Marketing Strategy In Iphone Essay

2012 words - 8 pages

Table of ContentsExecutive Summary2Global Environment2General industry trends2Opportunities3Threats3Company Environment4Target market and customers4Competitor5Distribution and sales channel5Marketing Strategy6Business Mission6Corporate Values6Objectives7Strategies7Marketing Functions8Product and Services8Pricing8Distribution Activities8Promotion Activities8Analysis and Recommendation9References10Executive SummaryApple is an American consumer electronics corporation, with headquarters in California. They have a well-known line of personal computers, operating systems and the line of portable media players, which have proved to be by far the most successful.The iPod was originally developed for Mac computers but software was introduced in 2002 to support windows users. It is exceptionally popular, portable digital music player that stores up to 10,000 songs on its 40GB hard disk. The earlier versions of iPod were only able to function as music players. Currently, it also includes features such as movie supports, storing addresses, games and calendar as well as the revolutionary new product iPhone.The intent of the report is outline the most successful products iPod and iPhone by looking at the global environment, company environment, marketing strategy, marketing functions as well as distribution channels.Global EnvironmentGeneral industry trendsThe industry of iPod and iPhone is extremely competitive and characterized by several highly innovative companies.For iPod, since it becomes global product with the same features everywhere independent of location, mass customization that can be achieved by introducing different kinds of accessories according to local needs. The future of iPod is more expectable in the industry.For iPhone, the key rivals will react with several different competitive strategies. The first will be with competing products like Blackberry, Nokia N95, these PDA-like products that compete in similar mass markets but have increased features and lower prices. The second will be with competing products like Palm Treo, which compete primarily for the business user and have superior features for that purpose thus further segmenting the Smartphone market.Opportunities•Opportunity to capitalize financially•Develop an admirable/exceptional goodwill that can have monetary value in future•Success of downloads from iTunes•New Wi-Fi partnership with starbucks•Opportunity for fast market growth as parents may see this as an educational device as it is able to read booksThreats•Possible impact of finding out that Apple has infringed on the intellectual property rights of others•Highly dependent on spending trends in the education, customer and creative markets•Margins depend on changes in component pricing•Constantly changing market for consumer electronicsCompany EnvironmentTarget market and customersThe users of iPod are believed to have a number of common characteristics, for the purpose of this...

Find Another Essay On Marketing Strategy in Iphone

Marketing Strategy in China – The case study of B&Q

2813 words - 11 pages Marketing Strategy in China - The case study of B&Q IntroductionB&Q the largest DIY retailer in Europe, entered the Chinese market in the year 1999 by opening a store in Shanghai through a joint venture with Home Decorative Building Materials Limited, a Shanghai based property developer (Murphy et al., 2006). Although B&Q does very well in Europe, Chinese DIY market is quite different from western markets in many aspects mainly

Marketing Strategy to Sell Agricultural Products in South Korea and Morocco

1583 words - 7 pages also less expensive; with a full page ad in a major magazine or trade journal averaging $2,600. This compares to over $18k in the United States (“Country Market Analysis: South Korea,” 2014). However, with the strategy of reaching an importer/distributor versus an end consumer, these forms of advertising may not be the best use of funds. Instead, Surtrading may desire to focus on tradeshows, where large distributors can be found for their

Mountain Dew: Reasons for failure in Pakistan, Marketing analysis, Strategies, USP, Pricing strategy, competitive analysis, market segmentation, target market, etc.

8497 words - 34 pages members.It will provide the information of the soft drink industry, which is relaunching its product to the local market in the month of February. By the end of the report will learn about Current Market Situation the firm and of the product, Marketing Strategy, distribution Strategy, Advertisement and Competitive Situations.We have tried to portray the fact we have observed during this research process for the product, although this information may

Ericsson's Marketing strategy in China

1659 words - 7 pages Ericsson's China StrategyThe tie between Ericsson and China may be traced back to more than one century ago when the first batch of Ericsson telephone sets - 2,000 in all - were shipped to Shanghai. Being a giant telecommunications company of world renown, Ericsson makes a point of localizing its widespread branches and merging itself with local economies. The localization of Ericsson (China), considering the great market in China, is a very

Services Marketing Mix Elements:"An Evaluation of the Logica Carnegie Group Inc.'s Target Markets and Strategy as a Professional IT Service Provider" written in 4 hours :-P

2835 words - 11 pages ten years exceed $4.5 billion. Judging by this data CGI is not ready to divest just yet, but more likely in the building stage.What are the target markets of a services company? In Bateson's book the target 'audience' should become clear from the marketing plan, as well as from an understanding of the customer. This audience needs to be known in the beginning stages of developing a strategy. Defining the customer is in fact the basis of it.As

Marketing Strategy in Action Coca-Cola.

