This website uses cookies to ensure you have the best experience. Learn more

Marketing Research This Paper Describes The Conception And Marketing Procedure For New Cellular Phones.

549 words - 2 pages

Business Research Project: Sony Ericsson Mobile PhoneMarketing research comprises one of the most important and fascinating facets of marketing. It links the consumer, customer and public to the marketer through information which is used to identify and define marketing opportunities and problems; to generate, refine and evaluate marketing actions; and to improve understanding of marketing as a process and of the ways in which specific marketing activities can be made more effective.This assignment looks into the research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology. The research will be conducted for the company Sony Ericsson; the product is a brand line extension for the mobile phone market that is to be integrated into the gaming market. This product will offer the consumer the ability to use their mobile phone as a gaming device and play against other users via Bluetooth and GPRS. At present, the only company selling this type of product is Nokia, with their product N-Gage.Product DescriptionIn October 2003, Nokia launched a hand-held gaming/mp3/radio/mobile phone called N-Gage. The N-Gage has a high quality 3D color screen, with Bluetooth wireless connectively and GPRS support (Nokia, 2003) that enables gamers to play multiplayer games at a whole different level. The aim of Nokia was to enter the portable gaming market, competing alongside the massively popular Nintendo Game boy.Background of Sony EricssonIn September 2001, the formation of an equally owned joint mobile communications venture of Sony and Ericsson gave each side the benefits they sought. For Sony, it gained a step into the European mobile market and Ericsson gained Sony's...

Find Another Essay On Marketing Research- This paper describes the conception and marketing procedure for new cellular phones.

This paper is about the marketing techniques that McDonald's uses

649 words - 3 pages usually ask if you would like to try a specific item from the menu. They do this in order to promote new items and to get people to recognize new products.Sales Promotion is a huge part of McDonald's marketing strategy. They use many games, coupons, contests, and other special incentives to help stimulate sales. . They have always focused promotion around good food, friendly folks, and fun. They have spent a considerable amount of money on

Describes marketing scheme of Nike and Michael Jordan

2483 words - 10 pages year. Nike is officially called Nike in 1978 and has signed on tennis great John McEnroe, New York City marathon champion Alberto Salazar, women's marathon gold medallist Joan Beniot, and Olympic track star and gold medallist Carl Lewis. (story/chrono, 1-2) Also during this time Nike is opening manufacturing plants all over the U.S. Nike was a household name for most athletes by early 1980's.Nike's focus was still on track and field and for the

This paper analyzes the marketing approaches of rivaling companies, ADIDAS and Nike

525 words - 3 pages merchandise. This exclusive line, and its inflated prices, is occasionally found in retailers, but mostly ordered directly from Adidas either online or by catalog. In not making their product easily attainable and raising the price, Adidas is creating a demand for their pioneering line.Not only is the product itself hard to find, but advertising in more traditional media such as magazines and television is also sporadic. Instead, Adidas has set out a

Marketing a new product for Cadbury's

7279 words - 29 pages , competitions, giving the radio stations free boxes for competitions and asking the DJ's to try one on air and special offers.ConclusionFrom this I have come to the conclusion that the current marketing mix from Cadbury's is working very well and I intend to take some of the good features and use them in my coursework.Secondary Research and Primary Research MethodsSecondary ResearchIntroductionSecondary research is a method of research carried out

Marketing Strategy for a New Company

573 words - 2 pages Marketing Strategy for a New Company Introduction I am making a marketing strategy for a non-existing Service. The service is going to be unique and very broad in the region of car services such as garages, repair and modifying services, selling cars and parts, and even entertainment including car shows and racing once or if the company expands. The service will also include a bar or social room. The service that will use the

Marketing plan for shoes company -New Balance

7824 words - 31 pages that display by Foot Locker. The products that sell through Foot Lockers are mostly running shoes with basic features and poor appearance.1221 is a latest model for running shoes that introduced last October in Australia. It has lots new features and improved appearance but its sale volume is still limited due to lack of advertising. Therefore, this marketing plan is aimed to penetrate more market shares through better distribution channels and

