This website uses cookies to ensure you have the best experience. Learn more

Marketing Mix Essay

1272 words - 5 pages

Abstract In this paper I will define what a good marketing mix requires and describe how a company uses this process to market their product. I have chosen Anytime Fitness as my company to do my paper on. Anytime Fitness is a unique style of fitness club that is in a very competitive market place. Their marketing mix focuses on all of the four P's to attract customers. They locate small neighborhood clubs close to where people live and work. They are a no frills workout center that offers weights and cardio equipment. This allows people with busy lifestyles to workout whenever they have time. Anytime Fitness also offers a very good pricing plan for individuals and families.Marketing MixEven with the economy that appears to be slowing down some business are still growing. With people wanting to lose weight and get in shape some fitness clubs are still expanding. The low cost approach that Anytime Fitness has may be a big reason for their continuing growth. With a good marketing mix Anytime Fitness is a fast growing business. They have tailor made their fitness clubs with the busy person in mind. Anytime Fitness offers small workout centers within three miles of most of their customer's homes or work. I will show in this paper what different type of marketing mix Anytime Fitness uses to be a leader in market.DefinitionA good marketing mix includes four main points. These are considered the four P's of marketing. Product is the first item; this can be an actual product or a service. Other things that are considered part of the product are the quality, style, and even packaging. The next item is price decision. This includes pricing strategy, suggested retail price, volume discounting and wholesale price. There could be other items included in pricing but not limited to seasonal and bundling pricing (The Marketing Mix, 2007).Place is the next of the items that make up a good marketing mix. This is also considered the distribution of the product or let's just says getting the product to the customer. This could be the location you plan to provide your service or product. Generally speaking distribution includes warehousing, distribution centers, order processing and transportation. The final stage of a good marketing mix is promotion. This stage includes promotional strategy, advertising, personal sales and sales promotions (The Marketing Mix, 2007).ProductThe term product refers to tangible, physical products as well as services (The Marketing Mix, 2007). I believe the product that Anytime Fitness offers is a great product which is a basic workout center. They have free weights, weight lifting machines and cardiovascular equipment. They also offer free unlimited tanning with most memberships. All the workout centers are open twenty-four hours a day, three hundred and sixty-five days a year. This is possible by allowing members in the gym when it is not staffed. This also helps to reduce the cost of operating the facilities as well. To allow this to...

Find Another Essay On Marketing Mix

Marketing Mix Essay

1387 words - 6 pages What does the phrase marketing mix mean? What is the purpose of the marketing mix? The marketing mix is a process most organizations use to bring a product or service to market. The four Ps is a good way to define the marketing mix tool. The four Ps or four elements of the marketing mix are product, place, price, and promotion, which are used to satisfy consumers’ needs and the objectives of the organization. After a target market is selected

Marketing Mix Essay

2919 words - 12 pages Marketing Mix Has today's dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. The marketing mix management paradigm has dominated marketing thought, research and practice since it was introduced almost 40 years ago. Today, this paradigm is beginning to lose its position. New approaches have been emerging in marketing research. The globalization of business and the

Marketing Mix

1531 words - 6 pages Running Header: MARKETING MIX PAPER PAGE \* MERGEFORMAT 1 MARKETING MIX PAPER PAGE \* MERGEFORMAT 2 Marketing MixDiane BeleauMKT/421Instructor: Ron Stirpe28 April 2014Marketing Mix - IntroductionA marketing strategy provides a big picture of what a company can do in a specific market. When creating a marketing strategy, a company must identify a target market and a related marketing mix."To find the best marketing strategy and mix, the

Marketing Mix

1773 words - 7 pages New products and new services offered by any company demand an overall marketing strategy to ensure the utmost success. A company's marketing plan should not stop there, however. The next step companies should take towards completing their marketing plan is to plan the details of the marketing mix. The marketing mix, or the 4 P's of marketing, are "the variables that marketing managers can control in order to best satisfy customers in the target