905 words - 4 pages chance that loyal consumers may not associate a fond memory to the product any more because its appearance is different. The positive side to creating reactive brand equity is that it may motivate loyal consumers who have not recently purchase a coke in the past few weeks or months to make a purchase. Coca-Cola introduced a Contour bottle around the world it will build its brand equity in the bottle itself. A Coca-Cola bottle may soon be one of the most recognized bottles in the world thanks to the success of the Coca-Cola Company and its marketing team.

This report is required to choose a business operating in the tourism sector and describe how the business segments its market and how this segmentation is reflected in its marketing strategy.

3605 words - 14 pages introduce an understanding of market segmentation and marketing strategy integrated with the exiting business - Dreamworld. It clarifies how Dreamworld - the largest theme park in Australia segments its market, and how the segmentation is reflected in its marketing strategy.Firstly, the report indicates the background of Dreamworld market. It describes how Dreamworld segments its market and identifies the marketing strategies applied by

iPhone Sales goals: Marketing; sales potential; and sales forecast, Strategic Plan, Tactics, Budget, and Measurement tools

1674 words - 7 pages Sales Plan : Phase Two PAGE 1 Sales Plan: Phase TwoChristina Statescu, Felipe Lemus, Amanda Shepherd, and Robbie Hall University of PhoenixMKT445 Sales Tools and StrategiesBrian BohrnstedtApril 5, 2010Intro-In this paper we will go into further depth about the iPhone. Along with some portions from last week. We will discuss Sales goals: Marketing; sales potential; and sales forecast, Strategic Plan, Tactics, Budget, and Measurement tools

Marketing Plan: iPhone Ultimate

8845 words - 35 pages be set rather fast in order to keep the interest in the new product high and ride off of the success from the original iPhone.The development stage for the new device has already been completed. The new features have been documented and added to the marketing strategy. Tests have been conducted on the iPhone Ultimate and there is no evidence of any technical factors that should hold us back from rolling out the new product. The success of the


1159 words - 5 pages important, particularly to global businesses like McDonalds as they are able to be able to market products on a global scale.Apple integrated ITunes in their iPhone based on the earlier success of the iPod. Apple identified the interests and habits of consumers into their marketing of the iPhone and hence their use of psychographic segmentation being an important strategy contributing to the success of the iPhone.Behavioural segmentation is a strategy

Apple Case Study

1207 words - 5 pages vision.With Apple approach and their Functional and Global Strategy of Operations, Marketing and R&D, are been able to bring to the market products in kind unique, revolutionizing the market of gadgets and electronics. Apple's competitive advantage is their desired to be the best wanted product in the market, with the latest technology, this is known as Differentiation Strategy. Today having an iPhone is considered having the best advance product

Similar Essays

Marketing Strategy In Tela Tel Essay

1105 words - 4 pages and defines the outcomes of the company’s various activities. The company’s strategy brings together the product, price, place and promotion aspects of the company in order to enable achievement and realization of the company’s goals. Our company’s objective in the telecommunication market is to be the leading if not sole distributor of trusted mobile phones internationally. This we plan to achieve using various marketing strategy methods, all

Marketing Strategy Implementation In Higher Education

946 words - 4 pages focused on a general business environment. The research found that strategic implementation is viewed by marketing management as operations-driven in nature. The authors uncovered 4 primary constructs from their data: implementation related outcome variables, dimensions of commitment, strategy factors and role factors. (Naidoo & Woo, 2011, p. 1122) Put in simpler terms, the authors identified strategy commitment and role commitment as the 2 key

Marketing Strategy. New Dimensions In The Global Marketplace.

2640 words - 11 pages competitors. According to Greenley (1993), the framework for developing marketing strategy can be explained by the stages of strategic planning at three different levels: corporate mission; corporate strategy; and the actual marketing strategy. This paper concerns the third level.The actual marketing strategy (Greenley, 1993; Sudharasam, 1995; Hooley et al., 1998) can be formulated in different ways, but usually it includes the following

Levi's Marketing Strategy In Relation To Type I Jeans Model.

3587 words - 14 pages The Marketing Plan.1. Executive summary.2. SWOT analysis.3. Objectives and issues.4. Marketing strategy.5. Marketing mix - 4 P's - product, price, place, and promotion.6. Action programmes.7. Appendices.1. Executive summary.1. Analyse Levi's targeting of the jeans market with respect to:- product- price- place- promotion2. Using independent quantitative survey to analyse and compare the validity of Levi's marketing strategy in respect of market