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Marketing Discipline Constantly Changing Essay

2454 words - 10 pages

Introduction
The marketing discipline is moving at breakneck speed right now. New channels are added daily, new techniques are changing daily responsibilities, and new strategies are changing the way marketers think. With so many changes flying at the modern marketer
There is a continuous change in the marketing world. Daily new channels are getting added which makes the marketer to think in hundred different directions. There have been changes in the consumer’s tastes and the method of interaction over a period of time. But fortunately no matter how much the discipline changes, there is one thing that remains constant: the way the consumers think.
No matter how fast our society has been changing, but humans have always followed a consistent and even predictable pattern of behaviors throughout. The humans even do not realize but they tend to follow certain behaviors that are guided by a set of psychological principles that affect their behavior.
The amount of emphasis put on leads these days is also staggering. Sales is constantly demanding more, marketers are always trying new ways to find them, and a large part of marketing success is tied to the number of leads generated.
White Paper
This quest for more leads is what drives companies to implement exciting new technology like marketing automation: to capitalize on lead nurturing, streamline processes with lead scoring and grading, and utilize advanced reporting to perfect their marketing campaigns. There is however, another change marketers can make to generate results that isn’t tied to technology at all: understanding the psychology of conversions.
The decision making process follows a relatively predictable pattern, with triggers that influence and guide consumer behavior. Understanding these triggers can change the way consumers perceive your marketing and can make your conversion points irresistible to your audience.
Being a marketer, learning a little about these psychological principles can add a powerful dynamics to our marketing. We can by leveraging the power of human behavior, be more effective at getting consumers’ attention, holding their interest, and ultimately convert the deals. The same principles could also work for closing a sale or influencing a purchasing decision as well.
These principles can also be applied to a number of marketing activities, from pricing our product to our content conversions.
The objective of this white paper is to study how psychology of consumers can bring a change in the betterment of the conversion ratio.
There are certain indicators on which our study will deal into, and those five different psychological principles in detail. We will learn why these principles have such an impact on our decision making.
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Loss Aversion
“The desire to avoid loss”
Customers usually are terrified of the loss so be it hunter-gatherer, be it just predisposed to value resources, or be it IT infrastructure of their company, customers will try their best to...

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