Marketing Plan For Pet Shop With A Twist

3911 words - 16 pages

Executive SummaryToday's pet industry is doing very well. Pet Market has been a specialty retailer for the last 10 years. Our current product line includes large and small breed dogs, pet food, supplies, grooming products, toys, and vitamins. Changes in the external environment called for Pet Market to develop a new marketing strategy. Pet Market conducted a SWOT analysis and performed quantitative research to identify areas of opportunity. The results helped us decide on these strategic changes: 1) eliminate large breed dog inventory (only sell small breed dogs), 2) develop new products (pet gift baskets), and 3) add delivery services.Our competitors carry a wide variety of pets, such as large and small breed dogs, cats, birds, fish, reptiles, and rodents. The four major differences between Pet Market and the competition are that the competition does not: 1) deliver pets or pet products, 2) create personalized gift baskets, 3) offer personalized internet sales, and 4) provide a full 30-day money-back guarantee for products and services.The target market for Pet Market's brand new products and services are within a 100-mile radius of any one of our three store locations, in both Missouri and Illinois. We plan to market products and services to our target market groups via various mass marketing, personal selling, and direct mailing techniques.While making a profit, Pet Market will continue to provide quality and value to its customers. Additionally, customers can shop at Pet Market for products and services not offered by other retailers. Therefore, we can charge higher prices for these products and services until our competition enters the market. Once the competition enters the market, our contingency plans includes adding stores, enhancing Pet Gift Baskets, creating a new pet food line, and broadening our product line to increase variety of small breed dogs.Analysis of Current SituationMarket Situation. Today's pet industry is doing very well. Major retailers are experiencing consistent growth through demand for dogs and basic supplies. According to CBS Market Watch, "PetCo expects same-store sales growth to exceed the high end of previous projections of 5 to 6 percent." CBS also reported that according to Pet Age, "In 2004, Americans will spend about $34 billion on pets, and dog supplies and accessories are the highest growth category." Industry sales have continually increased each year. The Oakland Press reported, "Ten years ago sales were $17 billion." The report further stated, "In 2003, pet sales were led by food with $13.7 billion followed by vet care with $7.9 billion, supplies and medicine for $7.2 billion, animal purchases for $1.5 billion and other services such as grooming and boarding for $2.1 billion." The pet store industry leaders are San Diego-based PetCo and Phoenix-based PetsMart. A recent American Pet Products Manufacturers' Association (APPMA) survey (, "estimates approximately 64.2 million U.S....

Find Another Essay On Marketing Plan for Pet Shop with a twist

Ultimate Pets: How an Independent Pet Shop Competes with Giant Pet Store Chains

1540 words - 6 pages Dishes • Bedding • Vitamins • Medication/Mite Spray Birds: • Cages • Food • Bedding • Toys • Vitamins Place All animals and products are sold in store. Ultimate Pets is an exotic pet shop like no other. With a thoroughly educated and trained staff, this is not just another trip to the pet store, it is a learning experience. Our store is a clean and safe environment, for our animals as well as our customers. The entire store is

Vengeance with a twist Essay

1096 words - 5 pages drinks himself to death. Heathcliff’s fuel for revenge, all derived from the torment of Hindley as a child, leading to Hindley’s death. Not only does Hindley feel Heathcliff’s rage, but so does Catherine, the love of his life, and Edgar. During his time away Catherine becomes increasingly close to Edgar. Even though she is in love with Heathcliff, she marries Edgar Linton from Thrushcross Grange. The marriage of Catherine and Edgar crushed

A Marketing Plan for a Nursing Intervention

6644 words - 27 pages inpatient services for people with Learning disabilities within West Kent NHS and Social care trust (WKSCT). The implementation of this assessment will improve the way patients communicate their problems as they see them and assist in the communicating outcomes of care between professionals.The Plan follows a typical commercial marketing plan format using guidelines tools such as PEST, SWOT and the 7S and 7Ps frameworks. Following this type of plan

Marketing Plan for a Shoe Repair Service

817 words - 3 pages Marketing Plan for a Shoe Repair Service I. Introduction: I have created a marketing plan for 'The Shoe Doctor'. The Shoe Doctor will be a local business in the Brownsville area that will offer shoe repair services. There are only a small number of businesses in the valley that offer shoe repair, thus the need for a shoe repair service in the area is vast. II. Target Market:                The proposed target market for 'The Shoe

Marketing plan for a Telecommunications Company

1990 words - 8 pages with this process is that the "environment" in which businesses operate is constantly changing. So a business must adapt to reflect changes in the environment and make decisions about how to change the marketing mix in order to succeed. This process of adapting and decision-making is known as marketing planning.The objective of a strategic plan is to set the direction of a business and create its shape so that the products and services it provides

