This website uses cookies to ensure you have the best experience. Learn more

Marketing Plan For The Introduction Of Virgin Jeans

3470 words - 14 pages

I am a german on an english University, so you better check the language noneMarketing Plan for the introduction of Virgin jeansBusiness MissionPurposeIn order to understand why the Virgin Group excists, it is inalienable to especially focus on one person, the founder and the core of the company Richard Branson.His personality alone already legitimates the purpose of the company, playing the role of the every positive thinking entrepreneur, that is strongly drawing together stakeholders and employees by showing them that they can commit themselves to the business not only because of financial benefits. Branson`s and therefore Virgin's higher ideal just simply seems to be to have fun and find new challenges while doing business.StrategyVirgins core strategy seems to be to go into those markets were complacent industries have held high prices for years because of their monopolistic size. And they try to take an advantage of that complacentness. The markets itself can not be defined exactly as the Virgin Group never had a "core business thing'. Thus the business where Virgin wants to be in is also hard to define, but there is an opportunity for Virgin wherever the monopolistic position of a competitor can be beaten.Another basic strategy of the Virgin group is always to use its undoubtedly strong brandname which is one of the view that is elastic enough to bind together a "clutch of diverse products without snapping'. It is part of Bransons strategy that the Brandname is not so much a product that it stands for, rather it stands for values: youth, "iconoclasm, cheeky and perky informality'. This provides the Virgin Group with a flexibility that is almost unbeatable in terms of brandname. The key is to make sure that the Virgin name stays fresh and not to overuse it, and certainly the product has to have a certain quality.The third part of any Virgin strategy that has to be emphasised, is the strategy of "public figure marketing'. Like no other entrepreneur in the UK, Richard Branson has the talent to market his products by going into the media with extraordinary actions that get him into the front-pages of the newspapers without paying any money for this advertisement.Company ValuesThe values seems to be having fun in the business and to do things differently. The goal of the Virgin Group is to be the ultimate outlet and to provide the best value for money to customers. They believe that there should be some kind of fun to go into the big monopolistic businesses and then shake them up by offering good value quality based products, and a better service and people care to the customers and last but not least to make a profit at the end of the day.Overall the mission statement has clearly been defined by Richard Branson over the last 25 years. He has the Vision, the strategic intent, and he is the motivator for any person who is part of the company.Marketing AuditDetailed information about the first stage of the marketing planning process being the...

Find Another Essay On Marketing Plan for the introduction of Virgin jeans

Marketing Plan For Cellphone Essay

5171 words - 21 pages companies in New Zealand, including Telecom and Vodafone. As the services they provide are the same, how to provide better service in order to attract more customers has become an issue for the cell phone companies. In this paper, the author will analyze the current situation of cell phone industry in attempt to draw up a marketing plan for a new cell phone service company.ObjectiveOur short-term goal is to maximum our market share through the mobile

The Virgin Birth of Jesus Essay

523 words - 2 pages The Virgin Birth of Jesus Old Testament Fulfilled Prophecies The Virgin birth of Christ is an actual Historical fact. God came (in the sinless form of Jesus) into the earth "HE" created. No other event in the past has had so much impact out side of Calvary where Christ paid the price for our transgressions. Seven hundred years earlier, this was prophesied by the prophet Isaiah and it came about just as predicated in (Matthew 1:22, 23

Marketing Plan For Panne.Inc

3170 words - 13 pages I. Executive Summary This business plan provides an overview for the introduction of Panne Inc. It has also been prepared to obtain initial capital of approximately $800,00 to finance the company's initial start up and operation expenses.Prior to establishing a product line, Panne Inc.'s management evaluated the market opportunity for beaded handbags. The management team found that in the year 2000, beaded handbags were one of the top selling

Marketing plan for

1546 words - 6 pages is a company which focuses mainly on excellent customer services. Amazons site offers the ability to display a wide range of products in an easy to use and navigate site. Amazon have built a strong customer community database of millions thanks to its excellent customer care and its efficiency. Amazon have created one of the most popular e-retailing websites available.Reference marketing plan (26th June 2005) http

Marketing Plan for IPT

1028 words - 4 pages can be beneficial. This can be time consuming, but applying for quality awards can definitely give your site exposure and added traffic. As you receive your awards, display them on a dedicated page of your website ( will be conducting a direct email and direct mail campaign as well to help get our name and products in the marketplace. First we will sponsor a contest both online and in our local

