This website uses cookies to ensure you have the best experience. Learn more

Marketing Research Kudler Fine Foods Essay

2654 words - 11 pages

Kudler Fine Foods is a virtual organization gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchases. In this paper, Kudler Fine Food's Marketing Overview will be used as a guide to justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics. Where additional market research is needed, it will be identified and the importance of competitive intelligence and analysis in regard to development of Kudler Fine Food's marketing strategy and tactics will also be addressed.Company and Marketing OverviewThe first Kudler Fine Foods store was opened on June 18, 1998 in La Jolla, California by Kathy Kudler. Two years later a second location in Del Mar opened and in 2003, a third location opened in Encinitas. Each store is an upscale specialty food store located in a fashionable shopping center and contains approximately 16,000 square feet of retail space. Each of the departments of Fresh Bakery and Pastries, Fresh Produce, Fresh Meat and Seafood, Condiments and Packaged Foods, Cheese's and Specialty Dairy Products are stocked with specialty domestic and imported foods and beverages (Apollo Group Inc, 2005).In business, it is critical that companies carefully conduct research before implementing new marketing strategies. Companies will often have to conduct marketing research by defining marketing problems and opportunities, systematically collecting and analyzing information, and recommending actions (Kerin, Berkowitz, Hartley, & Rudelius, 2006). Implementing new marketing plans without conducting research first, is like driving a car a high speeds on a windy road with a blindfold on. Although new and exciting for a few seconds but sooner than later, the company will crash into a wall of unforeseen obstacles before reaching its desired destination, and even if the company survives, it will regret the journey (Knox, 2008). Kudler Fine Foods, a specialty food store located in the San Diego metropolitan area, has experienced tremendous growth and is focusing on expanding its services by way of new marketing strategies. The company desires to improve the efficiency of its operations and increase the customer purchases as a means to increasing the loyalty and profitability of its consumers (Kudler Fine Foods Intranet, 2004). Without conducting careful marketing research, Kudler's marketing strategy and tactics will not yield the projected results the company hopes to achieve, but will instead lose its competitive advantage and uniqueness as it spends more money than it earns. In this paper, this author will justify the importance of marketing research in the development of the new marketing strategy and tactics of Kudler Fine Foods, identify the areas where additional research is needed, and finally, analyze the importance of competitive intelligence is strategy...

Find Another Essay On Marketing Research Kudler Fine Foods

Kudler Fine Foods Marketing Research Essay

1964 words - 8 pages its services by way of new marketing strategies. The company desires to improve the efficiency of its operations and increase the customer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Kudler Fine Foods Intranet, 2004). Without conducting careful marketing research, Kudler's marketing strategy and tactics will not yield the projected results the company hopes to achieve, but will instead lose its

Marketing Research: Kudler Fine Foods Essay

2020 words - 8 pages buyers (Kerin, 2006), while helping the seller make a profit by selling the goods, services, and ideas provided by the seller.Kudler Fine Foods' (KFF) mission is to offer the consumers who are "aspiring to purchase the finest epicurean delights" with "the finest in selected foodstuffs and wines" in stores staffed by "experienced, helpful, and knowledgeable" employees (Kudler Fine Foods). KFF' objective is to offer the highest quality products to

Marketing Research on Kudler Fine Foods

994 words - 4 pages market.ConclusionThe objective is to expand services, improve the efficiency of store's operation, and increase the consumer purchase cycle. In order to become a successful chain store Kudler Fine Foods must develop a solid marketing plan that would support their goals. It is also important to look that entire marketing strategy and to continue to anticipate change while focusing on delivering superior customer service excellent quality and continue to

Marketing Research Paper: Kudler Fine Foods

1432 words - 6 pages vegetables, gourmet cheeses and an eclectic selection of wines and liquors. As the company has prosperously expanded it is essential for Kudler Fine Foods to remain current in their marketing strategy. An overview will be provided identifying the importance of marketing research as it aids in marketing strategy, offer recommendations regarding Kudler Fine Food in which more extensive market research may benefit the company and analyze the role in

