Marketing Plan Toyota Motors Corporation India

3094 words - 12 pages

1. Executive Summary

Toyota Motor Corporation entered India in 1997 in a joint venture with the Kirloskar Group. Toyota Kirloskar Motor Private Limited is a subsidiary of Toyota Motor Corporation of Japan, for the manufacture and sales of Toyota cars in India.
The company Toyota Kirloskar Motor Private Limited (TKMPL) according to its mission statement aims to play a major role in the development of the automotive industry and the creation of employment opportunities, not only through its dealer network, but also through ancillary industries with a business philosophy of "Putting Customer First".
TKMPL's have plants at Bidadi and Bangalore with capacity of 80,000 and 70,000 vehicles per annum respectively. Both plants have a combined capacity of 150,000 vehicles per annum. On 16 March 2011, it announced that it was increasing production to 210,000 vehicles per annum due to increase in demand for its models especially the Etios and Fortuner.
With effect from June 1, 2012, Toyota Kirloskar Motor increased the prices of Etios diesel and Innova by 1 per cent and Fortuner and Etios Liva diesel by 0.5 per cent. The price hike is on account of the weakening of Rupee. Toyota is boosting its production as plans to hike the production capacity of its Etios series models by 75%.
Toyota Kirloskar Motor has launched its Waku Doki Q Service Campaign from July 16- September 15, 2012. The campaign provides free check-ups and custom offers on Toyota cars across Toyota dealerships in the country.

2. Situation Analysis
2.1 Market Summary
2.1.1 Market Demographics:

As population is growing rapidly, lead to significant increase in the demand for automobile and the consumers are more likely to evaluate the differences and improvement in various automobile before they made their choice. Thus at the beginning, Toyota concentrate first both the techies and the early adopter who are willing to take risks and are attracted by the advanced technology of the Prius. Due to the swift growing in concerning about the environment, Toyota focused their targets on the environmentally conscious customers plus the customers who were desired for more fuel efficiency.
2.1.2 Market Needs:

Finally, the products are distributed among various dealers. Dealers place an order with the company in advance as they receive it from the customer. They are given a due date at which the goods would be delivered to them. As soon as they receive it, it is the dealer’s responsibility to hand it over to the end customer. Toyota’s dealers are such that high percentage of the vehicles is delivered from a few dealers itself.
This is how the supply chain of Toyota works.
In order for the supply chain to run smoothly and efficiently, Toyota has various...

Find Another Essay On Marketing Plan - Toyota Motors Corporation India

Marketing Management at Toyota Essay

8951 words - 36 pages environmental and pollution issues world is shifting toward fuel-efficient vehicles and compact vehicles. So Toyota is focussing on eco-friendly, fuel-efficient hybrid cars as the plan for their success. Toyota's hybrids are the talk of the world automotive market which clearly states the current marketing position of Toyota (Toyota, 2009).VISION1. Toyota's main vision is HARMONY WITH PEOPLE, SOCIETY AND THE ENVIRONMENT.2. Main aim of Toyota is enrichment

Toyota Motor Credit Corporation Essay

2811 words - 11 pages ventures, including those with General Motors, Peugeot, Ford and Tesla. In the future, Toyota may have a tremendous opportunity for growth by expanding its marketing to more areas in the southern hemisphere. New Zealand, for example, according to its business website, claims to be a “pioneer in using alternative fuels for transport… More recently New Zealand companies have developed automotive technologies including more fuel efficient internal

Toyota Motor Corporation

1004 words - 4 pages topped 2 million worldwide, and Tesla Motors agreed with Toyota to join the Electric Vehicle (EV) development. (Toyota Motor Corporation, 2011) Mission and Purpose Toyota is an automobile manufacturer that has become one of the largest in the world (Datamonitor, 2010). They are “engaged in the design, manufacture, assembly and sale of passenger cars, minivans and trucks and related parts and accessories” (Datamonitor, 2010). Toyota’s mission


1228 words - 5 pages TOYOTA HISTORY TOYOTA MOTOR CORPORATION is a Japan-based company mainly engaged in the automobile business and fnancial business. The founder was Sakichi Toyoda. He invented numerous weaving devices, but his most famous invention was the automatic power loom. Toyota was started in 1933 as a division of Toyoda Automatic Loom Works devoted to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda. The division


4412 words - 18 pages (9.6%), General Motors (6.9%), Ford (5.6%), Others (67.7%) 6 2.8. Key Success Factors in the Automotive Industry:  Flexibility in determining expenditure: Controlling employee-related costs, such as health and pension costs, makes manufacturers in the developed world more competitive. Analysis of Toyota Motor Corporation by Thembani Nkomo  Establishment of export markets: Development of export markets helps negate any downturns in

