Marks And Spencer Case Study

1426 words - 6 pages

EXECUTIVE SUMMARYWith multiple stores in the United Kingdom, Europe, Canada, and the United States, Marks and Spencer is a leader in superstore retail organizations. The combination of quality and price under the St Michael brand name offers customers value for their money. I have examined and evaluated the operations of Marks and Spencer, LTD including its strengths and weaknesses. I recommend the following in order to ensure continued success for the future of all Marks and Spencer stores:1. Find alternative sources to supply resources to Marks and Spencer stores abroad.2. Increase marketing efforts.3. Strengthen existing resources, add complementary resources, and develop new resources.1. Evaluation of Current Objectives and Current Strategy:The first objective of Marks and Spencer is to offer customers a selective range of high quality, well designed, and attractive merchandise at reasonable prices. In order to accomplish this Marks and Spencer sells all of its products exclusively under the St. Michael label. The second objective is to encourage suppliers to use modern and efficient techniques of production and quality control dictated by the latest discoveries in science and technology. Marks and Spencer's strategy for achieving this was by employing a large number of scientists, engineers, and support staff whom along with merchandising and suppliers establish product specifications and monitor quality. Another objective is to expand stores for a better display of a range of merchandise and for the convenience of customers. The strategy to accomplish this is by modernizing all of Marks and Spencer stores and adding satellite stores where expansion of existing locations is not feasible due to space restrictions. The final objective is to promote good human relations with customers, suppliers, and employees. The strategy to achieve this is by fulfillment of customer's needs, a strong partnership with suppliers, and a paternalistic relationship with employees.These objectives have proved to be successful and Marks and Spencer has grown to be the largest and most profitable retail organization in the United Kingdom.2. Analysis of Current Environmental Opportunities and Threats:Marks and Spencer has created a name for its self and is one of the most admired organizations in the United Kingdom. Marks and Spencer's chain of superstores offers a range of products to include men's, women's and children's clothing and underwear, lingerie, domestic furnishings, floor coverings, accessories, toiletries, footwear, and food items. High quality goods at moderate prices have contributed to sales and profits for Marks and Spencer. In 1988 textile products accounted for forty-eight percent of sales and fifty-five percent of profits. Food items accounted for forty percent of sales, and thirty-three percent of profits. Domestic products accounted for twelve percent of sales and profits.Expansion into international markets has proved to be less successful for...

Find Another Essay On Marks and Spencer Case Study

An Analysis of Marks and Spencer

1550 words - 6 pages An Analysis of Marks and SpencerINTRODUCTION TO THE FIRM AND ITS INDUSTRYMarks and Spencer is one of the largest retailers in the United Kingdom, and is also known as a major retailer selling diverse product ranges under their own exclusive brand in more than thirty countries. Customer confidence in the Marks and Spencer brand remains second to none. According to recent research undertaken by the Company, it shows that, in clothing, Mark and

Situation Analysis for Marks and Spencer in Holland

2408 words - 10 pages Country, Industry and Competitor Analysis This situation analysis focuses on the suitability of Marks and Spencer in Holland and the necessary factors the company has to take into account before venturing into this market. The market has several advantages which Marks and Spencer can tap into going by the level of success it has experienced in the UK. The company can focus on developing a clothing product line that appeals to young, urbane and

Marks & Spencer.

1756 words - 7 pages Applied Financial SkillsFinancial Analysis: Marks & SpencerSubmitted to: Charles SandilandsLeeds Metropolitan UniversityBusiness SchoolSubmitted by: Craig SlaterDate of submission: 23rd January 2003IntroductionThis report analyses the financial position of Marks & Spencer, one of the UK's leading retailers of clothing, foods, home ware and financial services, serving 10 million customers a week in over 300 UK stores. The Company also

Black and Decker Case Study

2745 words - 11 pages conducted extensive field tests to confirm the results of this study. All identifying marks and colors were removed from all products (both B&D and competitors), and were then used in actual work situations for a time period of one month. Users provided comments on product performance and their interest in buying the product when a replacement was needed. These field tests supported the findings of the laboratory tests. Appendix C shows B&D's

Ford and GM case study

2220 words - 9 pages resources where it is available at law cost.The several factors for the Ford and GM moved to Russian market, out of above mentioned are as follow:- The demand for cars and light commercial vehicles remained relatively stable prior to, and implementation of market reforms in 1992, For example as per the case study data in 2002 about 1.5 million new and used cars were bought in Russia, about 0.5 million were the car made from foreign manufacture