Marketing plan for amazon

10327 words - 41 pages Proposed Marketing Plan for Amazon.comEXECUTIVE SUMMARY has experienced exceptional growth since the company's inception in early 1994. The company has grown to a massive online superstore with recent sales of $1.64 billion in 1999, an increase of 270% from the previous year's sales. The stellar grow of the company's sales can be attributed to a very strong product situation.'s initial target market, online book consumers

Marketing Plan for Gelato

6705 words - 27 pages . Success in business requires good planning and a marketing plan is a holistic business tool that defines the product, income objectives, and specific operating procedures necessary to achieve the goal of profitability.Time period: 12 monthsMeasurable objective:Our marketing plan seeks to generate a significant increase in company sales, units sales and market shares.Retained earningsThe first mission is trying to achieve positive after tax

Marketing plan for

4389 words - 18 pages , there are certain aspects of conducting business over the web that creates difficulties and the need of marketing planning.This marketing plan consists of environmental scan, customer behavioural patterns, current segment market, marketing strategies and recommendations in strategies.2) is the largest online retailer. The company opened its virtual doors in July 1995 by Jeff Bezos in Seattle. Since then it has enjoyed rapid

Marketing Plan for Bilabong

3742 words - 15 pages maintain brand image. This would be an example of using the Vertical Marketing strategy.Promotions.· Our promotions will involve a Pull Strategy where we want to be able to create a need and demand for the Chica watch and "pull" our target market towards us so they want to buy the watch. So to achieve this, our main consumer demand investment is in advertising the "Time to Thrive" lifestyle, where we already have the edge from our already

Comprehensive Marketing Plan for The Cheeky Monkey Brew Pub (Full marketing plan for a fictitious pub)

2791 words - 11 pages model.Great location that is bright, hip, clean, and located in a rapidly growing section of the city.Potential to develop high customer loyalty among repeat customers.High-quality food offerings that exceed competitors' offerings in quality, presentation, and price.WeaknessesHigh startup costs.A limited marketing budget to develop brand awareness.The struggle to continually appear to be cutting edge.OpportunitiesGrowing market for Brew Pubs.Increasing

In the role of a marketing consultant provide an integrated marketing communications plan for a company of your choice

742 words - 3 pages planning system will be used in this report as an initial framework to develop a communication plan for Google Nexus 5. It is one of several ways to develop a marketing communication campaign which consist of all essential elements that any plans must have. The SOSTAC system includes situation analysis (or context analysis), objectives, strategy, tactics, action and control (Smith and Taylor, 2004). With a simple structure made up from series of simple

Similar Essays

The Origins Of Jeans Essay

1296 words - 5 pages jeans arrived to the United States. Leob Strauss born in the 1829 Germany was a son of a Jewish dry good peddler Hirsch Strauss. The funds in the family after Hirsch’s death were simply not sufficient, which resulted in the children’s leaving for America. Leob, his mother, and sister followed the lead of the older Strauss sons and joined them in the New York City. The then 18-year old Leob changed his name into Levi right after the arrival in New

The Return Of Women's Leggings As A Replacement For Blue Jeans

1508 words - 6 pages anatomy. Generally speaking, most females would not want to promulgate these details of their bodies, but todays young women apparently thrive on displaying them for the world to see. Leggings started making their comeback to the fashion scene in 2004. Initially worn under dresses, leggings gradually worked their way from being the accent to an outfit, to the focal point. It would be one thing if the only people who wore leggings as pants were

Marketing Plan For Magic The Gathering

9864 words - 39 pages towardsmore large-scale marketing, similar to the efforts of traditional games like Monopoly, would help Magic extendits hand to a wider audience in general. While this may dilute some of its sub-cultural appeal, we feel that inorder to expand, Magic has to grow beyond its original roots and look for new sources of interest.However, Magic still exceeds most other TCG's and table-top games on nearly all levels, including story line,originality

The Assumption Of The Virgin Essay

742 words - 3 pages The painting "The Assumption of the Virgin" has a mannerism influence. Mannerism was a XVI century art style influenced by, and at the same time a reaction to, the harmonious ideals of the Italian High Renaissance. Mannerism is notable for its artificial ( as opposed to naturalistic ) qualities which favor compositional tension and instability rather than the balance and clarity of earlier Renaissance painting. El Greco's artistic