Marketing Plan For A Shoe Repair Service

817 words - 3 pages

Marketing Plan for a Shoe Repair Service

I. Introduction:

I have created a marketing plan for 'The Shoe Doctor'. The Shoe Doctor will be a local business in the Brownsville area that will offer shoe repair services. There are only a small number of businesses in the valley that offer shoe repair, thus the need for a shoe repair service in the area is vast.

II. Target Market:
               The proposed target market for 'The Shoe Doctor' will be the lower and middle income residents of Brownsville, TX.

III. Competition:
               The first main competition The Shoe Doctor will face is the Olvera Shoe and Boot Repair shop. Nevertheless, Olvera Boot and Shoe Repair has many flaws. These include slow service, dirty atmosphere and a poor location that is hard to find and distinguish. The second but weaker competitors are the several shoe repair shops in the Matamoros, TL area. Many of the shoe repair shops across the border do offer inexpensive and quality work however the simple fact of traveling to Mexico is time consuming and expensive. Customers must pay bridge expenses that can add up to $8, plus parking and fuel cost. These factors can definitely prevent customers from choosing a shoe repair shop across the border.

IV. Marketing and Sales Objectives:
               The central marketing objective for The Shoe Doctor will be to achieve community awareness of our business and our services. This will be done by placing weekly advertisement on the local Bargain Book paper, placing two billboard ads, and encouraging customers to spread the word. The sales objectives will be too attain and sustain an average of 30 customers repair orders per work day.

V. Product & Service:
               The Shoe Doctor will provide shoe repair services along with shoe products such as cleaners, deodorizers, shoelaces, soles and many other shoe accessories. The shoe repair services will vary from shoe cleaning to actual repairs. All types of shoes will be received, including men?s women?s and children?s. Shoe cleaning, restoration, scratch fix, sole replacement and painting are just some of the many services that will be offered at The Shoe Doctor. Quality work and affordable prices will be the main objective for The Shoe Doctor.

VI. Service Price:
Prices at The Shoe Doctor will be as follows:
1. Shoe restoration clean with polish & buff:           $4.99
2. Scratch & Tear patch up:                     $3.99 - $.99
3. Sole repair: $6.99
4. Sole replacement:                          $10.99

Product Prices:
Shoe Polish Cream (black/white/brown)      $2.99
Shoe deodorizing spray: $1.99

Find Another Essay On Marketing Plan for a Shoe Repair Service

A Marketing Plan for a Nursing Intervention

6644 words - 27 pages the organization domain and is a useful tool with for assisting with change within the NHS (Iles & Sutherland 2001). Some of the key points that need to be considered within this marketing plan have been obtained by writing down answers to the following questions:3.3.1 Strengths:What are your advantages intrinsic to the current service?•We have trained nurses 24 hours a day•We have flexible management that are open to the ideas of

Marketing plan for a Telecommunications Company

1990 words - 8 pages nation, in a service oriented work ethic which will provide total customer satisfaction through the most modern telecommunications facilities"A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years. A marketing plan may be part of an

Marketing Plan for a Beijing Property.

4468 words - 18 pages -conditioning systemFire Service SystemFiber optic electric cable linked to the ISDNComputerized automatic supervision Security system.Building Floor Plan - Floor 15-222.3Product OfferingInternational E-Trade Tower's is a commercial complex situated in Yabao Road. It is two types of layout and design to suit different customer need:Floor 1st -7th - CommercialTarget for the wholesalers of all sorts of garment;East European Traders of light industrial

A Marketing Plan For Replay Breweries Ltd.

2988 words - 12 pages BSMK1501 - Marketing Plan Page PAGE 2 A Marketing Plan For Replay Breweries Ltd.Due Date: 31 May 2008Topic: Boutique BeerExecutive SummaryReplay Breweries Ltd. is located at Brisbane Queensland; the company has established a market reputation on providing a premium larger product. The company has also been successful in gaining a loyal market. And now the company has decided to expand across the board to the city of Sydney.From research the

Marketing Plan for Build-A-Buddy Workshop

2022 words - 8 pages ? Every child will love to have their own buddy by their side for years to come. The importance our marketing within our organization is the customer wants and needs for the product. Build – A – Buddy brings to mind warms thoughts about one’s childhood friendship, trust, comfort, and love. When growing up as a kid, one often did or not have that special buddy they he or she can talk to at any given time. Build-A- Buddy gives the individual the

Marketing Plan for a Cosmetics Company

5875 words - 24 pages Marketing Plan for a Cosmetics Company EXECUTIVE SUMMARY.            CosmoCosmetics.      1389 Sunshine Ave.      Fort Lauderdale , Fl 34587            CosmoCosmetics has decided to create a new foundation make up line for African American women exclusively. We believe there is a niche for this type of business since no make up brands specialise in this target.      CosmoCOsmetics would be the exclusive manufacturer that sells to

Business Plan for a full-service multi-sport complex.

