Marketing Plan For Volkswagen New Beetle Cabriolet

2877 words - 12 pages

Executive SummaryThis document is a marketing plan for Volkswagen -New beetle Cabriolet, effective for the years 2004 to 2005. The objective of this plan is to recommend strategies that launch the New beetle Cabriolet.Volkswagen's market share is growing and it is standing in 9% market share in the global car market. And we want to position the Volkswagen brand as a global leader in the quality car market.The environment and factors analysis the overall environments SWOT analysis, to find out which opportunity could work effectively. One of the major opportunities is the beetle has a good reputation in the customer mind which existed in the market for a long history.Goals will achieve by the following objective and strategies. Via the marketing mix and target segmentation. One of the recommendation is we develop product to meet the customer's want. For example, we did improvement from the old beetle to the new beetle cabriolet. Then customer could see our fresh look of our existing product. And this is more profitable and less risky then developing a new one.Following the tactical marketing mix tools to set up the future plan which is including:l product: branding, benefit of the productl Distribution: personal selling/service, promotion/ events, advertising messagel Advertising medial Merchandisingl PublicityEvaluating all the strategies mix tools to increase our profit and reputation of this new product- New beetle Cabriolet.Mission StatementVolkswagen provides a safe car that with a good for environment system. And it help for environment, will not make pollution to damage atmosphere.Do the best in quality vehicle sales and service and to continue to enhance our long-standing reputation of fostering a family atmosphere that creates high employee loyalty and customer satisfaction.IntroductionMacro-environmentDemography¨ EducationPeople are getting higher education standard so they would care about quality and would spend more for an automobile.¨ PopulationThe age between 26 and 35 is getting more. It's our target market group. So it's good for our product.¨ Family sizeThere is less people who got married and have children, then they are going to have a 2 seats car for their daily use only (not including the back seat). So beetle is a good choice for them.Economic environment¨ Interest rateIn 1990, the rates rose to 20 per cent, and then in mid-1990s, the rates fell to 8 per cent as governments tried to provide the impetus for economic growth. And in the present time, the rates have remained historically low too, this good for the car purchaser when they pay by installment, they can pay by the low interest rates.¨ Economic RecoveryAbout 5 years ago, there is a global recession caused that everyone wouldn't spend much on the expensive goods. But from these two years, the economic has raised. So everyone would like buy a new car rather than before.¨ Tax for the carLuxury Car Tax is payable to the Australian Tax Office for...

Find Another Essay On Marketing plan for Volkswagen -New beetle Cabriolet

New Product Marketing Plan Plantronics Headset Lanyard

6773 words - 27 pages marketing research process which involves the following steps: defining the problem and research objectives, developing the research plan for collecting information, implementing the research plan by colleting and analyzing the data, and interpreting, and reporting the findings. Descriptive Plantronics has chosen to use the descriptive research based on Lanyards that are not new or an introduction to technology. The plan is to design an accessible

Marketing Plan to Launch New Product

4578 words - 18 pages through new products developed internally. They are more likely to have had a formal new product process in place for a longer period of time than unsuccessful companies. They are more likely to have a strategic plan that includes a certain portion of company growth from new products.Organization StructureSuccessful companies are more likely to house the new product organization in R&D or engineering and are more likely to allow the marketing and

Marketing plan Paper Phase I Cold Stone Creamery A new Flavor

1525 words - 6 pages to use this method for promoting The Happy Camper. This method of marketing will be the most cost effective and quickest way to determine the profitability of this new flavor. Overall cost will be very manageable because Cold Stone will utilize their a marketing program which is already in place.Several other reasons exist as to why a marketing plan is essential. First, a plan will allow Cold Stone Creamery to create and apply marketing programs

Marketing Plan for a New Product Launched in Argentina on 2010.

