This website uses cookies to ensure you have the best experience. Learn more

Marketing Plan; Mba Program. Steps Of Marketing Plan, Objectives, Recommendations

1654 words - 7 pages

Untitled

Overview

The MBA program at Youngstown State University is run by Betty Jo Licatta and is designed to assist you in mobility, increased earnings, and career advancement. On the enrollee's preference the program can be pursued either full- time or part time. MBA course are offered one evening a week starting at 6:00 p.m. There are scholarships and graduate assistantships available when pursueing the MBA degree. The MBA requirements consist of 30-48 semester hours of graduate work depending upon undergraduate preparation. There are three levels that have to be achieved in order to obtain a MBA. They are categorized by MBA foundation courses, advanced MBA course, and elective courses respectively. To apply for the MBA program, applications should be submitted at least one month prior to the beginning of the term in which the student wishes to begin course work. With the application should be sent a GMAT score, thirty dollars, and a resume. There are approximently 115 current students with room to expand.

Objective

The students currently enrolled in the program needs to increase to 130 student for the fall semester of 2010.

Mission Statement

To enhance the necessary skills and knowledge needed in order to gain a competitive advantage in the changing business world. The rationale behind this is business is more global than domestic nowadays, so I believe it's important not only to have a domestic focus but an international focus as well. This will let the student interested know that the MBA's focus is on knowledge and skills that are required to compete in the the global business environment. The student needs that knowledge that are needed to compete out there in the global business environment. The student needs the skills and knowledge to be to have advantage over someone else applying for the same job position.

Internal Audit

Strengths

Going to a smaller university like YSU is a bargain and more appealing to graduates. Graduates that want to pursue MBA are in processes of paying off student loans. Unfortunately for many students it takes years to pay off student loans, so any way possible if saving money whiling gaining experience and knowledge to improve their job position is something mostly everyone will factor into their decision.

Y.S.U is a AACSB (International accredited school) This achievement is very important because not every university can say that have it. This achievement recognizes that a school must satisfy a range of rigorous quality standards.

Y.S.U has small classrooms which is an advantage. The student would experience an one-on-one feeling in the classroom. Most MBA students are focused on school and what is in the future for them. With the environment with bigger classrooms, the students tends to be forgotten and that can take away the chance for the student to comprehend material and gain knowledge about specific subject matter.

The new...

Find Another Essay On Marketing Plan; MBA Program. steps of marketing plan, objectives, recommendations

marketing plan Essay

3545 words - 14 pages · Technology Needs Market Analysis 20% · Target Market · Industry Analysis Strategy and Implementation 20% · Marketing strategy · Sales strategy Web Plan 12% · Strategy and requirements Conclusions 12% · Summary of the marketing plan · Recommendations This coursework must have a Cover Sheet, Table of Contents and Page Numbers

Marketing Plan Essay

1282 words - 5 pages dollar advertising program and getting the word out about our service to the public. We plan to set up a web-site with e-commerce in mind. This is projected to triple our orders and revenue with in the next five years. We also plan to purchase five hundred 747-cargo jets and hire ten thousand new full-time employees. Thus making MILF-Gistics the number one logistic firm in the world. PROFIT OBJECTIVES With sales revenue of over 250

marketing plan

6280 words - 25 pages Marketing Plan--TRY IT ON2.1 Market environmentThe digital channel has become a very important distribution channel for many retailers. Online shopping is more and more popular both among the consumers and suppliers because of its distinctive advantages, which is convenient, economical and accessible. The E-commence opened up for new possibilities for brands to expand their scale at low fixed cost while customers are also accepting this change

marketing plan

6280 words - 25 pages Marketing Plan--TRY IT ON2.1 Market environmentThe digital channel has become a very important distribution channel for many retailers. Online shopping is more and more popular both among the consumers and suppliers because of its distinctive advantages, which is convenient, economical and accessible. The E-commence opened up for new possibilities for brands to expand their scale at low fixed cost while customers are also accepting this change

Marketing Plan

5282 words - 21 pages notice, flexible & fast distribution to customer sites.With proper marketing strategies generated by marketing mix, a details action plan, control systems & equipment with efficient management, we can bring a new era to spare parts & service business.1.0 Introduction of Company BackgroundTokyo Electron Limited (TEL) is a leading global supplier of semiconductor production equipment (SPE). Tokyo Electron Limited (TEL) engages in

