Marketing Strtegies Of Mercedes To Market The S 500

522 words - 2 pages

About the company:Mercedes S 500: Mercedes is a leader in the automobile industry and the reason for its success is its cars. One of the leading models is the Mercedes S 500 which made its debut in autumn 1998.Marketing MixProductFeaturesIncludes high-tech innovations like Pre-Safe, pre-crash occupant protection system. It can detect an impeding collision in advance and puts the vehicle and the occupants on standby. It tightens the seatbelts and also adjusts the front seats. The model year 2003 S-class will inaugurate this safety concept. The look of the car has also been changed with a wider bumper in front allowing air intake.Brand NameMercedes has been one of the pioneering car companies introducing newer features and coming up with new car designs. This has established it as a well known and respected brand famous for its quality and its well engineered cars which have met with customer's satisfaction and have fulfilled customer's demands.Added-ServicesThe company can be easily reached via the internet and they also have many offices in each sector of the area where the Mercedes personnel can be easily reached .Mercedes comes up with new schemes every year to meet with customers demands. They also provide free-service to cars for a limited number of kilometers and there are many discount schemes which are offered to the customers during special seasonal offers or during the Dubai shopping Festival they allow draws to be held in which there is a chance to win a Mercedes.PricePricing StrategyMercedes prices fluctuate with the European economy and depending on the competition in the global market from other...

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