This website uses cookies to ensure you have the best experience. Learn more

Marketing Phase I Exxon Mobil Essay

1720 words - 7 pages

Week 2 - Marketing Plan: Phase IIntroductionExxonMobil, a worldwide leader in the oil industry, must continuously seek out opportunities for new and better means of acquiring alternative fuel for its customers to remain a leading competitor. As un-renewable crude oil demands increase, sources are increasingly depleted and no longer a viable option as a source of energy. It is prudent for companies such as ExxonMobil prepare for the inevitable future.Biodiesel is a renewable source of energy. Comprised of organic materials and methanol or ethanol, it is a potential means of solving for the inevitable question consumers are facing worldwide, 'What do we do when we run out of gas?' It is crucial that ExxonMobil as a leader in the fuel industry seek out the true potential of biodiesel.Company Overview125 years ago, ExxonMobil was a regional marketer of kerosene in the United States and has grown to become the largest publicly traded petroleum and petrochemical company in the world, and has 80,786 employees ( The company explores and produces acreage in 36 countries, has production operations in 24 countries and manufactures an average of 4.2 million barrels of oil for sale a day ( Through ExxonMobil's research programs and initiatives, the company is continually exploring energy sources and technologies to grow the company and protect the environment.Defining the ProductBiodiesel is defined as "a clean burning alternative fuel, produced from domestic, renewable resources". It contains no petroleum, but can be blended at any level with petroleum diesel to create the biodiesel blend." (Chemicel Biotech Limited, 2005) This blend of fuel can be used in diesel type engines with slight or no adjustment. Biodiesel is very easy to utilize, its eco-friendly, non-hazardous, and absolutely free of fragrance. Biodiesel is produced through a procedure of transpiration where the separation of glycerin from fat or vegetable oil takes place. This reaction makes two products: biodiesel and glycerin.Today people look at the possibilities of manufacturing biodiesel as a new concept that will provide a cleaner environment as well as a more economical economy, as gas is linked to many other industries. (Alternative Energy, 2006).Marketing and SuccessThe marketing efforts for biofuels will need a strategy to educate the people of its pros and cons. The positive aspect of biofuels needs to be marketed with great energy to the target market and to define the key elements of biofuels to the consumer. ExxonMobil's marketing debut will be to build a long term business relationship with their customers. ExxonMobil must differentiate biodiesel from other fuels and establish a clear and viable alternative for our target markets. ExxonMobil will continue to produce high quality fuel, offer competitive price at the level of the conventional diesel fuel, and create strong distribution channels to ensure stability of production, emphasize key...

Find Another Essay On Marketing Phase I Exxon Mobil

Marketing Plan - Phase I Essay

1674 words - 7 pages question that has been long awaiting an answer; "What about us?" In the following analysis, there will be an overview of the company, a description of the product, an explanation of importance, a SWOTT analysis, followed by a marketing research approach. This will outline the corporate marketing plan for Vivid Sport.OverviewMary Kay Ash founded Mary Kay Inc. on September 13, 1963. The world head quarters are located in the Dallas suburb of Addison

Marketing Plan: Phase I Essay

1365 words - 5 pages Marketing Plan: Phase PAGE \* MERGEFORMAT 1 Running head: MARKETING PLAN: PHASE 1Marketing Plan: Phase 1MKT/421University of PhoenixMarketing Plan: Phase 1Ice cream is a famous frozen dessert that is usually made from milk and cream, which can be combined with different fruits and other ingredients to add flavor. But people now a day's are very health cautious. This is why at Breyers we are coming up with a new herbal and organic ice cream

Marketing Plan: Phase I

1428 words - 6 pages Marketing Plan PAGE \* MERGEFORMAT 2 Marketing Plan: Phase 1Zulema Buckner, James Lee, Arika MobleyLeslie Stacks, Michelle WalkerMKT 421University of PhoenixKen LeCourAugust 15, 2007Marketing Plan: Phase 1Satellite radio is the new emerging industry with just a pair of competitors, and XM Satellite Radio has established itself as the 800 pound gorilla of this fledging market. Nearly 4 out of 5 satellite radio listeners subscribe to XM Radio

Wal-mart/Marketing Plan Phase I

1934 words - 8 pages Marketing Plan: Phase IOne important aspect of marketing is the development of a sound marketing plan. A marketing plan summarizes what a marketer has learned about a particular marketplace and indicates how the organization plans to reach its marketing objectives (Kotler and Keller, 2006). The contents of the market plan may include an executive summary, situational analysis, a marketing strategy, financial projections, and implementation

