Marketing Mix -- Place (Supply Chain)
Our company baby formula products will be both sold online and in-store. The retailer is most important sale outlet for our product. Partnering with major grocery and pharmacy companies in South East Asian countries is essential for company success in these countries. Besides that, our strategy is also to partner with private hospitals and doctors to promote our products. All products will be imported directly from Abbott USA.
South East Asia is an incredibly attractive region with rapidly growing markets and low-cost operations. The challenge is how to address fractured supply chains and the shortage of supply chain skills. Due to the significant costs involved in the transformation, our company need to assess the real benefits and ensure it will deliver against objectives. To ensure a successful transformation, knowledge and awareness of local culture and business landscapes is critical, with a long-term focus on developing local supply chain network and people capabilities.
Marketing Mix –Price
Our company is importing goods from the USA, so it is going to be happier when the US dollar is weaker (making the exchange rate higher). That way, when you get paid in another currency, let’s say Vietnamese Dongs, our company will have more US Dollar in its pocket to purchase additional inventory. Understanding the way cash is moved in the organization, through third parties, and with customers is the best chance of making the most out of currency conversions and retaining higher margins. There are...