4506 words - 18 pages 14Matriz FODA 14Conclusión 15Estrategia de Crecimiento 16Estimación de la Demanda 17Investigación de Mercado 20Objetivos 21Plan de Marketing 21Factores Claves del Éxito 21Estrategias del Marketing Mix 21Producto 22Promoción 26Precio 27Bibliografía Reseña InstitucionalÁngel Estrada tiene una trayectoria de más de 140 años al servicio de la educación y la cultura. La empresa ha

International Marketing - Carlsberg plan to use the World Cup to test market of new product "Golden Goal Beer" at 6 countries

5422 words - 22 pages parts of the world, including the United States. Although France remains synonymous with wine for many, the growing popularity of "New World" wines, including those from the United States, Australia, and South Africa, reveals a growing sophistication and willingness to experiment on the part of the Japanese consumer.Demographic breakdown of Japanese alcoholic beverage consumptionAccording to household expenditure figures compiled by the Statistics

Marketing Plan For Cellphone

5171 words - 21 pages companies in New Zealand, including Telecom and Vodafone. As the services they provide are the same, how to provide better service in order to attract more customers has become an issue for the cell phone companies. In this paper, the author will analyze the current situation of cell phone industry in attempt to draw up a marketing plan for a new cell phone service company.ObjectiveOur short-term goal is to maximum our market share through the mobile

Marketing Plan for IPT

1028 words - 4 pages companies we want to partner with such as restaurants, bakeries, and other caterers to show that our products are preferred by consumers and partnering with us will be profitable for them.References:Basketbizhelp retrieved June 19, 2006 from www.basketbizhelp.comPerreault, W., Jr., & McCarthy, J. (2006) Essentials of Marketing (10th ed.) New York: McGraw-Hill/Irwin

Marketing Plan For Panne.Inc

3170 words - 13 pages I. Executive Summary This business plan provides an overview for the introduction of Panne Inc. It has also been prepared to obtain initial capital of approximately $800,00 to finance the company's initial start up and operation expenses.Prior to establishing a product line, Panne Inc.'s management evaluated the market opportunity for beaded handbags. The management team found that in the year 2000, beaded handbags were one of the top selling

Marketing plan for amazon

10327 words - 41 pages Proposed Marketing Plan for Amazon.comEXECUTIVE SUMMARY has experienced exceptional growth since the company's inception in early 1994. The company has grown to a massive online superstore with recent sales of $1.64 billion in 1999, an increase of 270% from the previous year's sales. The stellar grow of the company's sales can be attributed to a very strong product situation.'s initial target market, online book consumers

Marketing Plan for Gelato

6705 words - 27 pages . Success in business requires good planning and a marketing plan is a holistic business tool that defines the product, income objectives, and specific operating procedures necessary to achieve the goal of profitability.Time period: 12 monthsMeasurable objective:Our marketing plan seeks to generate a significant increase in company sales, units sales and market shares.Retained earningsThe first mission is trying to achieve positive after tax

Marketing plan for

1546 words - 6 pages -retailing firm.It is likely that the market for e-retailing will continue to grow as the numbers of internet users worldwide is continuing to increase. Amazons distribution chains are strongly put in place as their transportation links are leading in the industry and many other firms wish to use them.Corporate ObjectivesImprove customer relationships by continuing to enforce strong customer orientation. will form new relationships and

Similar Essays

Marketing Of The New Volkswagen Beetle

771 words - 3 pages Problem StatementVolkswagen has to reintroduce the Beetle in order to revive sales. However, given the past success of the Beetle as well as the current scenario in 1998, positioning of the brand is a key problem. Vanzura, the Marketing Director of Volkswagen is faced with the difficult task of deciding what really is the target market for the new Beetle.Situation AnalysisCustomers - The younger generation would appreciate the Beetle the most

Marketing Plan For Volkswagen Bettle Essay

3805 words - 15 pages meets the sales quota.6.0 Web Plan Summary6.1 Website Marketing StrategyAs we know, the internet is the most effective communication tool to reach the target audience and influence the majority of their purchase decisions. Through all the website marketing strategy, Volkswagen aim to build awareness of the every new model of the vehicles to the is a new website marketing strategy like Youtube for Volkswagen to promote the new

Marketing Plan For Shoes Company New Balance

7824 words - 31 pages that display by Foot Locker. The products that sell through Foot Lockers are mostly running shoes with basic features and poor appearance.1221 is a latest model for running shoes that introduced last October in Australia. It has lots new features and improved appearance but its sale volume is still limited due to lack of advertising. Therefore, this marketing plan is aimed to penetrate more market shares through better distribution channels and

Marketing Plan For A Gaming Company Entering A New Market

1969 words - 8 pages Executive Summary:The following marketing plan forms the basis for the introduction of a new chain of games by Indiatimes. The analysis allows up to outline the best strategies to follow for the achievement of the company's strategic goals. India games content will be marketed as a unique platform while striving to reinforce the company's status as the leader in innovation and successful product launches. The marketing strategies will enable to