Marks And Spencer Case Study

1426 words - 6 pages

EXECUTIVE SUMMARYWith multiple stores in the United Kingdom, Europe, Canada, and the United States, Marks and Spencer is a leader in superstore retail organizations. The combination of quality and price under the St Michael brand name offers customers value for their money. I have examined and evaluated the operations of Marks and Spencer, LTD including its strengths and weaknesses. I recommend the following in order to ensure continued success for the future of all Marks and Spencer stores:1. Find alternative sources to supply resources to Marks and Spencer stores abroad.2. Increase marketing efforts.3. Strengthen existing resources, add complementary resources, and develop new resources.1. Evaluation of Current Objectives and Current Strategy:The first objective of Marks and Spencer is to offer customers a selective range of high quality, well designed, and attractive merchandise at reasonable prices. In order to accomplish this Marks and Spencer sells all of its products exclusively under the St. Michael label. The second objective is to encourage suppliers to use modern and efficient techniques of production and quality control dictated by the latest discoveries in science and technology. Marks and Spencer's strategy for achieving this was by employing a large number of scientists, engineers, and support staff whom along with merchandising and suppliers establish product specifications and monitor quality. Another objective is to expand stores for a better display of a range of merchandise and for the convenience of customers. The strategy to accomplish this is by modernizing all of Marks and Spencer stores and adding satellite stores where expansion of existing locations is not feasible due to space restrictions. The final objective is to promote good human relations with customers, suppliers, and employees. The strategy to achieve this is by fulfillment of customer's needs, a strong partnership with suppliers, and a paternalistic relationship with employees.These objectives have proved to be successful and Marks and Spencer has grown to be the largest and most profitable retail organization in the United Kingdom.2. Analysis of Current Environmental Opportunities and Threats:Marks and Spencer has created a name for its self and is one of the most admired organizations in the United Kingdom. Marks and Spencer's chain of superstores offers a range of products to include men's, women's and children's clothing and underwear, lingerie, domestic furnishings, floor coverings, accessories, toiletries, footwear, and food items. High quality goods at moderate prices have contributed to sales and profits for Marks and Spencer. In 1988 textile products accounted for forty-eight percent of sales and fifty-five percent of profits. Food items accounted for forty percent of sales, and thirty-three percent of profits. Domestic products accounted for twelve percent of sales and profits.Expansion into international markets has proved to be less successful for...

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