2380 words - 10 pages PREMIERE COURTS SPORTS AND RECREATION CENTER1.0 Executive SummaryThe Premiere Courts will be a full-service multi-sport complex situated along Greensprings Highway in Birmingham, Alabama. There are currently no other sports facilities like this one anywhere in the Birmingham area. This plan will be used to define the scope of our services, as well as a means of gaining the necessary investments to open the facility. It will also be used on a

Comprehensive Marketing Plan for The Cheeky Monkey Brew Pub (Full marketing plan for a fictitious pub)

2791 words - 11 pages model.Great location that is bright, hip, clean, and located in a rapidly growing section of the city.Potential to develop high customer loyalty among repeat customers.High-quality food offerings that exceed competitors' offerings in quality, presentation, and price.WeaknessesHigh startup costs.A limited marketing budget to develop brand awareness.The struggle to continually appear to be cutting edge.OpportunitiesGrowing market for Brew Pubs.Increasing

Marketing Plan For Cellphone

5171 words - 21 pages companies in New Zealand, including Telecom and Vodafone. As the services they provide are the same, how to provide better service in order to attract more customers has become an issue for the cell phone companies. In this paper, the author will analyze the current situation of cell phone industry in attempt to draw up a marketing plan for a new cell phone service company.ObjectiveOur short-term goal is to maximum our market share through the mobile

Marketing Plan for IPT

1028 words - 4 pages customers to know that we will continue to provide customer service long after their purchase. We are committed to obtaining their trust and loyalty.In our Marketing Plan we will discuss important tasks such as situation analysis, key marketing objectives, strategic initiatives, tactical plans, and a summary on obstacles we will face and how we will measure our results. We believe that following this plan will prove to be successful and

Marketing Plan For Panne.Inc

3170 words - 13 pages . concentrates on beaded bags and will, in the future, venture into different markets, such as shoes, hair accessories, and jewelry. As a consumer oriented company our first priority is in satisfying our customers needs and wants.· Objective of Marketing Plan The market plan focuses on getting the company's product out into the market. Focusing on quality of product, quality of service, initial distribution and future distribution of product

Similar Essays

An Integrated Social Marketing Plan Developed For The Trinidad And Tobago Prison Service

5672 words - 23 pages for further explanation on Correctional Education Programme (CEP)The purpose of this plan is to increase the level of awareness of the benefits of the 'CEP' to inmates.A communication plan including a mix of workshops, seminars and internal advertisingare key strategies proposed under the promotion element of the marketing mix. The Prison Staff (Welfare Officers and Senior staff as well as skill/vocational instructors of each establishment

Marketing Communication Strategy For A Shoe Company

2939 words - 12 pages business.During the initial phases of the marketing plan development, Diggaroo conducted a series of filed research focus groups and secret shopping exercises, to help us gain understanding of our target market, taking into account their needs and how to satisfy them. Furthermore these focus groups help us to comprehend some of their decision making processes and the purchasing experience, related to sport shoe purchases.An additional source of market

Business Plan For Shoe Company Essay

1253 words - 5 pages retail store. Other brands carried are Adidas, New Balance, Puma, Lacoste, Sperry, Ed Hardy, Fossil, Jansport, and Converse. One can also find their favorite collegiate and professional licensed t-shirts, hats, shorts, and other products.The Finish Line does not want to be a shoe store in which one can walk in and grab any shoe, but a place that offers superior service and knowledge that will benefit the consumer. Knowledge about the shoes and

Marketing Plan For A Nightclub Essay

3094 words - 12 pages Marketing PlanExecutive SummaryCompany Name: 'Magnitude'Service: NightclubDance orientated nightclubs have been around for nearly twenty years. They have astonished their audiences with powered lights, sound and music which make these venues one of the highest cash flow businesses in the world.The Magnitude nightclub will be the leading, high-energy, themed dance and nightclub in the East-side of Birmingham. It will be a privately owned club and