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Marketing Plan: Phase Iii Paper

2036 words - 8 pages

This paper will discuss phase III of the marketing plan for Wedo's Tacos. Phase III will discuss four specific aspects of the marketing plan, the attributes of the new products and service, the factors and impacts of the product life cycle, differentiation and strategy of the product and service, and lastly the appropriate price strategy for the products and services of Wedo's Tacos.The attributes of new products and servicesThe previous phases discussed some aspects of the products and services. This phase will discuss the products and services with more detail so all stakeholders will have a better understanding of what Wedo's tacos is and what is to be accomplished.Wedo's Tacos will begin with seven new products and the services to put those products into the hands of the consumer. The products are a variety of menu items totaling seven items as of the writing of this paper. More items may be added during the development of the products and opening of the actual restaurant but at this time the number stands at seven.The stakeholders have decided to provide only tacos with the necessary condiments as well as drinks and tortilla chips. All tacos served will come with a choice of flour or corn tortillas, free chips and salsa with each order, and condiments such as salsas, cilantro, onions, pico de gallo, guacamole salsa, sour cream, and lemon slices. As an option, a family value pack will be served by the pound with eight tortillas, cilantro, onions, salsa, sour cream, and guacamole sauce. This will feed a family of four with two large tacos and chips each.The products1. Chicken Taco: this taco will be a specially marinated and succulent tender chicken breast charbroiled or grilled to perfection, sliced, and served hot.2. Steak Taco: Thinly sliced steak marinated and charbroiled or grilled to perfection.3. Baja Fish Taco: Sea bass fish dipped in a specially made batter then deep fried with 100% vegetable oil and topped off with cabbage, pico de gallo, and a creamy special topping.4. Al Pastor Taco: Freshly sliced and specially marinated pork steak which is constructed in a vertical cylinder shape and allowed to be slow cooked by a rotisserie flame with a whole pineapple on top. The pineapple juice helps to season this special treat.5. Shredded Beef Taco: Seasoned beef cooked to perfection in a corn tortilla and deep fried with lettuce, cheese, and tomato, truly an American favorite.6. Carnitas Taco: Seasoned shredded pork cooked to perfection with guacamole sauce, sour cream, cilantro, and salsa.7. Fajitas: Marinated steak, chicken, or shrimp, with grilled red and green bell peppers along with sweet onions, mushrooms, and a specially prepared fajita sauce, served hot and sizzling.The serviceThe service portion of the business is where consumers will get their first impression of the business. The place of business and appearance is the first thing customers see. The location needs to be in a high visibility area preferably on a main boulevard or...

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