Marketing Mix

1224 words - 5 pages Walmart's Marketing Mix PAGE \* MERGEFORMAT 5 Running head: WALMART'S MARKETING MIXWalmart's Marketing MixUniversity of PhoenixWalmart's Marketing MixFour elements are integral factors in the marketing mix. These four elements, or otherwise known as the "four P's," of a marketing mix are product, place, price and promotion. This paper will discuss what the "four P's" of marketing entail. The paper will also discuss Walmart, a retail giant, and

Marketing Mix - 1496 words

1496 words - 6 pages As businesses and organizations strive to build a company "playbook" that satisfies the needs of the targeted customer's, an important element to consider in regard to accomplishing the goal is the marketing mix. A marketing mix is the controllable variables a company puts together to satisfy a targeted group (Perreault and McCarthy, 2005). A marketing mix can be used when a company is seeking to launch a new product or evaluating a current

Marketing Mix - 1503 words

1503 words - 6 pages According to Armstrong and Kotler (2005) "marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization" (p. 113). Several variables can be used to help aid in making the right decision when it comes to marketing. This paper will describe the various elements of the marketing mix by utilizing three sources. In addition, this paper will describe how each

Marketing Mix - 1177 words

1177 words - 5 pages Marketing is a vital part of any business and is an integral component of selling any product. Whether the business is a small mom and pop operation or a world leader, marketing is a part of the business. Because there are many ways to fulfill the needs of the customer, a straight-forward approach is to consider the four "Ps" of the marketing mix. This paper will examine the marketing mix and give examples of the marketing mix as it pertains to

Marketing Mix - 1261 words

1261 words - 5 pages IntroductionA marketing mix is the controllable variable the company puts together to satisfy a target group. ( Perreault, 2004) Marketing mix is also a concept that summarizes the basic elements of effective implementation of the fundamental variables of marketing. The strategy chosen by the organization is followed through to the customer. These fundamental elements are commonly referred to as the Four P's. Properly covering each of these

Marketing Mix - 1626 words

1626 words - 7 pages A marketing mix defines the marketing strategy a business plans to use in order to sell their products or services to consumers. The marketing mix is a combination of the four P’s of marketing, known as the product, place, promotion and price. By reducing the elements of the marketing mix into these four categories, management can manage the marketing plan more efficiently and develop an effective marketing strategy. No one element of the

Marketing Mix - 1348 words

1348 words - 5 pages The term marketing mix is defined as a set of marketing tools that the firm uses to pursue its marketing objectives in the target market. The marketing mix is an essential part of the formulation of a firm’s marketing strategy. It is important for an organization to have a good understanding of the marketing mix. Each element is important when developing a marketing plan. Traditionally, the marketing mix consisted of four broad categories of

Similar Essays

Marketing Mix Essay 1002 Words

1002 words - 4 pages Untitled Marketing and the management of marketing focus on the planning and strategies used by marketers in today's business world. Marketing strategies focus on the target audience and are directly related to what we call the Marketing Mix. The purpose of this paper is to define and describe what the elements of the marketing mix are. We will also examine what the impacts of marketing mix are on a selected organization

Marketing Mix Essay 1032 Words

1032 words - 4 pages Marketing Mix Marketing Mix Through the marketing strategy businesses are able to depict what customers they wish to supply. When the marketing strategy is classified the business then puts together a strategy plan. There are four sets of tools called the marketing mix that businesses use to implement the marketing strategy. The following tools are: product, place, price, and promotion. About the Organization In the

Marketing Mix Essay 909 Words

909 words - 4 pages Marketing and the management of marketing focus on the planning and strategies used by marketers in today's business world. Marketing strategies focus on the target audience and are directly related to what we call the Marketing Mix. The purpose of this paper is to define and describe what the elements of the marketing mix are. We will also examine what the impacts of marketing mix are on a selected organization.Marketing mix has been defined as

Marketing Mix Essay 936 Words

936 words - 4 pages Marketing Mix PAGE \* MERGEFORMAT 2 Marketing MixThrough the marketing strategy businesses are able to depict what customers they wish to supply. When the marketing strategy is classified the business then puts together a strategy plan. There are four sets of tools called the marketing mix that businesses use to implement the marketing strategy. The following tools are: product, place, price, and promotion.About the OrganizationIn the