This website uses cookies to ensure you have the best experience. Learn more

Marketing Management At Toyota Essay

8951 words - 36 pages

Toyota Motor CorporationMARKETING MANAGEMENT OF TOYOTAToyota's Major Car modelsToyota Prius Toyota Highlander Hybrid Toyota YarisToyota Corolla Toyota Lexus LX 570 Toyota AvensisToyota Camry Solara Toyota IQ Toyota AurisTABLE OF CONTENTSContentsIntroduction ........................................................................................................... 4Background/History ...............................................................................................4Current Market Position .........................................................................................6Vision .....................................................................................................................7Section 1The organization orientation ..................................................................................8SWOT Analysis ......................................................................................................9Financial ................................................................................................................10Section 2The competitive advantage of the organization......................................................12Section 3The Impact, Positive and Negative, of the Organisation's Marketing Mix......Product.....................................................................................................................14Price .........................................................................................................................16Promotion .................................................................................................................21Place ........................................................................................................................25Section 4Marketing Success ..................................................................................................28Negative Impact of Marketing ..................................................................................30Route Map to Success.............................................................................................31APPENDISESPricing Strategies Matrix ................................................................PRICE-QUALITY MATRIX .................................................................REFERENCES: ...............................................................................................INTRODUCTIONBACKGROUND/HISTORYToyota Motor Corporation was founded by Mr.Kiichiro toyoda in 1935 in Japan. The first vehicle launched by Toyota Motor Corporation was A1 prototype passenger car. Toyota Motor Sales, United States of America was established in 1957. Toyota started its business in United Kingdom in 1965 by launching Corona. In 1967, Pride & Clarke who were Toyota's sole UK importer became Toyota GB. The same year Toyota's famous 150bhp two-seater coupe, the 2000GT appeared on screen in the Bond flick, You Only Live Twice which made Toyota even...

Find Another Essay On Marketing Management at Toyota

Changing the rules of the game

2832 words - 11 pages ;s look at how Toyota dealt with these issues in Europe. The possibility of profitable growth − Don't be afraid of change − Don't be satisfied with status quo Between 2001 and 2005, Toyota's global sales increased from 5.5 million units to 8 million units. Within the industry, Toyota had an excellent balance of cost-effectiveness and quality. Although recent recalls may have effected

Toyota's Objectives in Global Automotive Industry

1200 words - 5 pages the efforts to promote globalization and develop human resources. The Toyota Way is a comprehensive summary of its unique management and manufacturing philosophy since the company's founding in 1937.*Raising Production Capacity WorldwideToyota, like other manufacturers, recognized that high volume production runs would reduce unit costs and exports at the same time as generating duty rebates in certain countries. This would enable them to

toyota

1228 words - 5 pages cars, Lincoln and Cadillac were very successful The frst Lexus, fnally appeared in 1989. It was an immediate hit thanks to its high levels of quality and reliability, and a lower cost than the competitors. Scion and Daihatsu are another brands of Toyota Upon entering the 21st century, demand in Japan for new cars started to fall. In contrast, demand in the U.S. market remained at historically high levels, and China and India demand was growing. It

Toyota's History

1512 words - 6 pages popular minivan 'Toyota Sienna' is supposed to join the hybrid lineup. By 2030 Toyota plans to have its entire linup of cars, trucks, and SUVs to have a Hybrid Synergy Drive option. The Lexus brand also has their own hybrid linup as well. The Lexus is apart of Toyota's luxury vehicles.OrganizingInitially the role of management in Toyota was to be the most technically competent in engineering. They grew their leaders from current employees who

Toyota Motor Credit Corporation

2811 words - 11 pages themselves. Furthermore, the cost of production and raw materials continue to rise, the cost of crude oil increases, and all companies are faced with the increased cost of overhead. These factors, in conjunction with the downturn in the nation’s economy over the past several years, have forced many families to own just one automobile, if any at all. The relationship between management and labor at Toyota is cordial. Employees are treated well

