This website uses cookies to ensure you have the best experience. Learn more

Marketing Management Marketing Report Avon In Australia

3936 words - 16 pages

TABLE OF CONTENTSExecutive Summary 3Introduction and Background 4Marketing Environmental Analysis 5Situational Analysis 7Critical Analysis of Marketing Strategy 8Future Growth Opportunities 11Recommendations………………………………………………………………………………12Reference………………………………………………………………………………………..14Executive SummaryThis report strategically focuses on investigating and analysing Avon Australia's current marketing environment and strategy. The report provides an in-depth situational and marketing analysis on Avon's current marketing operations which weaknesses have been identified that have led to areas for improvement and future development and growth for the company.It has been determined that Avon competes with two very good competitors in Revlon and Loreal in the cosmetics marketplace in Australia. There are important differences between the business marketing strategies of these companies with Avon specifically focusing on a direct selling strategy that does not use retail distribution outlets to sell their products, compared to Revlon and Loreal who both have a wide range of distribution outlets that they use to sell products instead of a singular direct personally selling strategy that Avon practices.Avon's Sales Representatives are the lifeblood of the organisation and it has been determined that they change frequently as well as are undertrained to perform their jobs effectively. Avon's promotion is also limited to the extent that it only uses coupons, website and a product catalogue to promote its products. Also the Avon Website is simple and not interactive, thus it doesn't provide a two-way communication process or exchange, nor does it segment its products or information effectively compared to Revlon and Loreal. Avon's products and markets are less distinctive then it should be, with the company continuing to add and remove products from its product range, which entails an inconsistent marketing strategy.It has been determined that a market development strategy can be utilised to help grow and develop the company's existing products and market these to new markets e.g. female professional (working mothers) market that increase the customer base and acquire new customers for the company.In future, for Avon to keep pace with market changes and respond effectively to changing employee and customer needs the following recommendations are suggested: ongoing training and development for salespeople (educational, practical and competency based) program; develop better positioning and brand imaging of company; develop a...

Find Another Essay On Marketing Management Marketing Report Avon in Australia

Direct Marketing and Avon Beauty Products

1180 words - 5 pages reentering the work force. According to the “Direct selling Assosiation”, 1,230,000 women engaged in direct selling in 19924. The direct marketing allows building and maintaining a direct, one-to-one method relationship between a company and its customer, and users of its products or services. In the Avon case the “Avon girls” represent the company and creates a very good bond, connecting the seller and buyer together in a very trustful

Club Dark Marketing report

4086 words - 16 pages efficient marketing channel. SWOT analysis STRENTHS Quality products The club dark chocolate is very famous in Australia During last two years, the sales in Australia increase at an average of about 17.06%. Worldwide Company Technology-Has the potential to increase food production and to support sustainable agricultural practices. Good name in community WEAKNESSES Large number of competitors OPPORTUNITIES More low fat than other brands

Electronic Marketing Report

6502 words - 27 pages those tools. In order to make the best use of the technology, it is often important to know how certain technologies have evolved. With deepening complexity and diverse applications growing daily, the e-marketer and e-merchant nowadays are learning more about commerce characteristics and promise of the World Wide Web. However, the management of the electronic marketing needs to understand the factors that influence consumer behaviour on the

Marketing report on Amul

2226 words - 9 pages In the beginning, I would like to thank all the persons who helped me lots to complete this marketing report by providing their knowledge. First of all, I would like to thank my tutor Geoff who gave me chance to do this assignment and also gave me knowledge of all basic fundaments of marketing. I would also like to thank my friend professor Jayraj Pandya who helped me to choose this topic and also gave me all the details regarding this report

Basic Marketing project report

6857 words - 27 pages big hotel chains are not operating in budget hotel segment and the small local budget hotels are highly unorganized. Secondly, the backpacking culture which is very popular in developed countries[2] (Australia has 10% of total travelers as backpackers, New Zealand boasts of more than 4 million guest nights in backpacking properties with annual growth of 8%) is under nascent stages Project Report - End Term 5 in India. According to us, India has