Ethics and Negotiation - Case study

2376 words - 10 pages Case Study: BP Texas RefineryIntroductionAccording to Lewicki, Saunders & Minton (2003), adopting an unethical approach to negotiation in business can have serious consequences. A recent explosion at the British Petroleum (BP) Texas refinery on 24 March, 2005 reiterated this and demonstrated the effect of an unethical approach to negotiation with the death of 15 contract workers.Ethical behaviour refers to the standards of conduct such as

Communication and ICT Case Study

2173 words - 9 pages Communication and ICT Case Study Tesco and ICT ICT is vital to Tesco. Every aspect of their operation is controlled or monitored by ICT - stock, distribution, payroll, communication methods, and so on. ICT is essential to the running of a modern store. It is used for planning, monitoring, auditing and communicating between store operations. For example, when an item has its barcode read at the checkout, the

Challenger and Columbia case study

1985 words - 8 pages believe that changes are likely to have positive implications for themselves and the wider organization (Armenakis, Harris, & Mossholder, 1993). The Challenger incident forced change within the National Aeronautics and Space Administration (NASA). The case study reveals a reluctance and resistance to change. Change initiatives at NASA were superficial cover-ups and speeches about improvement that did little more than mask the reality of the

Marks & Spencer - Strategy Supportive Mechanisms

3306 words - 13 pages announcement over the intercom system. Marks & Spencer?s success has been primarily derived from teams therefore it was viewed that this way would be the most appropriate way to commend staff.Management Change and Restructure When initiating a new or improved strategy, as was the case with Marks and Spencer, it can be beneficial to prove to the entire organisation that change is company wide by changing the management at the top. This was precisely the

Case Study: Razorfish and Cloud Computing

512 words - 2 pages -intensive applications such as data mining. which provides cloud CRM applications says that the performance is faster five times comparing to traditional cline-server infrastructure. Case Study Razorfish is a digital advertizing and marketing firm. They collect and analyze customer data from their behavior on the web. They use algorithms on this data (Gigabytes to Terabytes) to segment the customers. It’s very important to get the

McDonalds - A financial and Stategic Case Study

5497 words - 22 pages 1.0 SummaryThis report has been produced in conjunction with the Case study: McDonalds - A Company Brief, for the purpose of the Strategic Management assessment.2.0 IntroductionMcDonalds is currently the third most recognized brand in Britain and associated with fast food terminology, although in recent times, has moved into different menu choices.This analysis of the case study will highlight the differentiation and marketing strategy adopted

Similar Essays

Marks & Spencer Case Study

6133 words - 25 pages protected or not. Intangible resources can be split up into functional skills and cultural capabilities.Using this classification, the resources available to or created by M&S up to the mid 1990s are:Physical-373 M&S stores.-85 franchises with partners outside the UK.-173 Brooks Brothers stores.-40 Kings Super Market stores.-Wide range of high quality own-brand products.-Tills and other equipment.Little can se said from M&S case study

Marks And Spencer Essay

9068 words - 36 pages % This year Plan A has generated an increased financial benefit which is available to be invested back into the business. We reduced emissions by 23% against 2006/07 and purchased high quality carbon offsets to be carbon neutral. This year we increased the number of disadvantaged people helped through our work experience programme. Marks & Spencer is one of the UK's leading retailers with around 20 million customers visiting our stores every

Marks And Spencer Marketing Strategy Essay

5119 words - 20 pages change has probably been Strongest in organizations such as the large, globally companies in their search for international integration of their promotions.One of the big organizations in the retail business is Marks and Spencer (M&S). It is one of the UK's leading retailers of clothing, foods, home ware and financial services, serving 10 million customers a week on over 300 UK stores. M&S is headquartered in London, UK.M&S has been

An Analysis Of Marks And Spencer

1605 words - 6 pages . Marks & Spencer is still a very good brand which in the past has achieved outstanding retail success. The logic behind buying the shares, then, is the belief that they must at some time bounce back (Anonymous 21). This is a bad enough strategy to apply to stock market investment generally, but it is a particularly bad when applied to a specific stock such as in this case. The world is a fast changing place and just because a company was once