Marketing Trend Essay

836 words - 3 pages

Marketing Trend

Introduction

Companies of today must respond to change to survive the future. Change is inevitable-growth is optional. Change forces all business owners to adapt, adjust and be energetic in building their businesses. After all, there are only three things a company can do with change: ignore it, adapt to it or embrace it. By focusing on new ways of doing things, a company can revitalize their business. In particular, marketing in new ways and with different strategies not only simulates new business, but also gives a company a new vision on productivity.

Advertising

Companies will need to use their resources wisely as technologies and quick markets will leave companies trying to find their way to the door. Spending millions of dollars to make a product unique is a thing of the past with technology and the ever changing buying patterns and competition companies will have to use those dollars to emphasize their company values not specifically their product. Additionally education will play an important role as markets and technology is rapidly changing. Companies should develop a culture that encourages and fosters new ways of looking at things. They constantly should strive to create, develop, test and refine ideas. Organizations and associations are resources and committed to offering ideas, information, data, conferences, publications and more. In addition, local college continuing education classes, public workshops and even the library are resources that can be utilized. Learning about new ways to hire, train and motivate employees, for example, can be critical to success-especially because the labor market is so tight. Keeping abreast of trends in marketing (i.e. electronic communication, direct mail and response, telemarketing) also is important.

As an independent business person I have used educational means to stay adept to new technologies as well as keep the quality of my work more personalized. My philosophy is based on quality and not quantity and has worked and if business forces me to expand I have the ability to change and hire individuals with the same attributes to serve my customers.

Technological Market

Companies have to adapt, adjust and embrace new technologies. From order entry to presentations, confirmations to specifications, sales tracking to sales training-automation and computerization are keys to success. This is important to gaining more information, such as contacts and leads. Successful companies constantly are working to make operations more...

Find Another Essay On Marketing Trend

Marketing in Today's Business World Essay

1198 words - 5 pages as well as attract potential customers. As a result of high competition, customers ‘’can demand high quality and low price’’ (Khanna 2011) and this should be present in marketers’ minds when designing any marketing strategy. In the past, we used to have a sellers’ market in which the seller had an advantage over the buyer. Excessive demand was the trend and this resulted in products and service being offered at very high prices due to lack

99 Lives Consumer Trend Essay

901 words - 4 pages have limited time to spend on shopping from shops that are located far away from their houses. Therefore, many business companies have realized this consumer trend and incorporated it in their marketing strategies. As various companies try to select their products and services to the market, they have to conceptualize various mechanisms that will ensure that such busy consumers get access to their products or services. These marketing strategies

Attitude and Perception of Selected De La Salle Lipa Marketing Students in Networking

953 words - 4 pages emerging business and leading to a fast-changing business trends and ventures. And it is expected that this industry can contribute to the significant growth of a country by the future. And this network trend is also being standardized by a wave of entrepreneurs in continuing to grow their concept of improving their quality of life and working from home (Rocavert, n.d). The start of the success of the network marketing use is when people are

The Trends, Which Will Impact On The Marketing Manager Over The Next 20 Years

1114 words - 4 pages emerged more competition. The technology that drove the sales figure also created other industries that emerged as forerunners to today's marketing avenues.So, where do we find ourselves today? Current Trends Current market trends include an array of media based offerings, as well as product specialization. Also technology has had its fair share of involvement in setting the trend today."Today's technology allows people to have access to your body

Steps in One-to-One Marketing

719 words - 3 pages . Target marketing is the trend nowadays in selling products in which companies are creating customized sales approaches for every group of buyers. One-to-One Marketing Along with target marketing, there is a process called one-to-one marketing wherein best customers are targeted by companies to form personal relationships with them and give them what they want. One-to-one marketing is defined by www.wisegeek.com (n.d.) as a new variation of an old

B2B and B3C Marketing

739 words - 3 pages organizations require accounts to be set up, credit checks performed, terms agreed to, and pricing negotiations. From a marketing standpoint this information gathering should also be a chance to further pitch the product or service. A B2C organization is/has:•Product and trend driven•Gain the most value from the transaction•Large target market•Short sales cycle•One step buying process•Concentrate on Merchandising and Brand

