This website uses cookies to ensure you have the best experience. Learn more

Marketing Exam Essay

877 words - 4 pages

1: Fill in your name and student number on both pages, just click to the right off Name and Student number.
2: Fill in your answers by clicking into the required fields, just click below the question.
3: Save your answers in PDF-file format. Name it: "Your Name Student Number".
4: Submit your assigment online before the deadline as instructed by mail.
Define the central problem in the case (max 1050 characters with spaces,about 150 words)
This case deals with the service marketing. Mr. Smith and Mr. Jones made their solicitor firm successful in Stroud over the last six years by building their client base through a personal approach and breaking down the stuffy image of the ...view middle of the document...

Service encounter is the interaction between the costumer, client in this case, and the service producer. This means that Mr. Johnsons has a service encounter when he meets with Mr. Smith but also when he meets the receptionist. The service encounter in the company is therefore not consistent if we take a look at how Mr. Johnson’s encounter with the receptionist and Mr. Smith is described. It can therefore be useful to look at the molecular model which shows the different elements of the service that a company provides to see in which parts Smith and Jones can better their service so they provide the desired service.
What alternative actions can the company take to counter the problem?(max 1050 characters with
spaces, about 150 words)
1. What must Smith and Jones deal with the difference between receptionist and Mr. Smith
According to the molecular model is there a need for consistency in the service delivery because a change in one element can affect the whole experience of the service. This means that there needs to be a consistency in the service provided in the different elements, which embraces Mr. Smith and Jones approach, from the first encounter with the receptionist to the end of the process. To make sure that the provided service follows the firm’s approach is it essential that all of the employees knows it, this can be done through the employee manual.
It seems like there is a hierarchy between the employees, the receptionist is typing while some of the...

Find Another Essay On Marketing Exam

DECA Executive Application - Application Essay

758 words - 4 pages vision of success. 4) If you could change something about DECA at North Park S.S., what would it be and how would you change it? DECA at North Park S.S. is already managed very well, although there are a couple of things which can be changed. This year, I was trained in groups and each week, we did one marketing exam for practice. The issue was, not everyone in the group was writing a marketing cluster exam at the provincial competition

Marketing Management Essay

1097 words - 4 pages manager may also oversee a team of junior marketing professionals. The average salary per year of a marketing manager is of about $85,000; while the lowest paid managers are about $60,000 per year and the highest of about $150,000 per year An individual can indeed take the exam without the study notes and may have a chance at doing well, but there is an increase in probability of not doing well. In comparison, a startup that does not do the

GED Testing 1

2085 words - 9 pages credential does not help students compete in the workforce, is it no longer a valuable alternative? In 2014 the GED Testing Service rolled out a revision, like they had in previous years, which is supposed to be a better assessment for students college and career readiness. Will the 2014 GED Test revisions add rigor for learners and credibility to the perception of the exam as an alternative to the traditional diploma track or has the new model

Career in Accounting

1242 words - 5 pages depends on which state he or she is trying to become an Certified Public Accountant in. In the State of New York, he or she needs one hundred fifty credit hours completed which comes out to be fives years of education (“Initial License,” 2011). The first four years you will be acquiring a Bachelor of Science In Accounting. At the University of Albany, this will teach you all about financial accounting, managerial accounting, marketing, taxation, and

Nielaus case

3756 words - 15 pages AP Degree in Marketing and Management2nd internal-written4.December.2013 at 8:30- 6.December.2013 at 8:30Mec Z12eNumber of characters (incl. Spaces 22.551)______________________________________OutlineIn the following rows I struggled to provide relevant information and solutions for Nielaus 290.In the followings I set up in my mind more like a plan. I tried therefore to look at Nielaus 290 through a 'pyramid'. The 'pyramid' of BCG Matrix


2432 words - 10 pages implement and supervise a customer services operation using a quality approach (01UE) Contribution of the Course in the Program Course position This 45-hour course is given in the fifth semester in Business Management Program (410.D0). In includes 30 hours of theory and 15 hours of practical exercises. To these are added 30 hours of homework. The prerequisite for this course are: Marketing (410-CH3-AS) and Marketing Research (410-DB4-AS). The skills


3569 words - 14 pages Entering Foreign Markets and Strategic Alliances [T] Chapter 9 [C] Group 3 Case: Vietnam: Market Entry Decisions March 3 [R] Ohmae, "The Global Logic of Strategic Alliances" [C] Group 4 Case: Milkpak Limited - International Joint Venture March 5 Mid-Term Exam I March 10 & 12 Spring Break III. MARKETING MIX

Credit By Exam

1176 words - 5 pages I was homeschooled from K - 12. Many homeschoolers want to take AP exams in high school. We already know this stuff. We learned it while we were reclining on our beds in our PJs past noon. Why not get credit for it? AP exams are the most well known credit by exam option. But there are other options for homeschoolers (and all you other people too). Besides AP (Advanced Placement) There are is also CLEP (College Level Examination Program) and

Teaching skills. Evaluating the students 1567 words in length. submited for my final teaching assignment

1518 words - 6 pages daily basis.·Discussions.·Question and answers.·Assessment of student progress by: watching Demonstrations, role-play and asking questions (continues ongoing formalities evaluation) We use a Trainer check list to evaluate this·Demonstrations to see if they have learnt the information.·At the end of the course all students have both a theory and a practical final exam (copy of record of assessment attached) Two

The Use of Promotion Strategy

865 words - 3 pages Promotion Strategy: The effective use of all the tools of marketing mix help a company to create, communicate and deliver value to potential customers. Promotion the fourth element of the marketing mix is generally divided into five differential tools, all of which contribute to the achievement of marketing objectives. These are: 1. Advertising: paid for space, time or material that promotes any company’s product or service. 2. Sales Promotion

Cover Letter for Technology Company - New York Uni - Cover Letter for Technology Company

513 words - 3 pages current investments, investment effectiveness; Further, working in close relation and collaboration with the marketing team, other departments and collaborators bring out other responsibilities: · Customer facing with marketing officer together to understand clients’ needs; · Discussing the economic indicators of sectors and financial results with shareholders and financial managers of the company; eventually to discover if clients have enough power to

Similar Essays

Exam Study Notes For Marketing Essay

1474 words - 6 pages Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.Marketing Management Philosophies.* The production Concept: The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency.* The product Concept

True Marijuana Essay

538 words - 3 pages one or more of each economic system countries that uses each of the economic system. Establishing a business Entrepreneurship Leadership Reasons for stating a business Understanding the definition, concept and role of the entrepreneur. Definition, types and qualities of a leader Advantages of owning a business NB. Students will also be brief on the production, marketing and other aspects of effective business management. Note taking

Quar.Com Analysis Report

953 words - 4 pages it to the promotional mix and marketing activities as examples. 2. Brand naming strategy - identify the brand name type Brand name process - developing a brand name. 3. Imagine you are asked to develop a new brand name - follow the brand process steps to develop a new brand name (develop a small presentation that shows this process and introduces the new brand name, max. 5 PPT slides, Prezi). Debrief and 5 presentations. Brand naming process 3

Entrepreneur Case Study Turner Test Prep Co

1948 words - 8 pages course at $1,000 per student, she felt that she was providing her students with more of an advantage and better preparation than any of the NTC options. She also offered a guarantee, allowing students to repeat the course if they did not pass the exam.Jessica had taken a year to develop the materials and create a marketing plan for her company. She decided to place ads in Bay area business schools to attract students contemplating taking the exam