Marketing plan for Volkswagen -New beetle Cabriolet

2877 words - 12 pages Executive SummaryThis document is a marketing plan for Volkswagen -New beetle Cabriolet, effective for the years 2004 to 2005. The objective of this plan is to recommend strategies that launch the New beetle Cabriolet.Volkswagen's market share is growing and it is standing in 9% market share in the global car market. And we want to position the Volkswagen brand as a global leader in the quality car market.The environment and factors analysis the

Identify the methods use to market this new service in relation to market segmentations, targeting, positioning and marketing mix

3650 words - 15 pages water taxi ventures to achieve a higher level of service and productivity. Being a marketing manager of Logistics Services Sdn Bhd, (LSSB )East Malaysia would be the best place for promoting water taxi.A water taxi or river taxi or aquatically inclined taxi or commuter boat is a boat used for public transportation in cities with water channels. Many cities, including New York City, Boston, Baltimore, Fort Lauderdale, Winnipeg, Vancouver, London

The New Direct and Digital Marketing: The Marketing Mix and the 4 P's Revised

1560 words - 7 pages is relying exactly on that. Their product requires that kind of communication and by personalising the consumers cup, for example, the seller has already established the first step of an interpersonal relationship. To conclude, Relationship Marketing is a relatively new phenomenon, however, it should not be underestimated by organisations nowadays. In this fact paced environment, businesses become more competitive and it is more difficult to

Marketing and history of the new Air Jordans

2552 words - 10 pages very easy for Nike to show the high quality of their product since professional athletes are using their product.This research paper is going to talk about the marketing mix used to promote the new Air Jordan's. These new Air Jordan XVII are not just any normal pair of sneakers, they are the most expensive sneakers ever! The Jordan's sell for $200.00, and instead of coming in a regular cardboard shoebox like all other sneakers, these Jordan's come

Marketing Concept and the possible limitations to this concept

1438 words - 6 pages that businesses should first determine the existing needs in the marketplace and then design and produce a product to satisfy this need rather than taking an existing product and endeavoring to modify demand for it by reducing price or varying promotional technique.Marketing concept plays an important part in an organization. According to the Customer Service Institute, it costs as much as five times as much to acquire a new customer than it does to

Similar Essays

This Report Describes The Introduction To Marketing And Its Purpose

713 words - 3 pages should be able to have better knowledge (than the competitor) about customer wants and needs, one can develop a new and better way to approach the market.The individual that I interviewed for this study is an executive for AT&T that has well over 10 years marketing experience in many various business environments. The importance of selling involves understanding the background, foundation and mentality which truly identifies the important

Marketing Plan For Nokia Mobile Phones

4389 words - 18 pages competition, both nationally and internationally. Newly designed cellular phones with new features and technology are being offered almost monthly. Companies competing in this category find it necessary to introduce innovative ways to compete day to day in order to remain in business, in respect of both the product itself and the service that it provides. The competition from Japanese cellular phone companies are especially challenging, as they have

New Product For Marketing Essay

2207 words - 9 pages .         On the spice aisle, the new product line, along with the spice rack, will be on the shelf that is at eye-level. Above the spices, a cardboard sombrero will be suspended using invisible fishing line Price For the Pricing Strategy we will be using a Penetration Pricing Strategy, and setting a price below the competing brands to try to gain market shares quickly. Even though we realize that in this particular market there are a lot of

Marketing 2.0: The New Language Of Marketing

781 words - 3 pages , organizations are going great length to advertise and promote their products and earn valuable customer loyalty. It is one of interesting but complicated science of modern day business. Corporates were forced to invest on marketing to sustain their business and gain over their competitors. The more corporates emerged in trade arena, the tougher it become for their marketing strategies. This on one hand have had given the opportunity to innovate in terms of