Merging Corporate Social Responsibility into Modern Marketing

1701 words - 7 pages responsibility dimension was on the rise and this trend seems to continue (Luo & Bhattacharya, 2006). Such advertisings provide an opportunity for media attention, and also be helpful to build good reputation as “social responsible corporate” among the customers. Why Does Corporate Consider of Merging CSR into Marketing? CSR is supported by national and international organizations likes U.S. Bureau of Economic and Business Affairs (EB), U.S. Department of

Marketing concept and Marketing & Communications: 7-Eleven and Coca-Cola

1582 words - 6 pages 1.0 IntroductionIn the range of marketing, there are numerous theories and models. Each of them has similarities because of being part of the same field. The marketing concept and marketing communications are two focal points in the marketing which have far-reaching influence for a company or organization. Inevitably, it is easy to be confused between the marketing concept and the marketing communications in such a wide scope of marketing and it

Analysis of Marketing Through History

1115 words - 4 pages elixirs and medicines guaranteed to cure cancer. Eventually these firms, desiring to build stronger bonds with their customers, began to avoid the less honest medicine manufacturers (Foner & Garraty, 1991). Twentieth Century Marketing Prior to the twentieth century, the trend in marketing had been for advertising agencies to buy newspaper space at wholesale and sell it for retail prices. But by the end of the nineteenth century, companies

Marketing Research

1177 words - 5 pages Market Demographics•Opportunity Studies•Food Marketing Trend Studies•Customer Expectations•Customer PreferencesImportance of Competitive IntelligenceAn additional area of marketing research that is required in order for Kudler to be successful is competitive intelligence. "A firm which does not rigorously monitor and analyze key competitors is poorly-equipped to compose and deploy effective competitive strategy and this approach

marketing

284 words - 2 pages Questions:What makes Apple users so fanatically loyal ?Ans : Apple products are more reliable and easy to use near the apple lover and according to marketing perspective the dealing with consumer makes them to feel more secure with the products and the company. Apple opens the visitor's stores for the customers and facilitates them by giving them free try to an apple product. That's why the customer is more loyal to apple products.Just what is

Similar Essays

Health Care Consumerism: New Marketing Trend

998 words - 4 pages factors plus many others have made it imminent for the health care system, especially health care marketing, to evolve to the new trend of health care consumerism. So, what is health care consumerism and what good does it do?   Leading factors Health care consumerism is a new step forward towards meeting consumers’ demand in the continuously evolving health system. According to Winans and Kasubski (2011), this is due mainly to changes in

Defining Marketing Paper

1097 words - 4 pages "vivid colors, clearly defined merchandise, wavy neon and outsized pop depicting common household items like Bounty towels and Colgate toothpaste" (Arlen, 2001). Target's marketing function is committed to trend and unique merchandise which sets them apart from other discount retail stores. "Because of support in store, Target gets credit for being on trend, unlike some discounters that may have the right looks but fail to display them in ways that

Essay Topic: Shareholder Value Provides A Comprehensive Framework For Evaluating Strategic And Tactical Marketing Decisions

1741 words - 7 pages without any high risk.For tactical marketing decisions, shareholder value framework ensures marketing budget does not have any impact by the tactical decisions of maximization short term profit. It does mean shareholder value framework is oriented company trend that prevent decision makers in the interest of short term profit to reduce marketing budgets. Thereby, the positive impact of strategic marketing decisions will not be weakened. Because

Peanut Butter Essay

6836 words - 27 pages relationships might be viewed as a key area where competitive advantage can be developed considering the fact that increasing commoditization of products is a general trend.[Writer Name][Supervisor Name][Subject][Date]Reeses Peanut Butter CupsBy marketing was first meant "that combination of factors which had to be taken into consideration prior to the undertaking of cer6tain selling or promotional activities." The essence of marketing was the combination of