Marketing Plan: Power Shirts Essay

2644 words - 11 pages

Marketing Plan
Powershirts

CASE OVERVIEW
     Powershirts is a potential e-tailing partner for a clothing manufacturer located in Guadalajara, Mexico. The information we were given about Powershirts and the manufacturer is very limited, and we had no direct contact with management. The manufacturer has sold shirts in the Mexican market and has also sold men’s slacks in the United States under a label undisclosed to us. They can produce shirts in any color; sleeve length, weight, and can add a logo to their products. While we do not have specifics regarding plant capacity, financial resources, or cost information, we have been told they have sufficient capacity and financial reserves to expand. Our goal has been to consider potential markets Powershirts may enter, and to prepare a general marketing plan, including web site design and content.

WHAT IS THEIR MARKET?
     Considering the information we have about Powershirts, the markets we have focused on are the advertising specialty market and e-commerce. These markets include many different popular products such as mouse pads, mugs, glasses, hats pens, and basically any product a logo or emblem can be printed or embroidered on. Shirts are also included in this market. Businesses need shirts with logos not only as uniforms, but to advertise for their company or to inspire employee loyalty. Sports teams, schools, and hospitals also purchase shirts with logos on then and could be potential clients. Also, non-profit organizations purchase shirts with emblems to advertise about their group or their goals. Powershirts’ ability to produce quality shirts with embroidery or printing gives them the ability to enter this market. Also, buyers do not have strong brand loyalty in this market but rather focus on the quality of the product and the quality of the customer service. Thus, although there are many competitors in this market, it seems Powershirts may easily enter it. This is also an area that may provide Powershirts profitable e tailing. Since they operate in Mexico but wish to sell abroad, entering this market could add to their profit.

WHO ARE THEIR CUSTOMERS?
     Their clients will include both business to business as well as business to customers. The B-to-B clients would include any company in the business of ordering customized products. These companies include screen-printers, sporting goods related stores, or award stores. They would act as intermediaries between Powershirts and the final customer, but may cut into some of the profit that Powershirts hopes to make. The B-to-C customers would include the clients mentioned above: businesses, schools, hospitals, sports teams, and non-profit organizations. These customers could be reached by catalog or by the web site that Powershirts would develop. Individuals searching out this type of product or simply surfing the web would also be...

Find Another Essay On Marketing Plan: Power Shirts

Giraffe kid's golf wear Market Plan

4813 words - 19 pages projections (Table 6), drawn for the strategy discussed above. Table 5 is extrapolated from information in Table 6Table 5:.Giraffe's Marketing Profit Plan for 3 yearsMarket Performance200720082009Average price of merchandise (R170) is calculated as follows: Shirts (R110), Pants (R200), Accessories pack (R200); The average cost of goods (CGS) (R97), calculated from: Shirts (R70) Pants (R110), Accessories pack (R110)Market Demand (purchases) per

Perceptual Maps in Marketing Simulation - Thorr Motorcycles

981 words - 4 pages simulation stated that my price range was too high for young customers and management decided to go with the $13,000 - $15,000 price range.The third step in the simulation was to ascertain whether your marketing plan was successful after having been implemented for a year by interpreting data from customer surveys and then plot a perceptual map for both CruiserThorr and RRoth. The interpretation of the data was somewhat of a subjective measurement

Strategic Marketing Process

1085 words - 4 pages evolutionary development from the industrial to the information technological age. Strategic Marketing Process and the Key Phases Tony Proctor, in his book, Strategic Marketing: An Introduction, defines a strategy as a plan that incorporates and integrates an organization’s mission, major goals, policies, decisions and "sequences of action into a cohesive whole" (2000, p. 1). All levels of an organization, including functional areas can have a

Viet Tien

2442 words - 10 pages competitors - local manufacturers and new players entering Vietnam post WTO - China, or other Asians import to Viet Nam and sell low price. 2) Marketing ObjectivesBased on the SWOT analysis for Viet Tien, the plan outline would envisage to establish Viet Tien to be a stronger player in the men shirt market. The objective would be to:Maintain 70% market share for Viet Tien brand in the men shirt market for 2009 and to defend against competitor's