Marketing Plan for a Cosmetics Company

5875 words - 24 pages Marketing Plan for a Cosmetics Company EXECUTIVE SUMMARY.            CosmoCosmetics.      1389 Sunshine Ave.      Fort Lauderdale , Fl 34587            CosmoCosmetics has decided to create a new foundation make up line for African American women exclusively. We believe there is a niche for this type of business since no make up brands specialise in this target.      CosmoCOsmetics would be the exclusive manufacturer that sells to

Marketing Plan for Build-A-Buddy Workshop

2022 words - 8 pages giving, promotional, marketing, or incentive needs. Most people now a day will prefer to shop online for their bear that will soon be their kid’s best pal. Geographical considerations – Build a bear workshop is world wide with stores in North America, Europe, Asia and Australia. Build a buddy is an extension of build-a-bear and would be added to all the operational stores already established globally. Build-a-bear workshop is the only and

Marketing Plan for a Beijing Property.

4468 words - 18 pages business, a comprehensive body of legislation becomes compulsory.2.5.3Political AnalysisEarlier 2001, the Beijing government gave the go-ahead for the plan to turn an area of four square kilometers in east Beijing Chaoyang District into a CBD. CBD is a 4 square kilometer section of Chaoyang district with its heart at the intersection of Jianguomen Avenue and the 3rd Ring Road. To the south it is bounded by the Tonghui River.Wide ranges of

A Marketing Plan For Replay Breweries Ltd.

2988 words - 12 pages BSMK1501 - Marketing Plan Page PAGE 2 A Marketing Plan For Replay Breweries Ltd.Due Date: 31 May 2008Topic: Boutique BeerExecutive SummaryReplay Breweries Ltd. is located at Brisbane Queensland; the company has established a market reputation on providing a premium larger product. The company has also been successful in gaining a loyal market. And now the company has decided to expand across the board to the city of Sydney.From research the

Comprehensive Marketing Plan for The Cheeky Monkey Brew Pub (Full marketing plan for a fictitious pub)

2791 words - 11 pages Philadelphia region there is a well established market for brew pubs with establishments like Nodding Head, Independence and the Iron Hill each enjoying success in the region. Additionally small bars like Sugar Mom's, and the Standard Tap are also enjoying success offering high quality food in a hip pub atmosphere. As the American beer drinker has shifted his demands from the light mass produced pilsners of Budweiser and Miller to more diverse flavors

Marketing plan for amazon

10327 words - 41 pages Proposed Marketing Plan for Amazon.comEXECUTIVE SUMMARY has experienced exceptional growth since the company's inception in early 1994. The company has grown to a massive online superstore with recent sales of $1.64 billion in 1999, an increase of 270% from the previous year's sales. The stellar grow of the company's sales can be attributed to a very strong product situation.'s initial target market, online book consumers

Similar Essays

Coffee Shop Marketing Plan Essay

906 words - 4 pages University of PhoenixMarketing NeedsCoffee Break is a unique coffee shop/local bar that is organized to try and facilitate new spiritual friendships and singles can meet. Coffee Break will always offer a variety in the menu and assorted coffee drinks in conjunction with a structured conversation system. It will also be a place where you can get good books, and hear great music. Coffee Break will offer the community a social, enjoyable atmosphere

Essay In Spanish, Marketing Plan For A Coffee Shop In Latin America.

6110 words - 24 pages Análisis del Contexto en que se desarrolla el Plan.A continuación se presenta un panorama de la actualidad del país enfocado desde diferentes contextos, cada uno de ellos contribuirá a determinar la guía para el plan de Marketing de la creación de puntos de venta del Café Gourmet.CONTEXTO ECONÓMICOEn el contexto económico influyen ciertos indicadores como:a)Producto Interno BrutoEl

Marketing For Food Takeaway Shop Essay

2258 words - 9 pages Introduction:"London Bites (LB)" is a food takeaway shop. It is proposed to open in South East London where it is home to nearly 1.3 million people (The London Plan 2009). To know and understand the market sufficiently hence operate it successfully, marketing, as a means, must be taken into account. The areas of marketing that will be discussed in this report are the external marketing environment, market segmentation, marketing communications

Marketing Plan For A Nightclub Essay

3094 words - 12 pages Marketing PlanExecutive SummaryCompany Name: 'Magnitude'Service: NightclubDance orientated nightclubs have been around for nearly twenty years. They have astonished their audiences with powered lights, sound and music which make these venues one of the highest cash flow businesses in the world.The Magnitude nightclub will be the leading, high-energy, themed dance and nightclub in the East-side of Birmingham. It will be a privately owned club and