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Marketing Plan Essay

2095 words - 9 pages

 Different lifestyle trends
 Rising fuel amount

5.0 Product Offering

Slice Bakery & Café describes a number of scrumptious baked goods below.

5.1.1 Product/Service Description

Slice Bakery & Café offers several tasty, natural wholesome baked sweets, such as croissants, muffins, cakes, cupcakes, donuts, and pies in a fast, dinnertime bakery and café that is nearby in a metropolitan area with a great staffs surrounded with excellent customer service and friendly environment. Shoppers can buy sweets by dine-in or take out.

5.1.2 Product/Service Design

 Cakes menu is a variety of flavors, such classic white, vanilla, chocolate, etc. Frostings come in a combination of icings like ...view middle of the document...

Slice Bakery & Café is differentiated from the closest coffee shop in Barnesville, Georgia through giving our consumers Wi-Fi capability while relaxing or meeting and greeting business associates.

5.1.5 Competitive Advantage
This cake is also offered in natural and sugar-free.

 Lengthens shelf life of the products
 Decrease/exchange fats in recipes
 Great moist baked goods

 Concentrated formula

 Simple to apply in the current formula
Slice Bakery & Café bakes sweets to increase revenue and acquire entry in new marketplaces. Enormous size producers and wholesalers with big supply needs achieve the competitive edge with retaining all baked goods fresh for customers. Not only using Slice Bakery & Café will allow longer buying periods, but the business will build customer loyalty, repeat patrons, and trademark reputation.

5.1.6 Sales Literature
Experience the taste of Slice Bakery & Café delicious baked goods firsthand!

Never miss out on a great sale! – Schedule for E-mail Alerts

We would love to hear from you! – Contact Slice Bakery & Café and Learn More

5.1.7 Sourcing and Fulfillment

Slice Bakery & Café baked goods remain moist for a week without preservation. Yet for optimal moistness, chilling or freezing is optional in transporting the goods. Our baked goods generally sell quickly and not in the bakery long enough for refrigeration.

Shoppers expect yummy, delectable, scrumptious, luscious, moist and natural baked goods. Customers who want to eat healthy products look for words such as, “wholesome, natural, non-preservatives, non-additives”, and authentic. Nowadays, a marketable chef must adopt a virtuous brand mindset while staying efficiently competitive and continuing the effectiveness of our recipes (Limagrain, n.d.).

5.1.8 Technology

An oven that is one leading kind, a direct fired range where heat is added straight into the cooking compartment, causing extra consistent baking temperatures and added precise heat control.

Dough mixer is operated to mix the ingredients and this mixer comes in several dimensions. The frequently operated 68 liter dough mixer is widely used for an undersized bake shop. This size is capable of blending two bags of flour per mixing.

5.1.9 Research and Development Activities

Without taking our eye of the approaching development of Slice Bakery & Café healthy baked products, our plan is to enlarge in the vicinity.

5.9.1 Future Products and Services

There is various ways organizations can flourish. Our predictions indicate the suburbs site is advancing near a large dinner capacity in a year, and hours may continue into the late afternoon, mainly for specific affairs and entertainments. Slice Bakery & Café might possibly become a
seller of baked merchandises for neighborhood cafeterias, coffee shops, and catering. Provided sufficient demand occurs, a commissary may perhaps prepare to influence demand. A local diner...

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