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Marketing Project Essay

986 words - 4 pages

Introduction:
AHOMKA COUTURE was founded in 2013 by a group of culturally educated men and women who have a strong connection with their native culture and strive access/ find with a desire for customized attire that adhere to their traditional norms.
Motto: Customizing Traditional Clothing Demands EXPERTS!!!
Product Name: AHOMKA COUTURE: Ahomka means customer satisfaction in Ghanaian language.
Product Description:
Our focus is to set up a business whereby we will customize and sell traditional clothing from all walks of life to customers in an RV door to door. Most of the clothes will be made on the spot, while the others will be customized and will be readily available to the consumers ...view middle of the document...

By using this strategy we intend to increase our sales volume, grow profits and obtain a larger market share.
Customer Needs:
Have knowledge of customers needs.
Be aware of what the customer need to address.
Be aware of methods used to satisfy customers need.
Mission Statement:
A commitment to customer satisfaction has been part of AHOMKA COUTURE since day one. Our goal is to provide the best product with the greatest service possible and to position AHOMKA COUTURE as a servicer leader in customizing traditional clothing on wheels.
Situation/SWOT Analysis:
Strengths:
Affordable Prices.
Competitive Advantage .
Product Differentiation.
High quality Clothing.
Good Looking Employees.
Loyal Brand Name.
Innovative.
Clear Positioning.

Weakness:
New in the market.
Competition from cheaper stores.
Slow customer growth.
Small size.
Relatively high costs of production.
Inconsistent delivery of services or poor quality control.

Opportunities:
Online Shopping: E-commerce holds huge potential for the company.
New customers leading to increased purchases.
New fashion trends.
Offer more variety.
Local Events.
Market Growth.

Threats:
Price wars with competitors.
Economy.
More competition.
Keeping up with trends.

Objectives: (Lets make a table for this also)
Financial Objectives:
To grow sales and earnings;
To improve return on invested capital.
10% increase in profit annually.
Limit expenses and attract new business and customers.

Non-financial objectives:
Introduce new traditional clothing from more countries
Always provide high quality and unique product to our market at a low price
Obtain the trust of our market segment
Excellent customer service.
Competition:
Any store that sells clothes at an affordable price.
Competitors include other middle priced-ranged department stores.
Industry analysis:
Size - we will use an RV. ( a gift from one of the stakeholders father)
Geographic Area – Miami- Dade and Broward County, FL.
Projected growth - We expect to grow within 5 years.
Product Positioning:
Product/ service differentiation competitive advantage - our company will provide unique and valuable service to consumers beyond offering just affordable...

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