Toyota Company Profile

1602 words - 7 pages Motors is a genuine risk; it utilizes power as its principle fuel yet can additionally run on gas, making it to some degree a half breed. TOYOTA Motor SWOT Analysis Internal factors Toyota motor Management Strength: Experienced and entrepreneurial administration and board. Weakness: Big size can make debilitated force structure. Offerings Strength: High caliber, Efficient, Environmentally benevolent, and dependable Exports Marketing Strength: Focus

History of Toyota

1455 words - 6 pages History of Toyota Replica of the Toyota Model AA, the first production model of Toyota in 1936 The story of Toyota Motor Corporation began in September 1933 when Toyoda Automatic Loom created a new division devoted to the production of automobiles. Quickly thereafter, the division produced its first Type A Engine in 1934, which in turn was used for the production of the first Model A1 passenger in May 1935 and the G1 truck in August 1935

The primary internal and external influence on the General Motors Corporation

3834 words - 15 pages corporation can build a harmonious culture and fight against the bureaucratic culture, through which the barriers between different departments are broken while the staff in the corporation is motivated.Reference:Benders, J. and Morita, M. (2004), 'Changes in Toyota Motors' operations management', International Journal of Production Research, 42(3), pp: 433-45.Bowler, S. et al. (1996), 'The growth of the political marketing industry and the

Internationalization Of General Motors

5820 words - 23 pages General Motors. Durant retained his shares, helped set up the Chevrolet Motor Company and bought back the company, fusing the two companies into the General Motors Corporation on October 13th, 1916 (Wikipedia General Motors). 1.2 Multi-domestic Growth Since the incorporation of the General Motors Corporation, the company continued to grow by merger and acquisition, and began to focus more on international markets. This shift in attention was

Strategic Analysis of Toyota

2584 words - 10 pages depends on the manufacturing efficiency, the quality of the product, and the marketing with which the product is advertised. Demand for automobiles is driven by employment and interest rates. Porter's Five Forces model is helpful in determining the intensity of competition and the level of profitability in a given industry and the Five Forces of Competition Framework for the automobile industry is shown below in Figure 1.Toyota Motor Corporation


1681 words - 7 pages business organizations like General Motors, Ford, Honda, etc. For the promotion of the product, the company provides several kinds of gains to its customers (About Toyota, 2009).The marketing mix and its impact on the marketing strategy and tactics for Toyota Motor Corporation can be understood with the help of subsequent discussion of various marketing mix elements:• Product: Product mix is the primary element of the marketing strategy of

Similar Essays

Nestle India Ltd. Marketing Plan Essay

4960 words - 20 pages India Ltd to create and establish brand Maggi successfully in the crowded Indian food market. The insight gained thus shall be helpful to us in understanding, and arriving at a complete Marketing Communications Program for Nestle Maggi. SITUATION ANALYSISDefine the Product / Competition‘Bas do minute’ is all it still takes to put a hot, steaming bowl of MAGGI on the table. Twenty-five years after the instant noodle brand from Nestle made its way into

Marketing Communication Brief: Toyota Prius 2004 2005 Plan [Draft Version]

9549 words - 38 pages Year 2004 - 2005Toyota Prius: Integrated Marketing Communication Brief[DRAFT VERSION ONLY]Stanley C.T. NgToyota Motor Corporation, Australia.1 Table of ContentsPage1. Table of Contents 22. Executive Summary 63. Introduction 74. Review of Marketing Plan 74.1. The Automobile Market 74.2. Toyota: SWOT Analysis 114.3. Consumer Behaviour Analysis 124.4. Competitors Analysis 144.5. Toyota Prius: Product Descriptions 154.6. Toyota Prius: Market

International Marketing Plan: Mission Statement And Objectives: Marketing Ge Air Conditioners In India

1237 words - 5 pages An organization that is successful in marketing has invariably started with a marketing plan. One of the first steps for that marketing plan is defining a mission statement, and knowing what the objectives of the marketing plan entail. Team A has opted to market General Electric (GE) air conditioners in India, and will initially define the mission statement and objectives needed for success. Thomas Alva Edison is credited with the founding of GE

Harley Davidson Corporation Marketing Plan Paper. This Essay Discusses How Harley Davidson's Marketing Strategy Has Overcome Fierce Competition From Foreign Companies.

1185 words - 5 pages merchandise. HD also promotes its motorcycles through dealerships with marketing programs, shows, and public relation programs. Demo bikes are also made available at events like Daytona and Sturgis. HD also has a non-dealer network of mid to high-end department stores like Costco's and BJ's. These outlets are meant to appeal to the non-enthusiast.Timing, Cost, Return, and Feedback of the Marketing PlanBefore the marketing plan and strategy for HD can be