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Marketing Plan Phase Iv Essay

5242 words - 21 pages

Marketing Plan Phase IV PAGE 23
Marketing Plan Phase IVShahram DashtipourJudge Edward SingletonMelissa KlineCruz MaldonadoUniversity of PhoenixGroup I.D. WH06BSM03Prof. Richard HartmanMKT 421 - MarketingJuly 12, 2007Mission Statement--"Bringing the world of yesterday into the global family of tomorrow with communication ability for all."Overview of Speak EasySpeak Easy Corporation is a creative and innovative electronic company located in the Silicon Valley, California. Speak Easy employs 130 hand picked engineers from the best and brightest of the industry. Previously called Abstract Innovations Inc, Speak Easy has collaborated with the IBM, Darpa, and SRI international to develop the preliminary drawings and concepts. Intel Corporation has provided the Super Chip Technology for the main translator circuitry.The Pacemaker Power Technology has provided the power necessary to operate the Speak Easy. Their innovative Micro Technology has been instrumental in the packaging process and in the actual prototype size of the Speak Easy. For the rollout plan, there will be English, Spanish, Farsi, and Chinese translators that are completely operational. The research and development department has encountered many challenges with the different dialogs, which exist with in the Chinese version. The multiple dialog challenge is presented in the Farsi and many other languages also.As in any other product that is new to the market, Speak Easy faces many obvious and unforeseen challenges. The marketing department has engaged in SWOTT analysis and has elected a product launch date on June 12th, 2007. All copy rights and patents are in place and in force for the Voice Translator.Imagine entering a foreign country and instantly being able to speak the native language, the magnitude of comfort and ease to fit into any society when one can communicate freely. Speak Easy will empower travelers and business men and women with many new advantages and opportunities. The actual final product of the concept that has been developed and the marketing plan is in place, enabling Speak Easy to move forward in the global market and partnership with other organizations have been put in place across the globe. The following pages will describe the new products or services, how the marketing will impact the company's success, and what are the results of the SWOTT analysis on the Speak Easy products. How the marketing department is approaching the end users and the strategies it will have for globalization of this product has revealed an exciting future for this line of technology. Possibilities are numerous for creation of our next line of products that are being funded and researched. Speak Easy will introduce the revolutionary Easy Listener in the very near future.Product Description and ExplanationThe Speak Easy, Speak Smart Voice Translator, will be developed to directly translate any language into another language verbally. Today, voice recognition and translation software...

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