Marketing Defined Essay

713 words - 3 pages

Marketing can be a noun or a verb. Whether you see marketing as a noun or a verb depends on your perspective. This paper will define marketing from several sources, as well as give three examples of marketing as it relates to organizational success.Marketing is different things to different people. The authors of the Preemptinc website define marketing as "the means to make a communication about a product or service a purpose of which is to encourage recipients of the communication to purchase or use the product or service" ( Oxford English Dictionary defines marketing as, "The action or business of bringing or sending a product or commodity to market; (now chiefly, Business) the action, business, or process of promoting and selling a product, etc., including market research, advertising, and distribution" (Oxford English Dictionary, retrieved February 23, 2006). Our textbook, Marketing: An Introduction defines marketing as "marketing is building profitable customer relationships" (Armstrong & Kotler, 2005, pg 3).The common thread in the three marketing definitions is communication. Marketing is essential for an organization's success. Marketing as defined earlier is "building profitable customer relationships". Without a relationship with customers, a business is not needed. "The thing that drives everything is creating genuine value for customers," says founder Jeff Bezos. "Nothing happens without that." (Armstrong & Kotler, 2005, pg 4)."Too often novice marketers, even marketing veterans, make costly mistakes that result in poor performance of their marketing campaign. Common marketing mistakes can be avoided with adequate planning, attention to detail, and ongoing measurement and evaluation" ( example of an organization not having success with a marketing campaign is IBM. In 2001 IBM created a marketing campaign stressing IBM's commitment to the Linux operating system. To bring the campaign to the public, IBM used a gurella marketing campaign in San Francisco and Chicago. The campaign involved stenciling "Love, Peace, Linux" symbols onto the city streets but no reference to IBM. In the two cities, the marketing campaign was stopped but not before one individual was arrested. "In the zeal to appear cool, IBM gave itself a black eye. Guerilla marketing can be successful...

Find Another Essay On Marketing Defined

Marketing Mix - Describe the elements of the marketing mix. MKT/421

553 words - 2 pages the consumers. This paper will review marketing as defined in this weeks reading.MarketingMarketing concentrates primarily on the consumers. After determining, the consumer's needs and wants for a product, the marketing department or firm must then create a marketing strategy that will educate the consumer of a particular product. Then the marketing process becomes an ongoing cycle.Marketing includes planning, organizing, directing, and

Marketing Strategy Implementation in Higher Education

946 words - 4 pages offered. Furthermore, the term “marketing” in the context of marketing programs was not defined. Were the researchers and their subjects referring to traditional advertising, for example, or to sales efforts (business to business or direct student enrollment), which are sometimes grouped with marketing? If the former were the case, how would a lack of buy in on the part of the advertising developer affect the success of the campaign? In light of

Marketing Research

925 words - 4 pages defined their marketing research and has different types of marketing research techniques it uses. Furthermore, there are other types of H&R Block’s marketing research techniques that would be beneficial to if they were implemented correctly. Definition of Marketing Research Marketing research can be defined as the “planning, collection, and analysis of data relevant to marketing decision making and the communication of the results of this

Strategic Marketing Process

1085 words - 4 pages Strategic Marketing Process The purpose of this paper is to briefly explore the strategic marketing process, specifically the key phases of planning, implementation, and control. In addition, the application of mixed marketing to create a market segments as well as customer loyalty is equally explored. Several relevant scholarly sources were identified to provide research and information about the strategic marketing process and its

Green Marketing

1322 words - 5 pages . The proceedings of this workshop resulted in one of the first books on green marketing entitled "Ecological Marketing". Since that time a number of other books on the topic have been published.The AMA workshop attempted to bring together academics, practitioners, and public policy makers to examine marketing's impact on the natural environment. At this workshop, ecological marketing was defined as:"The study of the positive and negative aspects of


1025 words - 4 pages products and services to sell to companies but without a plan or process to deliver them I can not make any sales. So, my definition of marketing is a process or activity establishing how to get a product or service to a consumer to generate sales and income.In an article written by K. Carpenter for Circui Tree, reference was given to the definition of marketing offered by the American marketing Association (AMA). The AMA defined marketing as "an

Should the American Marketing Association's definition of marketing be updated?

927 words - 4 pages best reflects marketing in today's environment. Through looking at the 1935 and 1985 AMA's definitions plus the 2004 article definition it is clear that they are not suitable for today's time.The American Marketing Association (1935), first defined 'marketing as the performance of business activities that direct the flow of goods and services from producers to consumers' (Darroch, Miles, Jardine, Cooke 2004 pg. 31). This first official definition

Defining Marketing Paper

923 words - 4 pages the key terms in the definition will show that marketing's main focal point is to identify and satisfy customers in a way that helps build a solid and, hopefully, sustained relationship that encourages customers to continue doing business with the marketer.According to the American Marketing Association marketing is defined as: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging

Defining Marketing Paper

585 words - 2 pages Marketing can be defined in many different ways; however it generally has the same roundabout meaning and evolves with the changing ways of business. I for one, define marketing as the decisions and actions taken to get your business name and what you do, or your product out to your target audience. The American Marketing Association released their new definition of marketing in August of 2004 as, "marketing is an organizational function and a

text peper

743 words - 3 pages marketing conceptThe marketing holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do.The marketing concept starts with a well defined market, focuses on customer needs and integrates all the marketing activities that affect customers.This concept is consumer-oriented, market-driven, value-driven, integrated


743 words - 3 pages marketing conceptThe marketing holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do.The marketing concept starts with a well defined market, focuses on customer needs and integrates all the marketing activities that affect customers.This concept is consumer-oriented, market-driven, value-driven, integrated

Similar Essays

E Marketing Essay

556 words - 3 pages business activities like retail shopping, investing and banking among others. Thus, it can be defined as economic transactions that are conducted over electronic means including computer systems and the internet. (Manuela & Varajao, 2011) Mobile commerce involves economic transactions that are conducted through the internet by use of wireless hand-held devices like mobile phones. (Strauss & Frost, 2013) 2. E-marketing strategy and its operation

Peanut Butter. Essay

6836 words - 27 pages be classified as follows:1900-1910Period of Discovery. Initial teachers of marketing sought facts about the distributive trades. Theory was borrowed form economics relating to distribution, world trade, and commodity markets. The conception of marketing occurred and a name was given to it.1910-1920Period of Conceptualization. Many marketing concepts were initially developed. Concepts were classified, and terms were defined.1920-1930Period of

Defining Marketing Paper

1097 words - 4 pages . 17).According to the American Marketing Association, marketing is defined as "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (American Marketing Association, n.d.). The American Heritage Dictionary defines marketing as "the commercial functions involved in transferring goods from

Marketing. Essay

2269 words - 9 pages marketing and that when undertaking the more defined tasks of market opportunity appraisal, market segmentation/target marketing, or marketing planning, they do indeed proceed through an analysis-strategy-programs process. So, is it here where there is common ground: in how marketing is defined and in the marketing process to be deployed? Is this how marketing should be explained: a common set of goals actioned through a process of marketing analysis