Perceputal Marketing MKT 421: Thorr Motorcycles

988 words - 4 pages dealers and distributors happy. Quality engineering covers almost every aspect of a product. With high quality the company can maintain a high image. Lifestyle image plays the most important role in the motorcycle industry and constitutes the image of a brand.The second situation that is encountered is the need to create a marketing plan. Research found the following:"The motorcycle industry is growing annually, but sales of Thorr Motorcycle's

International Business

2114 words - 8 pages influences the emphasis placed in this marketing mix element. Individualism, power distance, uncertainty avoidance, masculinity/femininity and long-term orientation are all culture contexts, which have differing impacts in the workplace. Western societies are more individualistic while eastern cultures exhibit more collectivism and tend to be power respecting. By recognizing the other factors such as national cultural characteristics and religious

Marketing - Tobacco in the U.S

1030 words - 4 pages Marketing Plan to Sell CigarettesThe tobacco industry has been hit hard by the settlement it signed. But it does not mean the end of this multi-billion dollar business. Let us have a look at some new and upcoming ways in which tobacco is sold.Even if the tobacco industry faces a gloomy business future in U.S.A it can earn a lot by selling more cigarettes in developing countries from the Middle East to South East Asia. With practically no government

Defining Marketing Paper

585 words - 2 pages at meetings. This will greatly assist in our long-term marketing plan. I believe this is how several new companies need to do things. They need to get their strategy down and think ahead. Think about how their marketing now will assist them in the future and how it is going to help them to grow and acquire new business. All companies should the basic marketing definition and how marketing can assist in a successful business.ReferencesMcNamara

Strategic Marketing Plan

1580 words - 6 pages IntroductionBecause of the globalization of the marketplace, marketing is more and more important. It becomes a key which help businesses or associations open distinct markets in distinct nations or sustain their goods as a leader. Before that, it has to make the marketing plan that is the soul of marketing. Therefore, this term paper will first show the delineation of strategic marketing plans. Then it will gaze at how significant the strategic

Final Marketing Plan, Victoria Secrets

5957 words - 24 pages Final Marketing PlanMarketing is a crucial part of any new product line. A well researched, innovative marketing plan is a must when planning a successful product launch. This final marketing plan for Victoria's Secret Lil' Devil's line of men's-wear incorporates all the necessary steps involved in a successful marketing plan and product launch.Organizational OverviewVictoria's Secret is the leading specialty retailer of lingerie, operating more

Defining Marketing

1265 words - 5 pages customer, only to have the customer return complaining that there is no network coverage in their house or at their place of business. Although their monthly pricing plan may be the best plan offered locally, effective marketing knows that companies are not only offering the best price, but the best service as well. There are many cellular companies fighting for the number one spot on the market. Verizon utilizes a series of commercials to advertise

Similar Essays

Defining Marketing Essay

872 words - 3 pages consider is what product or service can be offered to the customer, build it and then how to deliver it. Any company can provide a product or service, but how do they get it to the buying public? This is where marketing comes in. Marketing is a broad and challenging subject. It has the power to make or break a business. One very key component in marketing for the 21st century is the concept of web-based marketing. As a matter of fact

Marketing Plan For Fair Trade Products Essay

4865 words - 19 pages follow:Product: Fair-trade cotton clothing will be offered in an innovative designing to the customers of UK in order to attain the stated objectives of the marketing plan. For example the Fair-trade cotton clothing product will offer the some chic and iconic style for the youngsters.Price: Pricing strategy for Fair-trade cotton will be affordable for the customers. For example for Fairtrade cotton T-shirts will be priced £3.Place: The product

Products And Services Of Our New Business

1169 words - 5 pages Products and Services of Our New Business The products that we are selling are cloths. Our products are going to be hats (trucker style), T-shirts, and stickers. The goal that we have put forth is to just get our products out there. Our products are going to be long lasting, durable, and very stylish. We plan on producing clothes that are made to the specifications of the consumer and to their style of liking

Using Perceptual Maps In Marketing: Thorr Motorcycle

1803 words - 7 pages , my choices were correct. The simulation stated that my price range was too high for young customers and management decided to go with the $13,000 - $15,000 price range.The third step in the simulation was to ascertain whether your marketing plan was successful after having been implemented for a year by interpreting data from customer surveys and then plot a perceptual map for both CruiserThorr and RRoth. The interpretation of the data was