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Marketing Strategies For Organic Products Company

7470 words - 30 pages

MARKETING STRATEGIES FOR "THE GREEN"Table of Contents1.Executive Summary……………………………………………………………………32.Introduction…………………………………………………………………………….43.Method…………………………………………………………………………………44.Summary of Secondary Research……………………………………………………...55.Summary of Primary Research……………………………………………………...…86.Target Market………………………………………………………………………..…97.Product Description, Benefit Analysis, and Positioning……………………………...108.Marketing Mix Decisions………………………………………………………..……10a.Product Decisions…………………………………………………………….10b.Place(Distribution) Decisions………………………………………………...13c.Price Decisions………………………………………………………………..17d.Promotion...

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