Kudler Fine Foods Marketing Research Paper

1352 words - 5 pages and gain popularity. With their current growth, Kudler Fine Foods is ready to develop changes to increase revenue and lower costs. This paper will justify the importance of research to the marketing strategy and tactics of Kudler Fine Foods. This paper will also cover competitive intelligence and analysis and explain how it plays an important role in the development of the marketing strategy and tactics. In addition, if Kudler Fine Foods needs

Kudler Fine Foods-Marketing

1106 words - 4 pages exceed the customers' requirements, the business must examine customer data (Kudler Fine Foods, 2007).Kudler needs to conduct more research on the loyalty points program as the marketing plan does not state what an average past purchase amount per customer may be. In order for a customer to be able to redeem loyalty points, the points have to be valued at a high proportion of the sales. Many customers will not meet the criteria and not be able to

Kudler Fine Foods Marketing

1751 words - 7 pages Kudler Fine Foods-Marketing PAGE \* MERGEFORMAT 6 Kudler Fine Foods-MarketingBrian R. DuncanUniversity of PhoenixMBA-502July 15, 2008"The firms that gain loyal customers by providing unique value is the essence of successful marketing" (Kerin et al., Chapter 1, pg 14). Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability. The customer focused programs, frequent shopper

Marketing Assignment Kudler Fine Foods

1622 words - 6 pages Marketing: Kudler PAGE 6 Running head: Marketing: Kudler Fine FoodsMarketing AssignmentThe following paper will discuss Kudler Fine Foods interest in expanding its business of providing specialty foods in the San Diego metropolitan area to include catering services. The reader will assess Kudlers market research and learn of Kudlers marketing mix, product availability, competitive pricing for the catering service, marketing the catering

Kudler Fine Foods Market Research

1202 words - 5 pages IntroductionKudler Fine Foods is a virtual organization gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. In this paper, Kudler Fine Food's Marketing Overview will be used as a guide to justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics

Marketing Research Case study for Kudler Fine Foods

1587 words - 6 pages Food Network claimed 19.7 million subscribing households in 2002 (ibid, para. 12) and saw a 25% increase in viewership from Fall 2004 to Fall 2005 (Channel Canada, 2006). Never has it been so stylish to cook and entertain, or so you would think. This paper examines the marketing plan of Kudler Fine Foods, discusses the importance of research and competitive intelligence in the development of its strategy and tactics, and identifies where it needs

Market Research Paper - Kudler Fine Foods

1162 words - 5 pages IntroductionKathy Kudler is the owner of Kudler Fine Foods, which is a gourmet grocery store that has experienced significant growth and constantly focuses on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. This paper will justify the importance of marketing research in the development of Kudler Fine Food's marketing strategy and tactics, and identify the areas where Kudler requires

Similar Essays

Kudler Fine Foods Marketing Research Essay

1061 words - 4 pages the finest epicurean delights (Kudler Fine Foods, 2011). To be successful Kathy Kudler had to do her homework and rely on marketing research to develop her marketing strategy. With the use of competitive intelligence and analysis she has quickly started a successful business that has been able to break even and show a profit in only nine months from the startup of the company.Importance of marketing researchMarketing research is an important part

Kudler Fine Foods Marketing Research Essay

605 words - 2 pages Kudler Fine Foods is a group of gourmet epicurean stores that "has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers" (Kudler Fine Foods). This can only be achieved by making appropriate business adjustments, using the marketing resources available, building a

Marketing Research: Kudler Fine Foods Essay

984 words - 4 pages Marketing Research: Kudler Fine FoodsKudler Fine Foods has continual growth and is now on the brink of making considerable in-house changes to augment revenue and consumer happiness. Kudler Fine Foods is a gourmet grocery retailer and current market surveys have revealed they have been persistant at exceeding customer's satisfaction in every area except one: the cost of merchandise. By exploring ways to decrease costs Kudler Fine Foods will

Marketing Research – Kudler Fine Foods

1114 words - 4 pages focus of Kudler's marketing campaign. The current plan is focusing on several areas; Research, development, and rollout of new programs, Cooking Classes, Frequent buyer points program, Supplier relations program. Before beginning this plan, Kudler will need to perform research.Marketing ObjectivesKudler Fine Foods has experienced significant growth and wants to expand it's services, improve efficiency of operations, and increase the consumer purchase