Report 2 Marketing

1699 words - 7 pages existing and new entrants  Changing of currency and global conditions  Completion introducing new technology  New competitors entering with newer technology  Decrease in demand and availability of hardware  Change in preferences / customers change to better competitive rates  Decline in brand loyalty 4. Marketing objectives Financial Objectives / Growth and Productivity Goals  Increase

Coca Cola Marketing Report

1333 words - 5 pages Coca Cola's mission statement is broad and impressive, including, "To refresh the world", "To inspire moments of optimism", and "To create value and make a difference". These goals are a big part of the company's marketing campaign, which includes memorable slogans like “I’d like to buy the world a Coke”, “Have a Coke and a Smile”, and the most recent “Open Happiness”. All of these campaigns express a broad theme in order to connect with people

marketing individual report

2771 words - 12 pages 1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product Case round-shape, metallic silver on the clock-face, elegant and minimalist visible in the physical features of Piaget Altiplano. By using Piaget Altiplano watches, consumers are able to assume time and satisfy the self-esteem needs. Self-esteem needs is the ability on how humans want to be respected by the surroundings. (Rix 2007, 178). The Piaget Altiplano manufacturer gives some

Fully Marketing Report

3265 words - 13 pages Executive SummaryNow Malaysia BaoLiLai Company is in the process of diversifying. As the business development manager, I have done much marketing research for several months, I suggest our company will be engage in skin care industry, we will research and manufacture two kind of moisture creams to target high end and low end market. Why choice these? What positions our products should occupy? I can analyze from these aspects.In recent years

Suzuki Marketing Report

2963 words - 12 pages Standardisation. In keeping with its leadership position, Maruti supports safe driving and traffic management through mass media messages and a state-of-the art driving training and research institute that it manages for the Delhi Government.The company's service businesses including sale and purchase of pre owned cars (TrueValue), lease and fleet management service for corporates (N2N), Maruti Insurance and Maruti Finance are now fully operational

Report on Telstra Marketing Strategies

3129 words - 13 pages AbstractMarketing strategies are the main drives for promoting a company's products to increase its sales and to build its brand. With regards to competition, a company needs to strengthen their marketing strategies to stay competitive. With the intense competition in the telecommunication industry, marketing is an important element in Telstra to build its presence in the community. This report seeks to analyse Telstra's marketing strategies and

Similar Essays

Avon Marketing Analysis

1201 words - 5 pages orientation instead of product adaption. Today, they use customer, strategic marketing, and social marketing in their international strategy. Products are modified to meet customers’ need such as skin care products in Japan, while adding insect repellent to skin cream in Brazil. Avon also modified its distribution method, especially in China for the strategic marketing orientation. (Daniels, John. Radebaugh, Lee. Sullivan, Daniel. (2011). 2

Avon Marketing Channel Essay

927 words - 4 pages ;    US Cosmetics, Fragrance and Toiletries market size in the year 2000 was $32.5 billion and was expected to be $39.8 billion in 2005. The size of the global market was $140 million during the same period. Major competitors for Avon are: L,Oreal of France as the leader in the industry, Procter and Gamble, Estee Lauder, Intimate Brands and Alberto-Culver all from the USA. Marketing Channel Avon is very unique among its

Avon Case Study International Marketing

3089 words - 12 pages of door-to-door sales-ladies. Today, Avon remains the world's largest direct seller of cosmetic products with operations in 143 countries through 4.4 million independent sales representatives.Since its beginnings, the firm has evolved enormously due to the influence of various microenvironmental actors and macroenvironmental forces. Not only do these factors shape Avon's domestic marketing strategy, but these environments also have a great

Marketing 388 Assignment 1 Avon Ladies

1951 words - 8 pages Factors in Avon's microenvironment leading to shape its marketing strategies:The company's top management: In 1988 Avon's CEO James E. Preston introduced various changes and applied modifications to Avon's business structures which directly affected its marketing strategies. Andrea Jung who later became Avon's new CEO partnered with Mattel and made more changes such as the "Let's Talk" campaign and the alliance with Roche Consumer Health geared