Marketing Strategy Case Study (Week Four)

1628 words - 7 pages

Globalization IssuesBecause the Internet connects computers all over the world, any business that engages in electronic commerce instantly becomes an international business. When companies use the Web to expand within the business market, they are automatically forced into operating in a global environment. Some of the issues that a company may face when it conducts business through international commerce are trust issues between different environments, culture differences, and language barriers.Trust IssuesIt is important for Staples to establish trusting relationships with their international customers in order to be successful. Companies need to establish a good reputation throughout the world. They begin creating trust by ensuring that customers know who they are and that they are dependable and deliver what is expected of them as a company. Most businesses usually rely on their established brand names, and dedication to customer satisfaction in order to build a trusting environment on the Web. Other ways to develop trust include contributing to the community in some way and providing a partnership with that community or country.Culture IssuesAn important element of business trust is anticipating how the other party to a transaction will act in specific circumstances. Staples must be aware of the differences in language and customs that make up the culture of any region in which they intend to do business. Some cultures take offense to things that other countries may find harmless for example; if advertising milk in India one would refrain from utilizing any comical pictures of cow's because it is offensive to that cultural environment. Web designers must be sure to investigate all avenues of each project to ensure they are not creating an offensive or unattractive web page. Each web page should be acceptable for anyone throughout the world who will be utilizing it.Language IssuesStaples must realize that the only way to do business effectively in other cultures is to adapt to those cultures. The phrase "think globally, act locally" is often used to describe this approach. The first step that a Web business usually takes to reach potential customers in other countries is to provide local language versions of its Web site. Because office supplies can be sold and used in businesses throughout the world Staples must take specific care to ensure that they are able to communicate effectively with all customers in order to do business around the globe.Legal or Regulatory IssuesWhen dealing with legal issues in regards to e-business companies need to be aware of not only local laws and regulations, but also international laws. Once a company makes the decision to do business online they immediately become on international business. Jurisdiction on the internet is harder to define, establish, and assert than the physical world. The following is an excerpt from that discusses jurisdiction and can be found under "Legal Terms &...

Find Another Essay On MARKETING STRATEGY Case Study (Week Four)

Strategy Management/Case study/FedEx

2378 words - 10 pages To assess FedEx case with Strategy Management, the first question should be asked is"What is strategy?" Johnson and Scholes said: "Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations".How Strategy is Managed is why we study Strategic

Netto case study -marketing

1668 words - 7 pages like Tesco and Sainsbury prices are very cheap at Netto that's why within few years of time Netto is one of the fastest growing food chains in UK currently running 118 stores across the country (1997). Q1: Marketing Strategy pursued by Netto since its entry to the UK The major marketing strategy of Netto can be described as follows: -Beginning -Convenience for the buyer and store location -Merchandising -Pricing -Communication - Low profit

Case Study Marketing Research

1571 words - 7 pages Case Study Marketing ResearchMediante el ensayo que se presenta a continuación estará analizando la importancia del Marketing Research en el desarrollo y expansión de TV Guide una revista semanal orientada hacia los programas televisivos. Se estará identificando áreas donde se necesitara ser más riguroso en el Marketing Research, además se hará un análisis de la importancia del

Marketing research: case study

1474 words - 6 pages 1. Management Decision Problem (MDP)How can short-stay tourist numbers be increased to boost development and economic growth?According to the project brief of the Redcliffe Tourism Accommodation strategy, Redcliffe is now facing a big challenge in tourism. Although Redcliffe has a lot of advantages with its natural attractions, strategic position and landscape, the quality and quantity of tourist accommodation has not grown substantially. The

Case Study Marketing:

7305 words - 29 pages This essay is about the application of the the Customer Equity Model for It also covers the formulation of a CRM strategy based on this model.GROEPSOPDRACHT 3MARKETING MANAGEMENTCASE INDEPENDER.NLRotterdam, 14 mei 2003Studenten: Cindy Brouwerstudentnr. 119661e-mail adres cindy.brouwer@meespierson.comNico Geelhoedstudentnr. 274903e-mail adres nja.geelhoed@port.rotterdam.nlINHOUDSOPGAVE1PLAATS VAN INDEPENDER IN DE FINANCIËLE

