Marketing Mix Paper

809 words - 3 pages

"In order to achieve your marketing objectives you need to have a strategy that includes different elements - the various parts of the marketing mix. Calling it, a mix reminds you to try to get the balance right between the different elements. It is easy to assume that one part of the mix is wrong, when in fact it is another." (Shelia Webber, 2005)The four Ps for marketing managers to use in satisfying customers in the target market are:•Product - an object or service that is produced or manufactured.•Place - represent the location where a product can be purchased.•Price - is the amount that a customer would pay for a product.•Promotion - is the communication that marketers use in the marketplace (i.e. Advertising, public relations, word of mouth and point of sale)."For more than 120 years, Avon has empowered women all over the world. Since 1886, Avon has been building bonds with women, offering them a dynamic earnings opportunity to achieve economic independence, accomplish their financial goals and transform their lives. As a top global brand and world leader in lipsticks, fragrances and anti-aging skincare, Avon continues to revolutionize the beauty industry by launching innovative, first-to-market products using Avon-patented technology. In addition, our growth vision includes expanding into new geographies, bringing our high-quality products and personalized service to more women. Throughout the years, Avon has always been a legacy, for brand name product, and the reputation to earn a responsible corporate pay. The founder, David H. McConnell, built this company on solid values and principles with a longstanding commitment to the highest standards of ethics and integrity. As a result, Avon has been consistently recognized as one of the most admired companies and one of the best companies to work for, with a highly diverse global workforce of nearly 40,000 employees." (Avon, 2007)The product is the heart and soul of any marketing program. If the product is good, the marketing program has a chance for success, but if the product is bad, no marketing program can make the product a winner. Product designing, developing, maintaining, and improving are all important aspect to be considered in your marketing mix. A company must always be on the lookout for new products, redesigning existing products, or killing existing ones. The goal must be to keep the customer seeing your product, as special, and to insure that they are champions for your product. The target customer's needs must be met. Naming the product, labeling and packaging all go into your...

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