleston, C. (2001) Role of psychology in pain management. British Journal of Anesthesia. 1, 144-154üHanson, S.J., McCullagh, P., Tonymon, P. (1992). The relationship of personality characteristics, life stress, and coping resources to athletic injury. Journal Sport Exercise Psychology, 14, 262-272.üHardy, C.J., Richman, J.M., Rosenfeld, L.B., (1991) The role of

essay of reward management

686 words - 3 pages aim of this essay is to critically evaluate existing reward management strategy in Strauss Cars, and to formulate new total reward strategy which will correspond to the main proposed changes to the company's strategy. To formulate total reward strategy, first we need to understand what will be included in it. So, total reward definition, according to Armstrong (2007), includes “all aspects of reward, namely base pay, contingent pay, employee

Topic: "Emotional Marketing: Necessity of today's Marketing Management"

869 words - 3 pages The purpose of this paper is to write an analysis of an article that discusses an aspect of marketing management. During my research I was attracted to an article by James Cooper Titled, 'Emotional Marketing as the Basis of Your Promotions'; after reading Coopers article I found Emotional Marketing to be interesting, but his article did not provide enough data to satisfy my interest in Emotional Marketing . So, rather than write about a single

The Management and Marketing Strategies of COSCO

3378 words - 14 pages market situations, honestly released the sales policies and related information, publicly released and promoted the honest marketing concept insisted on by the company, and accurately delivered information regarding its production scale, operability and management level without any exaggerations. By signing long-term strategic agreements and collaborating with partners, it fulfilled mutual benefits of both parties in fair competition and favorable

Marketing Analysis of GOD: A Local furniture and furnishings company in Hong Kong -Company Background -Situation Analysis -SWOT Analysis -Industy Analysis -Competitor Analysis(IKEA)

1576 words - 6 pages is creative, comfortable, and multifunctional. In order to surprise their customers, GOD constantly turns out new items on a weekly basis. Because the marketing strategy in GOD is so clear that make the company become one of the few furniture companies that can still make a profit, and even expand their business, in the time of economy downturn in HK these years.Situation Analysis: 1. SWOT Analysis:Internally, GOD has a management team with

The use of the marketing concept as guiding philosophy for an organisation

1740 words - 7 pages Marketing has become more important for the organization management in recent decades. Most successful companies carry out marketing-oriented strategy such as Coca-cola, Dell and P&G. With the development of the globalization, marketing is not an unfamiliar term to many Chinese companies. Shanghai GM, the largest joint-venture company in china, adopts the marketing concept as guiding philosophy to cope with the knee competition.Shanghai GM

The Concept of Efficiency with Respect to Process in Business Management

1067 words - 4 pages ) produce their goods. This essay will introduce and discuss the assembly line and industrial robots in developing countries. It will first discuss and describe assembly line and industrial robots with the present time, then suggest some possible solutions. Change process of production and assembling is a way to save the cost and time of product. It working like that goods of discrete parts moving from one workstation to next workstation at a

Robert Gray, essay regarding the concept of discovery - year 12 - Essay

1203 words - 5 pages Student number: 30730380 English Essay: Discovery The textual form has an inherent ability to to both affirm and challenge preconceived notions and inherent beliefs regarding the human experience, due to the incorporation of the notion of discovery. The poet Robert Gray and author Margret Atwood provide nuanced and meaningful commentary, effectively employing this concept as an inherent theme throughout their works, thus displaying a deep

Importance of customer value - Melbourne Marketing - Essay

2204 words - 9 pages The concept of marketing can be defined as “human activity directed at satisfying needs and wants through an exchange process” (Kotler, Shaw, FitzRoy, & Chandler, 1983). There are several different lenses to look at marketing through, none more notably than the marketing mix four P’s; Product, Place, Price, and Promotion. Defined by (Bag & Biswas, 2013), the four P’s are as follows: Product, is concerned with ‘all activities related to

Similar Essays

Marketing Concept In Practice At Ikea

4671 words - 19 pages today by practising the marketing concept. They placed the customer as their central focus and worked their strategies round them. IKEA has been doing this quite effectively for years now and a survey conducted by Interbrand ranked IKEA 44th of its list of 100 most valuable global brands. Hence, it can be concluded that IKEA quite effectively practises its 'marketing concept' on a global basis and uses minor modifications to adjust to their new

Marketing Management: Ikea, Asda Essay

1332 words - 5 pages inferring the product's quality from the “made in” label on it. For instance, countries like Germany or the Netherlands bear a positive image in the majority of the customers’ decisions. There are other countries, however, which do not enjoy the customers’ appreciation. Bibliography Kotler, P., & Keller, K. (2012). A Framework for Marketing Management (Fifth ed.). Harlow: Pearson Education Limited.

Global Marketing: An Analysis Of Ikea And Ashley Furniture Industries’ Marketing Activities

3490 words - 14 pages range, distribution system, history, management style and so on – all of which coincide functionally and permeate the formulation of strategy, product development, and organizational processes of the company. Indeed, IKEA relies heavily on Television and billboard advertising in its local marketing in Russia. Apart from highlighting the high quality and relatively low costs of its products in the advertisements, the company also seeks to attract

Marketing Analysis Of Excalibur, Restaurant Sport Bar Producer

1205 words - 5 pages MARKET ANALYSISExcalibur is faced with the exciting opportunity of being the first-mover in the restaurant sport bar market. The consistent popularity of female achievements, combined with the growing interest in female sports, has been proven to be a winning concept in other markets and will produce the same results in Atlanta.Market SegmentationWe see Excalibur as appealing to three major market segments. Fortunately, the long, late night