Marketing Plan A About Bellamy's Organic Qut Assignment

1354 words - 6 pages

Part A
Bellamy’s organic
Name : Hanny Ng
Student No. :10086811
Tutor : Jeremy Tan
Words Count : 734
Based on CDSTEP analysis the most influential macro-environmental factor for Bellamy’s organic are Demographic and Economy.
Demographic factors can positively influence milk formula sales. According to IBISWorld (2017), number of females in the labour force are projected to be 6.1 million workers in 2017-18, showing a 2.0% increase compared to previous year. Many women would still to choose breast feed over baby formula but majority of the duration would be less than six months because of certain circumstances. Particularly, among women returning to the paid workforce, breastfeeding duration commonly would be shorter even though many of them still willing to continue breastfeeding (Barker,2012). It’s a pretty decent reason to end up using baby formula in order to fill the amount required for breastfeeding the baby. Bellamy’s organic is a company that manufactures organic, high-quality baby formula which is essential for kid’s health and growth. Females workers could rely and use this product to make breastfeeding process convenient.
Other significant factor would be economy, especially for a white collar mother with high real household disposable income. IBISWorld(2017) forecast real household income to raise to $1,089.3 billion in 2018-19. Favourable economic condition open up many opportunities for women and In an ageing population like Australia there would be many older generations that would leave the workforce leaving many spots for women (IBISWorld,2017).. Moreover, increasing cost of living would pressure women to enter the workforce which will increase the number of female in workforce.(IBISWorld,2017). Majority of professional mother would eventually spent lots of their time for work and has less time to feed their baby. This could create an opportunity for Bellamy to appeal to this specific target. A SWOT (strengths, weaknesses, opportunities, and threats) analysis is provided below.
Based on financial performance from IBISWorld (2017) the marketing goal for Bellamy’s organic is increasing the revenue to pass 45 million benchmark in 1 years.
Most suitable target for Bellamy’s organic baby formula would be professional women with baby aged 25-40 years old. According to Australian Bureau of Statistics( 2003)”There is an increasing Infant formula use among Australian mothers”. One characteristic of modern society that must have been realized would be emancipation of women, this can be seen globally by increasing number of women in the workforce from recent years. Among of them are single parent mother who don’t have time necessary to provide for their baby. Most officewomen in public system don’t have any proper help, time, and resources for breastfeeding and find it to be time-consuming. It can also conflict with the promotion for the...

Find Another Essay On Marketing Plan A about Bellamy's Organic - QUT - Assignment

Marketing Plan Of A Product Essay

556 words - 3 pages Marketing Plan of a ProductWhen you're marketing a product, putting together a written marketing plan can help you create a guide to follow and achieve the sales goals of the product. A marketing manager or business owner tends to be responsible for putting the marketing plan together, but if you have employees such as a finance manager or operations manager, their input can be a valuable component to putting together a comprehensive marketing

A Business Plan - Marketing

4853 words - 19 pages 2008 - 31st October 2006, whereby customers are entitled to a lucky drawticket with maximum no. of clicks by any user.IMPLEMENTATIONAlthough strategy formulation is essential for an organization's long-term success, no less is strategy implementation. Implementation is part of day-to-day management, involving resource allocation and scheduling. Assignment of responsibility for each aspect of the plan like development of website as per product line

A marketing plan -Shanghai GM

3760 words - 15 pages of information regarding the market situation, customers' characters and competitors were the major resolving tasks to the company in order to have a successful market entry. Thus, issues had been identified that the company should prepare an appropriate marketing plan to develop brand awareness with competitive power of the new product launch. ( About the CompanyShanghai GM was established in June 1997. The $1.52 billion

Elements of a Marketing Plan

1147 words - 5 pages Analyse the elements of the marketing plan/marketing planning process in achieving business successA marketing plan is a vital part of achieving business success; it has many elements that assist in achieving this goal. These elements are, a situation analysis, market research, establishing target markets, identifying target markets, developing marketing strategies and implementing, monitoring and controlling. A quintessential businesses that

Marketing plan for a Nightclub

3094 words - 12 pages Marketing PlanExecutive SummaryCompany Name: 'Magnitude'Service: NightclubDance orientated nightclubs have been around for nearly twenty years. They have astonished their audiences with powered lights, sound and music which make these venues one of the highest cash flow businesses in the world.The Magnitude nightclub will be the leading, high-energy, themed dance and nightclub in the East-side of Birmingham. It will be a privately owned club and