Marketing Plan

6868 words - 27 pages *Premiums and gifts*Continuity programsPublic Relations:*Charitable donations*Sponsorships*Community relations*EventsSales Force*Sales presentations*Samples*Merchandising programsDirect Marketing:*Catalogs*Mailings*Electronic shopping*Direct meetings with retailers*Stadium VendorsSales and Public Relations PromotionEssentially the advertising and promotion section of the marketing plan describes how a company is going to deliver their unique selling

Marketing Plan

6735 words - 27 pages maintaining good communication between their sales team, channel partners, and marketing managers will produce the results intended for the success of educating the U of P students.The webinair program will develop a promotional strategy, come up with a sales promotion schedule, and select an advertising plan to ensure reaching the targeted market share. The webinair program is merely an enhanced version of online classes except this program

Marketing Plan - 4245 words

4245 words - 17 pages . Organization and product 31.2. History 42. Strategic Plan and Focus 42.1. Mission Statement 42.2. Goals and Objectives 52.3. Core Competencies / Competitive Advantage 63. Situational Analysis 63.1. SWOT Analysis 63.2. Industry Analysis 63.3. Competitor Analysis 63.4. Company brief 63.5. Customer analysis 73.6. Environment analysis 74. Market-product Focus 74.1. Marketing and product objectives 74.2. Target Market 84.3. Points of Difference 84.4

Marketing Plan - 1279 words

1279 words - 5 pages resources or the expertise to implement it. In the process of creating a marketing strategy it must consider many factors. Of those many factors, some are more important than others. Because each strategy must address some unique considerations, it is not reasonable to identify 'every' important factor at a generic level. The following plan is intended to provide a basic marketing plan for a fictitious company. The company in question wil

Marketing Plan - 1661 words

1661 words - 7 pages 2.1 Objective As a student of B. of Com (Human Resource Management), it is important to know about the marketing system of an organization. I choose to do a marketing plan for running shoes and try to carry out all the theories I have learned. The report will definitely help me to increase the knowledge about the organizational activities of a company. My objective of this marketing plan is to learn more about the marketing system of an

Marketing Plan - 882 words

882 words - 4 pages people from all over the world. It is not just the people they must consider when marketing their product, it is the cultures that they are part of that the marketers job a difficult one. In this paper I will outline a global marketing plan for a new sports equipment product. The product I will be marketing is a brand new ski that changes stiffness depending on the terrain sensed. Although

Similar Essays

International Marketing Plan Mission Statement And Objectives

993 words - 4 pages businesses in the third period. Our goal is to increase the sales volume, which will require the company to follow the steps in the marketing mix strategies. The company will remain alert to the changes in demand due to the seasonal changes in air quality (Air pollution in Japan Is It Getting Worse, 2010). We hope we can increase our sales by 3% for each period. Through the use of quarterly reviews, we will determine if our market development plan is

Example Of Marketing Plan Essay

1654 words - 7 pages requirements consist of 30-48 semester hours of graduate work depending upon undergraduate preparation. There are three levels that have to be achieved in order to obtain a MBA. They are categorized by MBA foundation courses, advanced MBA course, and elective courses respectively. To apply for the MBA program, applications should be submitted at least one month prior to the beginning of the term in which the student wishes to begin course work

Marketing Plan Essay 8164 Words

8164 words - 33 pages further decline. Nonetheless, the product life cycle concept helps marketing managers to plan alternate marketing strategies to address the challenges that their products are likely to face. It also is useful for monitoring sales results over time and comparing them to those of products having a similar life cycle. Q.2 Explain various categories of brand sponsorship with example? Answer  Introduction: American Marketing Association

Marketing Plan Essay

3431 words - 14 pages the younger generations, the firm should target the Y-Generations. The target market chosen for this marketing plan will be powerful to capture the market in that specific segment and lead among the competitors by implementing the marketing strategies.In this marketing plan, the micro and macro environment of the organisation is analysed and based on that SWOT analysis of the organisation is performed to frame the marketing objectives of target