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Market Research Post Nl Essay

8182 words - 33 pages

The American way

Tijdens het vak "run your business" moeten wij in groepjes van 3 personen een concept bedenken en op de markt brengen. Wij hebben een concept bedacht dat gaat over de Amerikaanse brievenbussen naar Nederland halen. Het concept werkt eigenlijk al en wordt gebruikt in Amerika.Nu er een concept is willen we weten wat er voor nodig is om het op de markt te brengen. We willen er niet te laat achter komen dat het idee niet werkt. Nou willen wij gaan onderzoeken wat de succesfactoren zijn om de Amerikaanse brievenbussen op de markt te brengen.De onderzoeksvraag is gebaseerd op de probleemstelling. Om een zo volledig mogelijk beeld te kunnen geven op de vragen hebben we de hoofdvraag SMART (specifiek, meetbaar, acceptabel, realistisch, tijdgebonden.) opgesteld, dit zorgt er ook voor dat de conclusies en aanbevelingen volledig en realistisch zullen zijn. De hoofdvraag is dan ook "wat zijn de succesfactoren om de brievenbussen op de markt te brengen zodat 50% van de huishoudens hier binnen nu en 12 maanden op overstapt."De deelvragen die aansluiten zijn als volgt opgesteld:Wat betekent dit voor de consumentWat betekent dit voor het bedrijf waar het concept wordt geïmplementeerdWat betekent dit voor het laten (en gebruiksklaar)maken voor de consumentWat betekent dit voor de MarketingDeze deelvragen zijn weer opgedeeld in 3 verschillende paragrafen. Dit zijn:Wat zijn de succes factoren?Is 50% haalbaar ?Is 12 maanden haalbaar?Algemene aanbevelingBij een concept is het goed om naar de vraag te kijken in de markt waarvoor het concept dient. Er moet gekeken worden naar de factoren die er voor zorgen dat het concept een succes is. Het is in dit geval ook beter om de doelgroep van het product te verkleinen zodat er beter op de groep ingespeeld kan worden.Specifieke aanbevelingHet concept lanceren onder de ouderen in de Nederlandse bevolking met behulp van Postnl en/of de concurrenten. De ouderen groep (65+) is 20% van de totale bevolkings groep in Nederland. In deze groep zal ook genoeg vraag zijn naar dit product doordat ouderen minder gebruik maken van de digitale technologie en slecht kunnen lopen naar de rode brievenbussen. Voor de bedrijven is het concept makkelijker toe te passen omdat het bij een klein gedeelte van de bevolking/huishoudens veranderd.Waar verder rekening mee gehouden moet worden is dat alleen het deskresearch is uit gevoerd en dat de conclusies en aanbevelingen is gebaseerd op het deskresearchVoorwoord………………………………………………………………………………………………………blz....

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