A Marketing Plan for a Nursing Intervention

6644 words - 27 pages inpatient services for people with Learning disabilities within West Kent NHS and Social care trust (WKSCT). The implementation of this assessment will improve the way patients communicate their problems as they see them and assist in the communicating outcomes of care between professionals.The Plan follows a typical commercial marketing plan format using guidelines tools such as PEST, SWOT and the 7S and 7Ps frameworks. Following this type of plan

Marketing plan for a Telecommunications Company

1990 words - 8 pages with this process is that the "environment" in which businesses operate is constantly changing. So a business must adapt to reflect changes in the environment and make decisions about how to change the marketing mix in order to succeed. This process of adapting and decision-making is known as marketing planning.The objective of a strategic plan is to set the direction of a business and create its shape so that the products and services it provides

Marketing Plan for a Candle Sales Business

683 words - 3 pages Marketing Plan Target Market The prime target market for candles is women with families. "As one of life's little luxuries, candles are purchased at about the same rate across all income levels, among all ethnicities, and at all educational levels. Now, don’t be fooled because men love candles as much as women, however key demographic factors distinguish the candle buyers to women, aged 45 years and under, many that head families with children

Marketing Plan for a Shoe Repair Service

817 words - 3 pages Marketing Plan for a Shoe Repair Service I. Introduction: I have created a marketing plan for 'The Shoe Doctor'. The Shoe Doctor will be a local business in the Brownsville area that will offer shoe repair services. There are only a small number of businesses in the valley that offer shoe repair, thus the need for a shoe repair service in the area is vast. II. Target Market:                The proposed target market for 'The Shoe

Marketing Plan for a Beijing Property

4468 words - 18 pages state-owned import/export companies with official pre-sale contract signed and prepayment paid.The marketing objective is to increase awareness and image, actively support steady sales and profitability through effective implementation of the strategy.2.Situation Analysis2.1Market SummaryWe possess good information about our market and know a great deal about the common attributes of out target customers. We will leverage this information to better

A Marketing Plan For Replay Breweries Ltd

2988 words - 12 pages BSMK1501 - Marketing Plan Page PAGE 2 A Marketing Plan For Replay Breweries Ltd.Due Date: 31 May 2008Topic: Boutique BeerExecutive SummaryReplay Breweries Ltd. is located at Brisbane Queensland; the company has established a market reputation on providing a premium larger product. The company has also been successful in gaining a loyal market. And now the company has decided to expand across the board to the city of Sydney.From research the

Similar Essays

Marketing Brief Plan International Because I’m A Girl Campaign Global Marketing Assignment

2139 words - 9 pages class attendance have led me to another important side of Marketing: it is about satisfying customer’s need, making relationships and develop the society. Under the scope of this brief, Marketing plan tries to make target audience take real actions proving that they say “NO” to gender inequality and say “YES” to girls’ rights to education. Moreover, a practical experience with a real Marketing plan also guides me through beginning complexities

The Family Corner: Marketing Plan Assignment

6800 words - 27 pages Proposal AssumptionsAssumption One:For the purposes of this marketing plan we have used the assumption that the company, as outlined in this proposal, is subject to a beginning marketing budget slightly elevated than the local competition's current budget. This assumption is based on the fact that the proposed company is just beginning its growth stage (because it is a start-up company) and as most business, we allotted for introductory

Bonder By Father's Choice: The Assignment Was To Create A Complete Marketing Plan For A Fictional Product

5620 words - 22 pages families who would purchase the product for the target market.This marketing plan provides a 1 year marketing based strategy for launching and promoting of Bonder© to the Australian market.This marketing plan outlines the challenges involved in bringing Bonder © into the consumer market. Strategies to meet corporate and marketing objectives were formulated by undertaking a rigorous situation analysis of the product.Table of Contents1

A Sample Marketing Plan Essay

8718 words - 35 pages Develop a comprehensive marketing plan for an organisation that you are familiar with, covering;· current marketing situation· opportunity and issue analysis· objectives· marketing strategy· action programs· projected profit and loss statement· controlsA marketing plan is presented with the goal of stimulating demand for the brand Australasian Share Fund Manager (ASFM), by positioning the brand as