CASE Study: Four Seasons Goes to Paris

901 words - 4 pages CASE Study 1Four Seasons Goes to ParisMGMT 810Four Seasons Goes To ParisOne of the worlds leading operator of luxury hotels in business for the last thirty years Four Seasons is successful due to exceptional personal customer service, adhering to standards, at the same time adopting to local customs and blending with the environment.While staying at Four Seasons guests can be assured they will get individual personal attention and exceptional

Dunkin' Donuts Hypothetical Marketing Strategy Case

1213 words - 5 pages spirits, wine, quick service restaurants. Further, they own an international chain of franchises consisting of three established brand names; Dunkin’ Donuts, Baskin Robins and Togo’s- and is among the top five players in the food and beverage industry with more than 11,300 outlets worldwide. Dunkin’ Donuts Case Study (2-1) The Bagel Introduction was Dunkin’ Donuts’ largest initiative ever. However, an upsurge of problems erupted mostly in the

Gillette Advertising Marketing Case Study

2246 words - 9 pages Care and Body Wash for men” and “Clinical Strength deodorant”. With this, Gillette attempted to enhance its existing product lines and expanding it marketing strategy by the design of a full “shower experience”. In spite what experts say, innovation is always possible, it can never come to an end. And the company we have been analyzing is a clear example of that. When it first started, Gillette had no hope of becoming the big company it

Strategy management of change (case study)

3856 words - 15 pages fit in that market. The third is establishing a strategy. For each, Moss Adams must develop a game plan for achieving its long-run objectives.(Marketing Management, 12th edition, page 49-57)However, the strategic planning in marketing management consists of four organizational levels: the corporate level, the division level, the business unit level, and the product level which in this case is the services provided by Moss Adams. Corporate


2775 words - 11 pages INTERNATIONAL STRTEGYASSIGNMENT: Case study: WaitroseWord count: 2945Abstract:This assignment describes focus differentiation strategic models used at Waitrose organisation and its competitive industry. Waitrose environmental is analysed by internal and external factors. Different types of methods have been discussed in this assignment (e.g. PESTEL analysis, SWOT analysis).Introduction:Waitrose founded in 1904 by Wallace Waite, Arthur Rose and

Corporate Strategy – Meli Marine case study

1629 words - 7 pages Giovanni Costa Corporate Strategy - Individual Assignment 7th International MBA Part Time 1 Corporate Strategy - Meli Marine case study Giovanni Costa Giovanni Costa Corporate Strategy - Individual Assignment 7th International MBA Part Time 2 1) Container shipping industry has consolidated over last years from over 100 carriers to just 15 global players accounting today for roughly 80% of volume, mostly concentrated in Asia-Europe and Asia

Similar Essays

Marketing Strategy In China – The Case Study Of B&Q

2813 words - 11 pages Marketing Strategy in China - The case study of B&Q IntroductionB&Q the largest DIY retailer in Europe, entered the Chinese market in the year 1999 by opening a store in Shanghai through a joint venture with Home Decorative Building Materials Limited, a Shanghai based property developer (Murphy et al., 2006). Although B&Q does very well in Europe, Chinese DIY market is quite different from western markets in many aspects mainly

Week Four Case Study

906 words - 4 pages against securities must submit them for arbitration to arbitrators assigned by the various stock exchanges and the Financial Industry Regulatory Authority”. ( 131,132) After reviewing this week’s case study, our text show three possible scenarios of what the Judge could do, at this time I would like to address each one. In the first scenario, the judge could allow the arbitration to proceed, although there is pending class action suit, allowing

Four Season Solved Case Study

9600 words - 38 pages manager noted. "It is the base on which we build." "When you talk to a Four Seasons person," Richey concluded, "they are so familiar with each of the standards, it is astonishing. With many managers at other firms, this isn't the case." "We have been obsessed by the service standards," Hengst noted. "People who come from the outside are surprised that we take them and the role they play in our culture so seriously. But they are essential: talk to me

Case Study Week 5

1306 words - 6 pages duty to find ways to intervene and help the Campbell family deal with their health issues and family problems. I identified several areas, which they needed to make changes to improve their family’s quality of life. This family’s life can be improved if they follow the interventions and resources that are provided for them. In this case study, the major problem facing this family is the issue of financial instability. There are many health