Comparison of Supply Chain Management Practices

5906 words - 24 pages This report provides a comparison of the supply chain management practices of Wal-Mart and Toyota. Comparison was done after researching, examining, and analysing each company’s supply chain management practices, in relation to each company’s values and philosophy. Comparison was done in five sections, by examining strategic alliances, procurement and outsourcing, challenges and risks, sustainable strategies, and efficient supply chains in

PR Campaign

5138 words - 21 pages to be dependent upon electricity.Executive SummaryBy focusing on Toyota's strengths, its existing and potential customers, and the underlying values its customers need, Toyota has forecast an increase in sales by more than 300,000 vehicles per year, and this is in the sale of hybrids alone. This will enable Toyota to improve the gross margin on sales, cash management, and working capital. Toyota's public relations and marketing plan will lead the

Strategic Analysis of Toyota

2584 words - 10 pages towards young adults. By 2005 Toyota was ranked eighth on Forbes 2000 list and was number one in global automobile sales for the first quarter of 2008.The Toyota Motor Company received its first Japanese Quality Control Award at the start of the 1980s. Toyota has long been recognized as an industry leader in manufacturing and production. Dr. Deming helped Toyota and other Japanese companies develop the vital management philosophy and practices that

Process Improvement

2234 words - 9 pages culture and Toyota's centralized decision-making structure made it difficult for U.S. based employees to offer ideas, suggestions for improvements, or to elevate critical problems to upper management in Japan. Toyota's upper management, in their minds, let the U.S. employees do what they do best, which is supposedly marketing and selling. The process used by Toyota to communicate foreign employees' ideas to upper management was heard, but not listened

Developing A Budget

984 words - 4 pages an organization's board of director's and management to provide reasonable assurance regarding the achievement and objectives in effectiveness and efficiency of operations. Therefore, establishing such effective internal controls is a multi-step process that requires the input of the board of directors and auditors.In regards to compliance control at Toyota their Corporate Ethics Committee, which is comprised of members from executive vice

Toyota Marketing Strategies

2021 words - 8 pages vehicle and attract the attention of children in the car. Top-level management and the designers of the vehicle should make these decisions. Distribution is fine; they just need to get more information out to the public so that people can make better choices when choosing a vehicle. Toyota’s marketing Department should handle this. The price change and addition of DVD entertainment systems should be enacted as soon as possible. Toyota should

Similar Essays

Four Functions Of Management: Defining The Four Functions Of Management And How They Relate To The Writers Experiences At Catalina Marketing

1265 words - 5 pages While the success of today's organizations depends on the innovation and drive of its workforce, there is no doubt management plays a very important part. In fact, having a properly educated, trained, mentored, and or experienced managerial staff can be the key between achieving success or failure. In this paper, the writer talks about his experiences with management at Catalina Marketing and points out the importance of having personnel in

Toyota Motor Corporation Essay

1004 words - 4 pages statement is to “Make things better. A philosophy of continuous improvement. Small steps added together to make a big difference. At work. At home. In the community. Even in the world at large. Make things better is what we all strive for. At Toyota, it’s how we approach everything we do. Seeking ways to make things better. In our products. In our services. In the lives of our customers. […] A better Vehicle. A better society. A better world

Toyota Company Profile Essay

1602 words - 7 pages Motors is a genuine risk; it utilizes power as its principle fuel yet can additionally run on gas, making it to some degree a half breed. TOYOTA Motor SWOT Analysis Internal factors Toyota motor Management Strength: Experienced and entrepreneurial administration and board. Weakness: Big size can make debilitated force structure. Offerings Strength: High caliber, Efficient, Environmentally benevolent, and dependable Exports Marketing Strength: Focus

Marketing Essay

1681 words - 7 pages profitability in the future.ReferencesAbout Toyota (2009). Company Website. Retrieved from http://www.toyota.com/about/our_valuesChen, H. & Green, R.D., (2009). Marketing Mix and Branding: Competitive Hypermarket strategies. International Journal of Management and Marketing Research, 2 (1), 17-34. Retrieved from http://www.britannica.com/bps/additionalcontent/18/37570111/MARKETING-MIX-AND-BRANDING-COMPETITIVE-HYPERMARKET-STRATEGIESKotler, P. & Keller