Marketing Plan For Fair Trade Products Essay

4865 words - 19 pages

PAGE PAGE 3 Marketing Plan
Marketing Plan for Fair-trade ProductsTable of ContentsExecutive Summary……………………………………………………………………3Introduction…………………………………………………………………………....4Situation analysis…………………………………………………………………..…..4Objectives……………………………………………………………………………..12Marketing Strategy - STP.…………………………………………………………....13Marketing Strategy-Models and themes………………….…………………………...14Marketing Programs…………………………………………………………………..15Marketing Budget……………………………………………………………………..16Evaluation & control………………………………….……………………………….16Contingency Plan……………………………………………………………………...17References……………………………………………………………………………..18Appendices…………………………………………………………………………….20Executive SummaryThis paper has discussed about the marketing plan developed for the Fair-Trade cotton product of Tesco Plc that is the biggest retail series of U.K. The marketing plan for...

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