Marketing plan Paper Phase I Cold Stone Creamery A new Flavor

1525 words - 6 pages Marketing is the key to a successful business and in today's economy every organization should have a marketing plan in place. The organization discussed in the following paper is Cold Stone Creamery, the paper will entail a brief overview of the organization, and a description of a new product that Cold Stone Creamery will introduce. Since marketing is so important there is an explanation of how marketing is important to the success of Cold

History of Exxon-Mobil Oil Company

530 words - 2 pages marketing giant and one of the best deal-cutting businesses of the late 20th century. Exxon was by far the more rigid of the two corporate cultures, being led by Lee Raymond to this point. Lucio A. Noto, the head of Mobil, was known for his charm and energy more than anything else, became the figurehead for the much more relaxed culture of Mobil.In general, the Mobil executives were serving under the Exxon executives, indicating the direction of the

Merger Analysis Paper

1173 words - 5 pages world's largest integrated oil company. Exxon Mobil engages in oil and gas exploration, production, supply, transportation, and marketing around the world. It has proved reserves of 21.2 billion barrels of oil equivalent. ExxonMobil's 45 refineries in 25 countries have a capacity of producing 6.3 million barrels per day. The company supplies refined products to 42,000 service stations in more than 100 countries that operate under the Exxon, Esso

Exxon Mobile/ Social Responsibility

1933 words - 8 pages Exxon MobilExxon Mobil is listed as one of the world's largest fortune 500 companies according to Fortune Magazine, 2006. Because of its size, I became interested in this company for my research paper on corporate social responsibility.Exxon Mobile has a rich history that dates back to 1859. It all started when two individuals drilled an oil well in Pennsylvania. In 1870, Rockefeller and his associates formed the Standard Oil Company. Many

Marketing Plan: Phase III Paper

1617 words - 6 pages offerings. In Today's market, companies cannot succeed without a positioning strategy.Product differentiation goes beyond the positioning strategy that explains in detail the characteristics of each entity. For Exxon Mobil, differentiation is a crucial decision for an integral part of their marketing strategy. Exxon Mobil promotes their bio diesel fuel by stating that they use local resources such as vegetables and soy. This allows Exxon Mobil to

Natural Gas Production: Shale Gas

842 words - 4 pages replacement of Exxon Mobil reached 115%. The ability for major oil companies to achieve an RRR greater than 100% is a good indicator of the company's long-term health and also for its ability to grow its operations. Therefore, a 115% ratio means the current production can grow in the future and that the production is more than sustainable. Now the question is: will we run out of oil? I am sure that we are far from that assumption and that oil is just

Employees Have More Control

1597 words - 6 pages the situation of the workplace by recommending new changes which can help to benefit the workplace for employees and their outside tasks including mostly their family. The Name of the organization I work for is Exxon Mobil. It is the nation’s most profitable organization. According to Coral Davenport, in the past, the company was known for contributing to research organizations that question the science of climate change. In most experiences

Similar Essays

Marketing Plan: Phase I Essay

1308 words - 5 pages , threats, and trends of bio-diesel through a SWOTT analysis, and lastly, identify a marketing approach to best develop the marketing strategy and tactics for this new product.Company OverviewExxon is more then just a place where individuals can go to get gas. This is how the majority of the public will see Exxon, as a gas company, not much else. Exxon Mobil works under three different brand names: Exxon, Esso, and Mobil.Exxon. Exxon Mobil also

Marketing Plan: Phase I Essay 1550 Words

1550 words - 6 pages Drive AlertIntroductionWithin the next seven years over 70 million Americans will become retirement age. As the aging process progresses, seniors eyesight becomes worse. Adding the global numbers of aging drivers and the world may see well over hundreds of millions of drivers who may have poor eyesight. Phase I of our marketing plan will try to incorporate seniors as a target group. Reflecting societies wants and needs help with new discoveries

Marketing Plan Phase I Essay

1479 words - 6 pages Speak Easy PAGE 1 Marketing Plan Phase I"Speak Easy Project"Melissa KlineShahram DashtipourCruz MaldonadoJudge Edward SingletonEdgar MunozMarketing 421University of PhoenixGroup WH06BSM03Professor Richard HartmanJune 21, 2007Overview of Speak EasySpeak Easy Corporation is a creative and innovative electronic company located in the Silicon Valley, California. Speak Easy employs 130 hand picked engineers from the best and brightest of the

Marketing Plan Phase I Essay

1364 words - 5 pages Marketing Plan Phase I: Market Segmentation for Happy Paws DaycareThis paper will define the market segmentation for Happy Paws Daycare. This paper will analyze HPD's mission statement, geographic location and product mix; using this information this paper will perform an complete SWOTT analysis. This will ultimately be used to outline the opportunities and dangers that the management of Happy Paws must keep in mind in order for Happy Paws to be