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Marketing Plan For Nokia Mobile Phones.

4389 words - 18 pages

Introduction.The Company:Nokia started in 1865, when a mining engineer built a wood-pulp mill in southern Finland to manufacture paper. Over the next century, the company diversified into industries ranging from paper to chemicals and rubber. In the 1960s, Nokia ventured into telecommunications by developing a digital telephone exchange switch. In the 1980s, Nokia developed the first "transportable" car mobile phone and the first "hand portable" one. During the early 1990s, Nokia divested all of its non-telecommunications operations to focus on its telecommunications and mobile handset businesses.Today, Nokia is the world leader in mobile communications. The company generates sales of more than $27 billion in a total of 130 countries and employs more than 60,000 people. Its simple mission: to "connect people."Nokia is currently the largest mobile phone manufacturer in the world. With sales of $27 bn in 2000, it has about twice the market share of its closest rival, Motorola.. A world leader in mobile communications, Nokia has established itself as the leading preferred brand in many markets where it is present in Asia Pacific. Backed by its experience, innovation, user-friendliness and secure solutions, Nokia is the world's leading supplier of mobile phones, fixed, mobile and IP networks Backed by its experience, innovation, user-friendliness and secure solutions, Nokia is the world's leading supplier of mobile phones, fixed, mobile and IP networks.Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. The company has successfully implemented a transnational strategy that has enabled it to sustain its dominance in a complex and quickly evolving industry. In 2004, Nokia's net sales totaled EUR 29.3 billion. The company has 15 manufacturing facilities in 9 countries and research and development in 12 countries. At the end of 2004, Nokia employees approximately 55,500 people. With a leading brand, strong product offering, advanced technology, and unique corporate culture.Nokia is well placed to usher in a new era of mobile communications.Nokia is a broadly held company with listings on the Helsinki, Stockholm, Frankfurt and New York stock exchanges.Headquartered in Finland, Nokia's business is divided into four divisions:* Nokia Mobile Phones* Nokia Networks* Nokia Ventures Organizations* Nokia Research CenterNOKIA'S PRODUCT LINE.To meet the needs of these segments, Nokia has recently introduced several innovative products. For example, for the Communicator segment, Nokia's 7650 features a built-in digital camera, an enhanced user interface, large color display, and multimedia messaging (MMS)...

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