Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. The Marketing strategy consist 4Ps that is place, product, price, and promotion. This 4Ps is used to market the product to the people and to make the product being famous in the country or international. The size of market segment for this product include geograpic, demographic, behavioural, and psychorgrapic.
Place strategy is a method D’Herbs used to sell the product or service through various distribution channels to the ultimate purchaser or end-user. It is a vitally important strategy that focuses on how D’Herbs reach the target market. Besides that, to market D’Herbs product such as instant coconut shake to the people they choose kiosk and mini market at Jakarta, Bandung and Medan. Why the company choose kiosk and mini rmarket to sell D’Herbs product? D’Herbs choose kiosk to sell the product because it can increase customer base. This is because by placing kiosk at strategic locations, a company has the ability to reach more customers without a costly investment in additional brick and mortar space. This approach increases revenue opportunities by expanding the customer base which increases the potential for the company to sell more products.
Other than that, it cans boots job satisfaction. It is because retail kiosks can handle many of the customer inquiries that are not directly related to sales. The company employees will be able to focus more of their efforts on increasing sales, which will generate more revenue for both the store and the sales associate. This increase in revenue will boost employee morale as employees will typically see an improvement in the company bottom line reflected in their own increase in compensation.
Furthermore, D’Herbs choose the mini market because most outlets carry staple goods at affordable prices, often in smaller package sizes. Mini-markets and convenience stores are also often located near residential complexes, making them significantly more convenient than supermarkets and hypermarkets for much of the population.
Price is the one of marketing strategy which creates sales revenue all the others are costs. The price of an item is clearly an important determinant of the value of sales made. In theory, price is really determined by the discovery of what customers perceive is the value of the item on sale. Researching consumers' opinions about pricing is important as it indicates how they value what they are looking for as well as what they want to pay. To market this product D’Herbs selling coconut shake at a reasonable price and all the customers can buy this product. So, D’Herbs selling the instant coconut shake at 49500 Rupiah. This is because, this price reasonable with the ingredient of coconut shake that the company produce. For the first time...